Martin Wetzels

24.9k total citations · 10 hit papers
155 papers, 18.2k citations indexed

About

Martin Wetzels is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Martin Wetzels has authored 155 papers receiving a total of 18.2k indexed citations (citations by other indexed papers that have themselves been cited), including 77 papers in Organizational Behavior and Human Resource Management, 63 papers in Marketing and 51 papers in Sociology and Political Science. Recurrent topics in Martin Wetzels's work include Customer Service Quality and Loyalty (72 papers), Digital Marketing and Social Media (38 papers) and Consumer Behavior in Brand Consumption and Identification (35 papers). Martin Wetzels is often cited by papers focused on Customer Service Quality and Loyalty (72 papers), Digital Marketing and Social Media (38 papers) and Consumer Behavior in Brand Consumption and Identification (35 papers). Martin Wetzels collaborates with scholars based in Netherlands, United Kingdom and United States. Martin Wetzels's co-authors include Ko de Ruyter, Ko de Ruyter, Jeroen Schepers, Kristina Klein, Jan-Michael Becker, Mirella Kleijnen, Josée Bloemer, M.H.L. Kleijnen, Dhruv Grewal and Elisabeth Deutskens and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Management Science.

In The Last Decade

Martin Wetzels

149 papers receiving 16.5k citations

Hit Papers

Using PLS Path Modeling for Assessing Hierarchical Con... 1999 2026 2008 2017 2009 2012 2006 2006 2013 1000 2.0k 3.0k

Peers

Martin Wetzels
Comparison fields: 5 of 189
  • Sociology and Political Science 7.6k
  • Marketing 6.7k
  • Organizational Behavior and Human Resource Management 5.9k
  • Information Systems and Management 4.9k
  • Strategy and Management 3.1k
Replace Naresh K. Malhotra with:
Naresh K. Malhotra United States
Ned Kock United States
Barry J. Babin United States
Ko de Ruyter Netherlands
Leyland Pitt Canada
T. Ramayah Malaysia
John Hulland United States
Jeffrey J. Risher United States
Roland T. Rust United States
Adamantios Diamantopoulos Austria
Naresh K. Malhotra United States View profile →
Citations per field, relative to Martin Wetzels
Martin Wetzels · 1×
Citations per year, relative to Martin Wetzels
Martin Wetzels · 1×

Countries citing papers authored by Martin Wetzels

Since Specialization
Citations

This map shows the geographic impact of Martin Wetzels's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Wetzels with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Wetzels more than expected).

Fields of papers citing papers by Martin Wetzels

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Martin Wetzels. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin Wetzels. The network helps show where Martin Wetzels may publish in the future.

Co-authorship network of co-authors of Martin Wetzels

This figure shows the co-authorship network connecting the top 25 collaborators of Martin Wetzels. A scholar is included among the top collaborators of Martin Wetzels based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martin Wetzels. Martin Wetzels is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 0
2 3
3 1
4 4
5 10
6 20
7 11
8 36
9 183
10 49
11
Effects of Narrative Transportation on Persuasion: a Meta-Analysis
1
12 116
13
Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 breakdown →
3652
14
Exercise behaviour in loyalty program: the influence of regulatory focus.
2
15 350
16
In Chains? Automotive Suppliers and Their Product Development Activities
5
17
An empirical analysis of consumer preference regarding alternative service delivery modes in emerging electronic service markets
2
18 49
19
Customer Loyalty in a Service Setting
7
20
Consumer-defined service expectations and post-purchase dissatisfaction in moderately-priced restaurants: a cross-cultural study
5

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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