Brian Sternthal
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- General Decision Sciences top 0.5%
Papers in
-
- Decision-Making and Behavioral Economics 11
- Marketing 35
- Consumer Behavior in Brand Consumption and Identification 32
- Co-authors
- John F. SherryJoan Meyers‐LevyAlice M. TyboutC. Samuel CraigRuby Roy DholakiaBobby J. CalderJolita KisieliusLynn W. Phillips
- Journals
- Journal of Marketing Research (29 papers)Journal of Consumer Research (17 papers)Journal of Consumer Psychology (7 papers)Journal of Marketing (2 papers)Personality and Social Psychology Bulletin (1 paper)
- Partner nations
- United StatesCanadaHong Kong
In The Last Decade
Brian Sternthal
84 papers receiving 8.5k citations
Hit Papers
Peers
Comparison fields: 5 of 138
- Marketing 5.9k
- General Decision Sciences 435
- Applied Psychology 1.1k
- Organizational Behavior and Human Resource Management 1.7k
- Tourism, Leisure and Hospitality Management 232
Countries citing papers authored by Brian Sternthal
This map shows the geographic impact of Brian Sternthal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brian Sternthal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brian Sternthal more than expected).
Fields of papers citing papers by Brian Sternthal
This network shows the impact of papers produced by Brian Sternthal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brian Sternthal. The network helps show where Brian Sternthal may publish in the future.
Co-authors
The 25 scholars most cited alongside Brian Sternthal, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 6 | |
| 2 | 2023 | 1 | |
| 3 | Explaining the Attraction Effect: an Ambiguity-Attention-Applicability Framework | 2018 | 1 |
| 4 | 2018 | 0 | |
| 5 | The Influence of Positive Affect on Regulatory Depletion | 2007 | 2 |
| 6 | The Effects of Different Category Context on Target Brand Evaluations | 2007 | 0 |
| 7 | Eliminating Depletion Effects | 2006 | 1 |
| 8 | 1999 | 187 | |
| 9 | 1991 | 31 | |
| 10 | Repetition effects over the years : an anthology of classic articles | 1986 | 2 |
| 11 | Limitation of Self-Referencing As a Persuasion Strategy | 1984 | 2 |
| 12 | 1980 | 161 | |
| 13 | A Two-Stage Theory of Information Processing in Persuasion: an Integrative View of Cognitive Response and Self-Perception Theory | 1978 | 2 |
| 14 | 1978 | 6 | |
| 15 | The Effect of Deals and Deal Retraction on Brand Switching | 1977 | 2 |
| 16 | Self-Perception As a Means of Personal Influence: the Foot-In-The-Door Technique | 1976 | 3 |
| 17 | 1973 | 84 | |
| 18 | 1973 | 214 | |
| 19 | The effect of overlearning on retention | 1972 | 10 |
| 20 | Persuasion and the mass communication process | 1972 | 3 |
About Brian Sternthal
Brian Sternthal is a scholar working on General Decision Sciences, Marketing, Applied Psychology, Literature and Literary Theory and Social Psychology, having authored 86 papers that have together received 9.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (32 papers), Media Influence and Health (13 papers), Digital Marketing and Social Media (12 papers), Decision-Making and Behavioral Economics (11 papers), Behavioral Health and Interventions (11 papers), Cultural Differences and Values (8 papers), Social and Intergroup Psychology (7 papers) and Psychology of Social Influence (6 papers). The work is most often cited by research in Marketing (5.9k citations), General Decision Sciences (435 citations), Applied Psychology (1.1k citations), Organizational Behavior and Human Resource Management (1.7k citations) and Tourism, Leisure and Hospitality Management (232 citations). Brian Sternthal has collaborated with scholars based in United States, Canada and Hong Kong. Frequent co-authors include John F. Sherry, Joan Meyers‐Levy, Alice M. Tybout, C. Samuel Craig, Ruby Roy Dholakia, Bobby J. Calder, Jolita Kisielius, Lynn W. Phillips, Angela Y. Lee and Punam Anand. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing and Personality and Social Psychology Bulletin.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.