Kent B. Monroe

104 papers and 15.6k indexed citations i.

About

Kent B. Monroe is a scholar working on Marketing, General Decision Sciences and Management Science and Operations Research. According to data from OpenAlex, Kent B. Monroe has authored 104 papers receiving a total of 15.6k indexed citations (citations by other indexed papers that have themselves been cited), including 77 papers in Marketing, 16 papers in General Decision Sciences and 14 papers in Management Science and Operations Research. Recurrent topics in Kent B. Monroe’s work include Consumer Market Behavior and Pricing (48 papers), Consumer Behavior in Brand Consumption and Identification (48 papers) and Consumer Retail Behavior Studies (21 papers). Kent B. Monroe is often cited by papers focused on Consumer Market Behavior and Pricing (48 papers), Consumer Behavior in Brand Consumption and Identification (48 papers) and Consumer Retail Behavior Studies (21 papers). Kent B. Monroe collaborates with scholars based in United States, Canada and Finland. Kent B. Monroe's co-authors include Dhruv Grewal, William B. Dodds, Akshay R. Rao, Alfred R. Oxenfeldt, Lan Xia, Monika Kukar‐Kinney, R. Krishnan, Jennifer L. Cox, Rajneesh Suri and Nancy M. Ridgway and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Kent B. Monroe i

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Fields of papers citing papers by Kent B. Monroe

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kent B. Monroe. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kent B. Monroe. The network helps show where Kent B. Monroe may publish in the future.

Countries citing papers authored by Kent B. Monroe

Since Specialization

Citations

This map shows the geographic impact of Kent B. Monroe's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kent B. Monroe with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kent B. Monroe more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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