Debbie Keeling

4.4k total citations · 1 hit paper
64 papers, 2.9k citations indexed

About

Debbie Keeling is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Debbie Keeling has authored 64 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 34 papers in Marketing, 19 papers in Sociology and Political Science and 14 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Debbie Keeling's work include Digital Marketing and Social Media (18 papers), Consumer Retail Behavior Studies (15 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Debbie Keeling is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Retail Behavior Studies (15 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Debbie Keeling collaborates with scholars based in United Kingdom, Australia and Netherlands. Debbie Keeling's co-authors include Ko de Ruyter, Mathew Chylinski, Dominik Mahr, Tim Hilken, Jonas Heller, Ko de Ruyter, Angus Laing, Ting Yu, Kathleen Keeling and Terry Newholm and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Debbie Keeling

60 papers receiving 2.8k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

2017 413 citations Tim Hilken, Ko de Ruyter et al. Journal of the Academy of Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Debbie Keeling United Kingdom	27	1.6k	1.2k	837	820	451	64	2.9k
Reto Felix United States	22	1.3k 0.8×	1.2k 1.0×	566 0.7×	564 0.7×	233 0.5×	47	2.7k
Graeme McLean United Kingdom	22	1.3k 0.8×	1.8k 1.5×	467 0.6×	1.3k 1.6×	445 1.0×	35	3.0k
Mathew Chylinski Australia	20	1.4k 0.9×	909 0.8×	809 1.0×	706 0.9×	299 0.7×	36	2.4k
Sylvain Sénécal Canada	28	1.5k 0.9×	2.1k 1.7×	252 0.3×	1.2k 1.4×	697 1.5×	142	3.8k
Sergio Ibáñez‐Sánchez Spain	18	1.3k 0.8×	2.1k 1.8×	953 1.1×	745 0.9×	269 0.6×	22	3.4k
Tibert Verhagen Netherlands	23	1.8k 1.1×	2.2k 1.9×	328 0.4×	1.8k 2.3×	964 2.1×	51	3.8k
Nina Krey United States	15	883 0.5×	823 0.7×	190 0.2×	649 0.8×	390 0.9×	33	2.0k
Ayoung Suh South Korea	23	352 0.2×	1.0k 0.9×	504 0.6×	512 0.6×	190 0.4×	54	2.4k
Raquel Gurrea Spain	22	1.3k 0.8×	1.5k 1.3×	236 0.3×	1.3k 1.5×	956 2.1×	35	2.9k
Stephanie Hui‐Wen Chuah Malaysia	23	1.0k 0.6×	1.2k 1.0×	151 0.2×	749 0.9×	340 0.8×	43	2.3k

Countries citing papers authored by Debbie Keeling

Since Specialization

Citations

This map shows the geographic impact of Debbie Keeling's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Debbie Keeling with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Debbie Keeling more than expected).

Fields of papers citing papers by Debbie Keeling

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Debbie Keeling. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Debbie Keeling. The network helps show where Debbie Keeling may publish in the future.

Co-authorship network of co-authors of Debbie Keeling

This figure shows the co-authorship network connecting the top 25 collaborators of Debbie Keeling. A scholar is included among the top collaborators of Debbie Keeling based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Debbie Keeling. Debbie Keeling is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Yu, Ting, et al.. (2025). Stakeholder engagement with AI service interactions. Journal of Product Innovation Management. 43(1). 31–56. 1 indexed citations

Plangger, Kirk, Matteo Montecchi, Ko de Ruyter, et al.. (2025). “We could be heroes”: Reflections on reimagining marketing strategies for a better world. Journal of the Academy of Marketing Science. 53(2). 301–309. 2 indexed citations

Preece, Chloe, Benedetta Cappellini, Gretchen Larsen, et al.. (2023). Publish or perish: ensuring our journals don’t fail us. Journal of Marketing Management. 39(9-10). 841–851. 2 indexed citations

Paudyal, Priyamvada, Laura Hughes, Debbie Keeling, et al.. (2022). COVID-19 health information needs of older adults from ethnic minority groups in the UK: a qualitative study. BMJ Open. 12(6). e059844–e059844. 2 indexed citations

Hilken, Tim, Mathew Chylinski, Ko de Ruyter, Jonas Heller, & Debbie Keeling. (2022). Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality. Journal of service management. 33(4/5). 657–674. 19 indexed citations

Keeling, Debbie, Ko de Ruyter, & Angus Laing. (2022). Consumer (dis)engagement coping profiles using online services in managing health‐related stressors. Psychology and Marketing. 39(12). 2205–2220. 6 indexed citations

Ruyter, Ko de, Jonas Heller, Tim Hilken, et al.. (2020). Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising. Journal of Advertising. 49(2). 109–124. 55 indexed citations

Keeling, Debbie, Kathleen Keeling, Ko de Ruyter, & Angus Laing. (2020). How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions. Journal of the Academy of Marketing Science. 49(2). 236–257. 60 indexed citations

Ruyter, Ko de & Debbie Keeling. (2019). Responsible management on the organizational frontline: a stewardship perspective. Emerald Open Research. 1(4). 1 indexed citations

10.

Ruyter, Ko de, et al.. (2019). Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews. Journal of the Academy of Marketing Science. 48(2). 222–245. 19 indexed citations

11.

Marceglia, Sara, et al.. (2018). DEDICATE: proposal for a conceptual framework to develop dementia-friendly integrated eCare support. BioMedical Engineering OnLine. 17(1). 121–121. 8 indexed citations

12.

Blažević, Vera, Caroline Wiertz, June Cotte, Ko de Ruyter, & Debbie Keeling. (2016). GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity. SSRN Electronic Journal. 1 indexed citations

13.

Keeling, Kathleen, et al.. (2015). Acceptance of Mobile Apps for Health Self-management: Regulatory Fit Perspective. Research Explorer (The University of Manchester).

14.

Gruber, Thorsten, et al.. (2014). Consumer perceptions of Interactive Service Robots: A Value-Dominant Logic perspective. Research Explorer (The University of Manchester). 1134–1139. 18 indexed citations

15.

Gruber, Thorsten, et al.. (2013). A Re-Examination of Value Co-creation in the Age of Interactive Service Robots: A Service Dominant Logic Perspective. Journal of Macromarketing. 33(4). 397–397. 2 indexed citations

16.

Blažević, Vera, Caroline Wiertz, June Cotte, Ko de Ruyter, & Debbie Keeling. (2013). GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity. Journal of Interactive Marketing. 28(2). 87–100. 67 indexed citations

17.

Rigby, Michael, Penny Hill, Sabine Koch, & Debbie Keeling. (2011). Social care informatics as an essential part of holistic health care: A call for action. International Journal of Medical Informatics. 80(8). 544–554. 33 indexed citations

18.

Laing, Angus, et al.. (2009). Patients, Professionals and the Internet: Renegotiating the Healthcare Encounter. Open Research Online (The Open University). 4 indexed citations

19.

Keeling, Debbie, Eleri Jones, D. Botterill, & Colin M. Gray. (1998). Work-Based Learning, Motivation and the Organisational-Employee Interaction: Implications for Lifelong Learning. Research Explorer (The University of Manchester). 1 indexed citations

20.

Keeling, Debbie, Patricia Price, Eleri Jones, & Keith G Harding. (1996). Social support: some pragmatic implications for health care professionals. Journal of Advanced Nursing. 23(1). 76–81. 50 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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