Kent B. Monroe
Impact in
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- General Decision Sciences top 0.1%
- Decision-Making and Behavioral Economics
Papers in
-
- Decision-Making and Behavioral Economics 17
- Marketing 78
- Consumer Market Behavior and Pricing 49
- Consumer Behavior in Brand Consumption and Identification 48
- Consumer Retail Behavior Studies 22
- Co-authors
- Dhruv GrewalWilliam B. DoddsAkshay R. RaoAlfred R. OxenfeldtLan XiaMonika Kukar‐KinneyJennifer L. CoxR. Krishnan
- Journals
- Journal of Marketing Research (18 papers)Journal of the Academy of Marketing Science (10 papers)Journal of Consumer Research (9 papers)Journal of Marketing (9 papers)Journal of Retailing (8 papers)
- Partner nations
- United StatesFinlandGermany
In The Last Decade
Kent B. Monroe
109 papers receiving 16.7k citations
Hit Papers
Peers
Comparison fields: 5 of 149
- Marketing 14.3k
- General Decision Sciences 1.5k
- Organizational Behavior and Human Resource Management 5.8k
- Tourism, Leisure and Hospitality Management 784
- Information Systems and Management 2.7k
Countries citing papers authored by Kent B. Monroe
This map shows the geographic impact of Kent B. Monroe's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kent B. Monroe with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kent B. Monroe more than expected).
Fields of papers citing papers by Kent B. Monroe
This network shows the impact of papers produced by Kent B. Monroe. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kent B. Monroe. The network helps show where Kent B. Monroe may publish in the future.
Co-authors
The 25 scholars most cited alongside Kent B. Monroe, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing | 2010 | 3 |
| 2 | Promotion Framing Effects on Consumers’ Perceptions of Customized Pricing | 2009 | 1 |
| 3 | Dynamic Pricing on the Internet: a Price Framing Approach | 2008 | 5 |
| 4 | Special Session Summary the Many Routes to Price Unfairness Perceptions | 2005 | 6 |
| 5 | The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper | 1996 | 7 |
| 6 | Causes and Consequences of Price Premiums | 1996 | 1 |
| 7 | Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers | 1995 | 6 |
| 8 | Information Cues As Signals of Quality | 1995 | 3 |
| 9 | Perceived price fairness: A new look at an old construct | 1994 | 116 |
| 10 | The Effects of Country of Origin, Brand, and Price Information: a Cognitive-Affective Model of Buying Intentions | 1994 | 40 |
| 11 | Framing Effects on Buyers' Subjective Product Evaluations | 1987 | 158 |
| 12 | The Framing of Consumer Choices | 1987 | 2 |
| 13 | Recall Versus Recognition As a Measure of Price Awareness | 1986 | 33 |
| 14 | Theoretical and Methodological Developments in Pricing | 1984 | 20 |
| 15 | 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing | 1983 | 5 |
| 16 | A Procedure For Integrating Outcomes Across Studies | 1983 | 10 |
| 17 | The Influence of Price on Product Perceptions and Product Choice | 1982 | 8 |
| 18 | A Multivariate Analysis of the Perception of Value From Retail Price Advertisements | 1981 | 35 |
| 19 | Identifying and Analyzing Consumer Shopping Strategies | 1980 | 17 |
| 20 | A method for determining product line prices with end-price constraints | 1968 | 11 |
About Kent B. Monroe
Kent B. Monroe is a scholar working on General Decision Sciences, Marketing, Tourism, Leisure and Hospitality Management, Management Science and Operations Research and Information Systems and Management, having authored 111 papers that have together received 19.2k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (49 papers), Consumer Behavior in Brand Consumption and Identification (48 papers), Consumer Retail Behavior Studies (22 papers), Decision-Making and Behavioral Economics (17 papers), Innovation Diffusion and Forecasting (10 papers), Digital Platforms and Economics (10 papers), Customer Service Quality and Loyalty (9 papers) and Economic and Environmental Valuation (7 papers). The work is most often cited by research in Marketing (14.3k citations), General Decision Sciences (1.5k citations), Organizational Behavior and Human Resource Management (5.8k citations), Tourism, Leisure and Hospitality Management (784 citations) and Information Systems and Management (2.7k citations). Kent B. Monroe has collaborated with scholars based in United States, Finland and Germany. Frequent co-authors include Dhruv Grewal, William B. Dodds, Akshay R. Rao, Alfred R. Oxenfeldt, Lan Xia, Monika Kukar‐Kinney, Jennifer L. Cox, R. Krishnan, Rajneesh Suri and Nancy M. Ridgway. Their work appears in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing and Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.