William B. Dodds
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 11
- Consumer Retail Behavior Studies 4
- Consumer Market Behavior and Pricing 4
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- Customer Service Quality and Loyalty 7
- Co-authors
- Kent B. Monroe (6 shared papers)Dhruv Grewal (2 shared papers)Jean B. Romeo (1 shared paper)Russell G. Wahlers (1 shared paper)Ramon A. Avila (1 shared paper)
- Journals
- Journal of Public Economics (3 papers)Journal of the Academy of Marketing Science (3 papers)Journal of Marketing Research (2 papers)Journal of Business and Psychology (1 paper)American Economic Journal Economic Policy (1 paper)
- Partner nations
- United States
In The Last Decade
William B. Dodds
20 papers receiving 5.3k citations
William B. Dodds's Hit Papers
Peers
Comparison fields: 5 of 100
- Marketing 4.3k
- Organizational Behavior and Human Resource Management 2.5k
- Information Systems and Management 1.3k
- Tourism, Leisure and Hospitality Management 214
- General Decision Sciences 112
Countries citing papers authored by William B. Dodds
This map shows the geographic impact of William B. Dodds's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William B. Dodds with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William B. Dodds more than expected).
Fields of papers citing papers by William B. Dodds
This network shows the impact of papers produced by William B. Dodds. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William B. Dodds. The network helps show where William B. Dodds may publish in the future.
Co-authors
The 5 scholars most cited alongside William B. Dodds, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Effects of Price, Brand, and Store Information on Buyers' Product Evaluations Hit paper breakdown → | 1991 | 3656 |
| 2 | Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations Hit paper breakdown → | 1991 | 1197 |
| 3 | the Effect of Brand and Price Information on Subjective Product Evaluations | 1985 | 473 |
| 4 | 1999 | 356 | |
| 5 | 1991 | 167 | |
| 6 | 1988 | 78 | |
| 7 | 1995 | 46 | |
| 8 | The Effects of Perceived and Objective Market Cues on Consumers' Product Evaluations | 2002 | 21 |
| 9 | 1996 | 16 | |
| 10 | 1988 | 16 | |
| 11 | Importance of Price in Industrial Buying: Sales versus Purchasing Perspectives | 1993 | 6 |
| 12 | 2020 | 4 | |
| 13 | 2021 | 4 | |
| 14 | 1988 | 3 | |
| 15 | 2023 | 3 | |
| 16 | 2020 | 2 | |
| 17 | 2023 | 2 | |
| 18 | 1991 | 2 | |
| 19 | 2020 | 2 | |
| 20 | 2021 | 1 |
About William B. Dodds
William B. Dodds is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Economics and Econometrics, Gender Studies and Safety Research, having authored 22 papers that have together received 6.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (7 papers), Gender, Labor, and Family Dynamics (5 papers), Fiscal Policy and Economic Growth (5 papers), Consumer Retail Behavior Studies (4 papers), Consumer Market Behavior and Pricing (4 papers), Poverty, Education, and Child Welfare (2 papers) and Child Nutrition and Water Access (2 papers). The work is most often cited by research in Marketing (4.3k citations), Organizational Behavior and Human Resource Management (2.5k citations), Information Systems and Management (1.3k citations), Tourism, Leisure and Hospitality Management (214 citations) and General Decision Sciences (112 citations). William B. Dodds has collaborated with scholars based in United States. Frequent co-authors include Kent B. Monroe, Dhruv Grewal, Jean B. Romeo, Russell G. Wahlers and Ramon A. Avila. Their work appears in journals such as Journal of Public Economics, Journal of the Academy of Marketing Science, Journal of Marketing Research, Journal of Business and Psychology and American Economic Journal Economic Policy.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.