Martin Wetzels
- Sociology and Political Science top 0.05%
- Marketing top 0.02%
- Organizational Behavior and Human Resource Management top 0.05%
- Information Systems and Management top 0.02%
- Strategy and Management top 0.2%
- Co-authors
- Ko de RuyterJeroen SchepersKristina KleinJan-Michael BeckerMirella KleijnenJosée BloemerM.H.L. KleijnenDhruv Grewal
- Topics
- Customer Service Quality and Loyalty (72 papers)Digital Marketing and Social Media (38 papers)Consumer Behavior in Brand Consumption and Identification (35 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- SHILAP Revista de lepidopterologíaJournal of MarketingManagement Science
- Partner nations
- NetherlandsUnited KingdomUnited States
In The Last Decade
Martin Wetzels
149 papers receiving 16.5k citations
Hit Papers
Peers
Comparison fields: 5 of 189
- Sociology and Political Science 7.6k
- Marketing 6.7k
- Organizational Behavior and Human Resource Management 5.9k
- Information Systems and Management 4.9k
- Strategy and Management 3.1k
Countries citing papers authored by Martin Wetzels
This map shows the geographic impact of Martin Wetzels's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Wetzels with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Wetzels more than expected).
Fields of papers citing papers by Martin Wetzels
This network shows the impact of papers produced by Martin Wetzels. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin Wetzels. The network helps show where Martin Wetzels may publish in the future.
Co-authorship network of co-authors of Martin Wetzels
This figure shows the co-authorship network connecting the top 25 collaborators of Martin Wetzels. A scholar is included among the top collaborators of Martin Wetzels based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martin Wetzels. Martin Wetzels is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 3 | |
| 3 | 1 | |
| 4 | 4 | |
| 5 | 10 | |
| 6 | 20 | |
| 7 | 11 | |
| 8 | 36 | |
| 9 | 183 | |
| 10 | 49 | |
| 11 | Effects of Narrative Transportation on Persuasion: a Meta-Analysis | 1 |
| 12 | 116 | |
| 13 | Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1breakdown → | 3652 |
| 14 | Exercise behaviour in loyalty program: the influence of regulatory focus. | 2 |
| 15 | 350 | |
| 16 | In Chains? Automotive Suppliers and Their Product Development Activities | 5 |
| 17 | An empirical analysis of consumer preference regarding alternative service delivery modes in emerging electronic service markets | 2 |
| 18 | 49 | |
| 19 | Customer Loyalty in a Service Setting | 7 |
| 20 | Consumer-defined service expectations and post-purchase dissatisfaction in moderately-priced restaurants: a cross-cultural study | 5 |
About Martin Wetzels
Martin Wetzels is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Information Systems and Management, having authored 155 papers that have together received 18.2k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (72 papers), Digital Marketing and Social Media (38 papers) and Consumer Behavior in Brand Consumption and Identification (35 papers). The work is most often cited by research in Marketing (6.7k citations), Information Systems and Management (4.9k citations) and Organizational Behavior and Human Resource Management (5.9k citations). Martin Wetzels has collaborated with scholars based in Netherlands, United Kingdom and United States. Frequent co-authors include Ko de Ruyter, Ko de Ruyter, Jeroen Schepers, Kristina Klein, Jan-Michael Becker, Mirella Kleijnen, Josée Bloemer, M.H.L. Kleijnen, Dhruv Grewal and Elisabeth Deutskens. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Management Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.