Albert M. Muñiz

8.7k total citations · 3 hit papers
20 papers, 6.2k citations indexed

About

Albert M. Muñiz is a scholar working on Marketing, Gender Studies and Sociology and Political Science. According to data from OpenAlex, Albert M. Muñiz has authored 20 papers receiving a total of 6.2k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Gender Studies and 6 papers in Sociology and Political Science. Recurrent topics in Albert M. Muñiz's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Media, Gender, and Advertising (7 papers) and Digital Marketing and Social Media (4 papers). Albert M. Muñiz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Media, Gender, and Advertising (7 papers) and Digital Marketing and Social Media (4 papers). Albert M. Muñiz collaborates with scholars based in United States, Italy and Canada. Albert M. Muñiz's co-authors include Thomas C. O’Guinn, Hope Jensen Schau, Eric J. Arnould, Robert V. Kozinets, Mary Ann McGrath, Stefania Borghini, Nina Diamond, John F. Sherry, Laura Hamer and Gary Alan Fine and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Retailing.

In The Last Decade

Albert M. Muñiz

18 papers receiving 5.6k citations

Hit Papers

Brand Community 2001 2026 2009 2017 2001 2009 2005 500 1000 1.5k 2.0k 2.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Brand Community
    2001 2.8k citations Albert M. Muñiz, Thomas C. O’Guinn Journal of Consumer Research profile →
  2. How Brand Community Practices Create Value
    2009 1.7k citations Hope Jensen Schau, Albert M. Muñiz et al. Journal of Marketing profile →
  3. Religiosity in the Abandoned Apple Newton Brand Community
    2005 713 citations Albert M. Muñiz, Hope Jensen Schau Journal of Consumer Research profile →

Peers

Albert M. Muñiz
Hope Jensen Schau United States
John W. Schouten United States
Thomas C. O’Guinn United States
Bernard Covà France
James H. McAlexander United States
Susan Fournier United States
Biljana Jurić New Zealand
Cleopatra Veloutsou United Kingdom
Martin Eisend Germany
Lawrence Feick United States
Hope Jensen Schau United States
Albert M. Muñiz
Citations per year, relative to Albert M. Muñiz Albert M. Muñiz (= 1×) peers Hope Jensen Schau

Countries citing papers authored by Albert M. Muñiz

Since Specialization
Citations

This map shows the geographic impact of Albert M. Muñiz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Albert M. Muñiz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Albert M. Muñiz more than expected).

Fields of papers citing papers by Albert M. Muñiz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Albert M. Muñiz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Albert M. Muñiz. The network helps show where Albert M. Muñiz may publish in the future.

Co-authorship network of co-authors of Albert M. Muñiz

This figure shows the co-authorship network connecting the top 25 collaborators of Albert M. Muñiz. A scholar is included among the top collaborators of Albert M. Muñiz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Albert M. Muñiz. Albert M. Muñiz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Diamond, Nina, Mary Ann McGrath, John F. Sherry, et al.. (2014). Brand Fortitude in Moments of Consumption. 2 indexed citations
2.
Muñiz, Albert M., et al.. (2014). Marketing artistic careers: Pablo Picasso as brand manager. European Journal of Marketing. 48(1/2). 68–88. 62 indexed citations
3.
Muñiz, Albert M., et al.. (2013). The Benefits and Challenges of Collaborating with User Communities. Research-Technology Management. 56(3). 21–28. 30 indexed citations
4.
Schau, Hope Jensen & Albert M. Muñiz. (2012). Temperance and religiosity in a non-marginal, non-stigmatized brand community. 144–162. 11 indexed citations
5.
Muñiz, Albert M. & Hope Jensen Schau. (2011). How to inspire value-laden collaborative consumer-generated content. Business Horizons. 54(3). 209–217. 97 indexed citations
6.
Schau, Hope Jensen, Kate Thompson, & Albert M. Muñiz. (2010). Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-Embedded Consumer Generated Content. ACR North American Advances. 1 indexed citations
7.
Borghini, Stefania, Nina Diamond, Robert V. Kozinets, et al.. (2009). Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place. Journal of Retailing. 85(3). 363–375. 166 indexed citations
8.
Diamond, Nina, John F. Sherry, Albert M. Muñiz, et al.. (2009). American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research. Journal of Marketing. 73(3). 118–134. 206 indexed citations
9.
Schau, Hope Jensen, Albert M. Muñiz, & Eric J. Arnould. (2009). How Brand Community Practices Create Value. Journal of Marketing. 73(5). 30–51. 1660 indexed citations breakdown →
10.
Schau, Hope Jensen & Albert M. Muñiz. (2008). Share the Brand: Communally-Embedded Consumer Generated Content. ACR North American Advances. 3 indexed citations
11.
Muñiz, Albert M. & Hope Jensen Schau. (2007). The Impact of Market Use of Consumer Generated Content on a Brand Community. ACR North American Advances. 7 indexed citations
12.
Muñiz, Albert M., et al.. (2007). Write and Wrong: Ownership, Access and Value. ACR North American Advances. 1 indexed citations
13.
Muñiz, Albert M. & Hope Jensen Schau. (2007). Vigilante Marketing and Consumer-Created Communications. Journal of Advertising. 36(3). 35–50. 232 indexed citations
14.
Schau, Hope Jensen & Albert M. Muñiz. (2006). A tale of tales: the Apple Newton narratives. Journal of Strategic Marketing. 14(1). 19–33. 33 indexed citations
15.
Muñiz, Albert M. & Hope Jensen Schau. (2005). Religiosity in the Abandoned Apple Newton Brand Community. Journal of Consumer Research. 31(4). 737–747. 713 indexed citations breakdown →
16.
O’Guinn, Thomas C. & Albert M. Muñiz. (2004). The Polit-Brand and Blows Against the Empire: the Collectively Approved Brands of the New-New Left. ACR North American Advances. 3 indexed citations
17.
Schau, Hope Jensen & Albert M. Muñiz. (2002). Brand Communities and Personal Identities: Negotiations in Cyberspace. ACR North American Advances. 29(1). 344–349. 53 indexed citations
18.
Muñiz, Albert M., et al.. (2002). The goReader launch: Developing marketing strategy for an innovative education technology. Journal of Interactive Marketing. 16(1). 67–88.
19.
Muñiz, Albert M. & Laura Hamer. (2001). Us Versus Them: Oppositional Brand Loyalty and the Cola Wars. ACR North American Advances. 28. 355–361. 86 indexed citations
20.
Muñiz, Albert M. & Thomas C. O’Guinn. (2001). Brand Community. Journal of Consumer Research. 27(4). 412–432. 2818 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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