George E. Belch
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification 19
- Marketing and Advertising Strategies 13
- Consumer Retail Behavior Studies 5
- Information Systems and Management top 0.5%
- Applied Psychology top 1%
- Gender Studies top 0.5%
- Media, Gender, and Advertising 4
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- Digital Marketing and Social Media 14
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- Skin Protection and Aging 6
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- Obesity, Physical Activity, Diet 5
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- Indoor Air Quality and Microbial Exposure 3
- Co-authors
- Richard J. LutzScott MacKenzieMichael A. BelchE. Laird LandonJoni A. MayerElizabeth C. LewisJohn P. ElderDonald J. Slymen
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Marketing Research (6 papers)Journal of the American Academy of Dermatology (2 papers)International Journal of Environmental Research and Public Health (2 papers)
- Partner nations
- United StatesLatvia
In The Last Decade
George E. Belch
47 papers receiving 4.6k citations
Hit Papers
Peers
Comparison fields: 5 of 121
- Marketing 3.8k
- Information Systems and Management 660
- Organizational Behavior and Human Resource Management 767
- Applied Psychology 377
- Gender Studies 692
Countries citing papers authored by George E. Belch
This map shows the geographic impact of George E. Belch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by George E. Belch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites George E. Belch more than expected).
Fields of papers citing papers by George E. Belch
This network shows the impact of papers produced by George E. Belch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by George E. Belch. The network helps show where George E. Belch may publish in the future.
Co-authorship network
The 25 scholars most cited alongside George E. Belch, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Advertising: An Integrated Marketing Communication Perspective | 2020 | 12 |
| 2 | 2018 | 6 | |
| 3 | 2015 | 29 | |
| 4 | 2011 | 63 | |
| 5 | 2009 | 38 | |
| 6 | 2001 | 30 | |
| 7 | An Exploratory Investigation of Teenagers' Attitudes Toward Anti-Drug Appeals | 1995 | 4 |
| 8 | Introduction to advertising and promotion : an integrated marketing communications perspective | 1995 | 130 |
| 9 | Toward Development of a Model and Scale For Assessing Consumer Receptivity to Foreign Products and Global Advertising | 1993 | 3 |
| 10 | The Application of an Expentacy Value Operationalization of Function Theory to Examine Attitudes of Boycotters and Nonboycotters of a Consumer Product | 1987 | 13 |
| 11 | The Historical Evolution of Advertising Consumer Behavior Research | 1985 | 2 |
| 12 | An Investigation of the Effects of Repetition on Cognitive and Affective Reactions T0 Humorous and Serious Television Commercials | 1984 | 39 |
| 13 | The Effects of Message Modality on One- and Two-Sided Advertising Messages | 1983 | 10 |
| 14 | Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences | 1983 | 358 |
| 15 | An Examination of Consumer's Perceptions of Purpose and Content of Corrective Advertising | 1982 | 1 |
| 16 | Psychophysiological and Cognitive Responses to Sex in Advertising | 1982 | 36 |
| 17 | A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance | 1982 | 3 |
| 18 | Conflict in Family Decision Making: an Exploratory Investigation | 1980 | 39 |
| 19 | An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message acceptance | 1980 | 2 |
| 20 | Belief Systems and the Differential Role of the Self-Concept | 1978 | 37 |
About George E. Belch
George E. Belch is a scholar working on Marketing, Dermatology, General Decision Sciences, Management of Technology and Innovation and Gender Studies, having authored 49 papers that have together received 5.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (14 papers), Marketing and Advertising Strategies (13 papers), Skin Protection and Aging (6 papers), Obesity, Physical Activity, Diet (5 papers), Consumer Retail Behavior Studies (5 papers), Media, Gender, and Advertising (4 papers) and Indoor Air Quality and Microbial Exposure (3 papers). The work is most often cited by research in Marketing (3.8k citations), Information Systems and Management (660 citations), Organizational Behavior and Human Resource Management (767 citations), Applied Psychology (377 citations) and Gender Studies (692 citations). George E. Belch has collaborated with scholars based in United States and Latvia. Frequent co-authors include Richard J. Lutz, Scott MacKenzie, Michael A. Belch, E. Laird Landon, Joni A. Mayer, Elizabeth C. Lewis, John P. Elder, Donald J. Slymen, Donald Sciglimpaglia and Susan I. Woodruff. Their work appears in journals such as Journal of Marketing Research, Journal of the American Academy of Dermatology, International Journal of Environmental Research and Public Health, Journal of Consumer Affairs and Contemporary Clinical Trials.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.