Weng Marc Lim

35.1k total citations · 40 hit papers
328 papers, 22.0k citations indexed

About

Weng Marc Lim is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Weng Marc Lim has authored 328 papers receiving a total of 22.0k indexed citations (citations by other indexed papers that have themselves been cited), including 126 papers in Sociology and Political Science, 124 papers in Marketing and 58 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Weng Marc Lim's work include Digital Marketing and Social Media (87 papers), Consumer Behavior in Brand Consumption and Identification (78 papers) and Technology Adoption and User Behaviour (42 papers). Weng Marc Lim is often cited by papers focused on Digital Marketing and Social Media (87 papers), Consumer Behavior in Brand Consumption and Identification (78 papers) and Technology Adoption and User Behaviour (42 papers). Weng Marc Lim collaborates with scholars based in Malaysia, Australia and India. Weng Marc Lim's co-authors include Satish Kumar, Naveen Donthu, Debmalya Mukherjee, Nitesh Pandey, Justin Paul, Stefano Bresciani, Andy Wei Hao, Aron O’Cass, Tareq Rasul and Ding Hooi Ting and has published in prestigious journals such as SHILAP Revista de lepidopterología, PLoS ONE and Journal of Cleaner Production.

In The Last Decade

Weng Marc Lim

308 papers receiving 21.1k citations

Hit Papers

How to conduct a bibliometric analysis: An overview and g... 2020 2026 2022 2024 2021 2021 2022 2022 2023 2.0k 4.0k 6.0k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. How to conduct a bibliometric analysis: An overview and guidelines
    2021 6.5k citations Naveen Donthu, Satish Kumar et al. Journal of Business Research profile →
  2. Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
    2021 1.3k citations Weng Marc Lim et al. profile →
  3. Guidelines for advancing theory and practice through bibliometric research
    2022 648 citations Debmalya Mukherjee, Weng Marc Lim et al. Journal of Business Research profile →
  4. Literature reviews as independent studies: guidelines for academic practice
    2022 639 citations Sascha Kraus, Matthias Breier et al. Review of Managerial Science profile →
  5. Generative AI and the future of education: Ragnarök or reformation? A paradoxical perspective from management educators
    2023 552 citations Weng Marc Lim et al. The International Journal of Management Education profile →
  6. Artificial intelligence and machine learning in finance: Identifying foundations, themes, and research clusters from bibliometric analysis
    2021 412 citations Satish Kumar, Weng Marc Lim et al. profile →
  7. Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’
    2022 377 citations Weng Marc Lim, Satish Kumar et al. profile →
  8. Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?
    2020 375 citations Weng Marc Lim et al. Journal of Business Research profile →
  9. Past, present, and future of customer engagement
    2021 328 citations Weng Marc Lim, Tareq Rasul et al. Journal of Business Research profile →
  10. Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview
    2022 288 citations Satish Kumar, Weng Marc Lim et al. profile →
  11. Personalization in personalized marketing: Trends and ways forward
    2022 261 citations Weng Marc Lim, Satish Kumar et al. Psychology and Marketing profile →
  12. Customer engagement and social media: Revisiting the past to inform the future
    2022 230 citations Weng Marc Lim, Tareq Rasul Journal of Business Research profile →
  13. Past, present, and future of sustainable finance: insights from big data analytics through machine learning of scholarly research
    2022 218 citations Satish Kumar, Weng Marc Lim et al. profile →
  14. What do we know about transfer pricing? Insights from bibliometric analysis
    2021 200 citations Satish Kumar, Weng Marc Lim et al. Journal of Business Research profile →
  15. Guidelines for interpreting the results of bibliometric analysis: A sensemaking approach
    2023 199 citations Weng Marc Lim, Satish Kumar Global Business and Organizational Excellence profile →
  16. Stakeholder theory
    2023 188 citations Weng Marc Lim, Satish Kumar et al. Journal of Business Research profile →
  17. A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing
    2021 186 citations Naveen Donthu, Satish Kumar et al. Psychology and Marketing profile →
  18. Artificial Intelligence and Blockchain Integration in Business: Trends from a Bibliometric-Content Analysis
    2022 181 citations Satish Kumar, Weng Marc Lim et al. profile →
  19. A decision-making framework for Industry 4.0 technology implementation: The case of FinTech and sustainable supply chain finance for SMEs
    2022 180 citations Satish Kumar, Weng Marc Lim et al. profile →
  20. Alexa, what do we know about conversational commerce? Insights from a systematic literature review
    2022 178 citations Weng Marc Lim, Satish Kumar et al. Psychology and Marketing profile →
  21. Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy
    2021 159 citations Weng Marc Lim et al. profile →
  22. Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review
    2021 159 citations Satish Kumar, Weng Marc Lim et al. profile →
  23. Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing: An Analytical Retrospective
    2021 157 citations Naveen Donthu, Satish Kumar et al. profile →
  24. What Is Qualitative Research? An Overview and Guidelines
    2024 155 citations Weng Marc Lim profile →
  25. 20 years of Electronic Commerce Research
    2021 153 citations Satish Kumar, Weng Marc Lim et al. profile →
  26. A systematic literature review on SME financing: Trends and future directions
    2021 132 citations Satish Kumar, Weng Marc Lim et al. profile →
  27. Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour
    2022 120 citations Weng Marc Lim, Satish Kumar et al. Journal of Consumer Behaviour profile →
  28. How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research
    2024 116 citations Weng Marc Lim, Satish Kumar et al. Journal of Business Research profile →
  29. Social media influencer marketing: foundations, trends, and ways forward
    2023 115 citations Weng Marc Lim, Satish Kumar et al. profile →
  30. What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society
    2022 104 citations Weng Marc Lim et al. Global Business and Organizational Excellence profile →
  31. Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals
    2023 101 citations Weng Marc Lim et al. Journal of Business Research profile →
  32. From moon landing to metaverse: Tracing the evolution of Technological Forecasting and Social Change
    2023 77 citations Sascha Kraus, Satish Kumar et al. profile →
  33. A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
    2024 66 citations Weng Marc Lim profile →
  34. Artificial intelligence and social media on academic performance and mental well-being: Student perceptions of positive impact in the age of smart learning
    2024 51 citations Muhammad Farrukh Shahzad, Weng Marc Lim et al. profile →
  35. How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships
    2023 50 citations Weng Marc Lim et al. Marketing Intelligence & Planning profile →
  36. What Is Quantitative Research? An Overview and Guidelines
    2024 43 citations Weng Marc Lim profile →
  37. A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior
    2024 40 citations Weng Marc Lim et al. profile →
  38. Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry
    2024 39 citations Weng Marc Lim et al. profile →
  39. Social media influencer over-endorsement: Implications from a moderated-mediation analysis
    2024 34 citations Weng Marc Lim et al. profile →
  40. Generative artificial intelligence (GenAI) revolution: A deep dive into GenAI adoption
    2025 23 citations Linda D. Hollebeek, Weng Marc Lim et al. Journal of Business Research profile →

Peers

Weng Marc Lim
Comparison fields: 5 of 231
  • Sociology and Political Science 6.0k
  • Marketing 5.6k
  • Strategy and Management 3.5k
  • Organizational Behavior and Human Resource Management 2.4k
  • Information Systems and Management 2.3k
Replace Jeffrey J. Risher with:
Jeffrey J. Risher United States
Justin Paul Puerto Rico
Amandeep Dhir Norway
Adrián Leguina United Kingdom
Satish Kumar India
Michael Haenlein France
Ned Kock United States
Demetris Vrontis Cyprus
Jun‐Hwa Cheah Malaysia
John Hulland United States
Jeffrey J. Risher United States View profile →
Citations per field, relative to Weng Marc Lim
Weng Marc Lim · 1×
Citations per year, relative to Weng Marc Lim
Weng Marc Lim · 1×

Countries citing papers authored by Weng Marc Lim

Since Specialization
Citations

This map shows the geographic impact of Weng Marc Lim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Weng Marc Lim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Weng Marc Lim more than expected).

Fields of papers citing papers by Weng Marc Lim

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Weng Marc Lim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Weng Marc Lim. The network helps show where Weng Marc Lim may publish in the future.

Co-authorship network of co-authors of Weng Marc Lim

This figure shows the co-authorship network connecting the top 25 collaborators of Weng Marc Lim. A scholar is included among the top collaborators of Weng Marc Lim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Weng Marc Lim. Weng Marc Lim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1
Integrating sustainability into helix models for eco-innovation: The eco-5HM
2025 ·Technovation ·(unknown), Mark A.A.M. Leenders, (unknown), Weng Marc Lim, Usha Iyer‐Raniga, (unknown)
2
2
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience
2025 ·Journal of Consumer Behaviour ·(unknown), Weng Marc Lim, Cláudio Hoffmann Sampaio, Tareq Rasul, Wagner Júnior Ladeira, Park Thaichon, (unknown)
4
3
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics
2025 ·Journal of Consumer Behaviour ·Manish Das, Weng Marc Lim, (unknown), (unknown), Sonal Purohit
6
4
Is green the new gold? Green branding and its state-of-the-art
2025 ·Marketing Intelligence & Planning ·Seema Bhardwaj, Ritika Chopra, Weng Marc Lim, Satish Kumar
0
5
Publish and prosper: What's the secret sauce?
2025 ·Annals of Tourism Research ·Weng Marc Lim
0
6
Publish and prosper: Mindfully embracing the middle ground
2024 ·Annals of Tourism Research ·Weng Marc Lim
3
7
Employee engagement and retention in multicultural work groups: The interplay of employee and supervisory cultural intelligence
2024 ·Journal of Business Research ·Alfred Presbitero, Yuka Fujimoto, Weng Marc Lim
5
8
Cryptocurrency awareness, acceptance, and adoption: the role of trust as a cornerstone
2024 ·Humanities and Social Sciences Communications ·Muhammad Farrukh Shahzad, Shuo Xu, Weng Marc Lim, (unknown), (unknown)
37
9
Crafting conceptual proposition‐based contributions: The 7C framework
2024 ·Psychology and Marketing ·Linda D. Hollebeek, Rajendra K. Srivastava, Moira Clark, Sigitas Urbonavičius, Weng Marc Lim
9
10
Giving and Responding to Feedback: Guidelines for Authors and Reviewers
2024 ·Activities Adaptation & Aging ·Weng Marc Lim, (unknown)
2
11
A concentric locus of control and triple bottom line model for responsible management: Theory development inspired by students from the Global South
2024 ·The International Journal of Management Education ·(unknown), Weng Marc Lim, Wai Chuen Poon
2
12
Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
2023 ·Journal of Business Research ·Naveen Donthu, Weng Marc Lim, Satish Kumar, Nitesh Pandey
21
13
A meta‐analysis on the effects of product scarcity
2023 ·Psychology and Marketing ·Wagner Júnior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Marcelo Gattermann Perin, Levent Altınay
28
14
Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research
2023 ·Journal of Consumer Behaviour ·Weng Marc Lim
44
15
The Secrets to Aging Well: Animal Interactions, Social Connections, Volunteerism, and More
2023 ·Activities Adaptation & Aging ·(unknown), Weng Marc Lim
7
16
Tourism market in turbulent times: evidence of asymmetric connectedness
2023 ·Current Issues in Tourism ·Muhammad Abubakr Naeem, Nadia Arfaoui, Sitara Karim, Weng Marc Lim
4
17
De‐internationalization: An organizational institutionalism perspective
2023 ·Global Business and Organizational Excellence ·(unknown), Weng Marc Lim
20
18
Literature reviews as independent studies: guidelines for academic practice breakdown →
2022 ·Review of Managerial Science ·Sascha Kraus, Matthias Breier, Weng Marc Lim, Marina Dabić, Satish Kumar, Dominik K. Kanbach, Debmalya Mukherjee, Vincenzo Corvello, Juan Piñeiro Chousa, Eric W. Liguori, (unknown), Francesco Schiavone, Alberto Ferraris, Cristina Fernandes, João J. Ferreira
639
19
A Scientometric Study Of the Journal of Advertising Research
2022 ·Journal of Advertising Research ·Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik
13
20
Consumer Acceptance and Continuance of Online Group Buying
2014 ·Journal of Computer Information Systems ·Weng Marc Lim, Ding Hooi Ting
72

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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