R. Krishnan

4.6k total citations · 2 hit papers
22 papers, 3.4k citations indexed

About

R. Krishnan is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, R. Krishnan has authored 22 papers receiving a total of 3.4k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Strategy and Management and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in R. Krishnan's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (6 papers). R. Krishnan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (6 papers). R. Krishnan collaborates with scholars based in United States, India and Malaysia. R. Krishnan's co-authors include Dhruv Grewal, Norm Borin, Kent B. Monroe, Julie Baker, Arun Sharma, Gopalkrishnan R. Iyer, Anuj Mehrotra, Carl R. Frear, Lynn E. Metcalf and Anne L. Roggeveen and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Retailing.

In The Last Decade

R. Krishnan

22 papers receiving 3.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

1998 1.0k citations Dhruv Grewal, Kent B. Monroe et al. Journal of Marketing profile →
The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

1998 977 citations Dhruv Grewal, R. Krishnan et al. Journal of Retailing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
R. Krishnan United States	17	2.5k	1.2k	1.0k	665	485	22	3.4k
Gopalkrishnan R. Iyer United States	27	1.9k 0.8×	1.2k 1.0×	1.1k 1.1×	803 1.2×	669 1.4×	53	3.3k
Harley Krohmer United States	19	1.9k 0.8×	1.2k 1.0×	1.2k 1.1×	978 1.5×	249 0.5×	41	3.3k
Thomas Gruen United States	20	1.8k 0.7×	1.6k 1.4×	1.6k 1.6×	525 0.8×	695 1.4×	31	3.3k
Park Thaichon Australia	34	1.9k 0.8×	941 0.8×	1.5k 1.5×	512 0.8×	670 1.4×	144	3.4k
Franziska Völckner Germany	22	2.1k 0.9×	879 0.8×	1.6k 1.6×	420 0.6×	499 1.0×	50	3.5k
Edward Ramirez United States	13	1.2k 0.5×	541 0.5×	735 0.7×	800 1.2×	374 0.8×	29	2.7k
Riyad Eid United Arab Emirates	31	1.1k 0.5×	879 0.8×	1.5k 1.5×	569 0.9×	568 1.2×	82	3.0k
Paul N. Bloom United States	27	1.5k 0.6×	581 0.5×	673 0.7×	902 1.4×	258 0.5×	80	3.1k
Suraksha Gupta United Kingdom	30	1.4k 0.6×	669 0.6×	1.1k 1.1×	887 1.3×	361 0.7×	75	3.1k
Niraj Dawar Canada	21	2.6k 1.1×	1.3k 1.1×	1.5k 1.5×	1.6k 2.5×	452 0.9×	32	4.5k

Countries citing papers authored by R. Krishnan

Since Specialization

Citations

This map shows the geographic impact of R. Krishnan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by R. Krishnan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites R. Krishnan more than expected).

Fields of papers citing papers by R. Krishnan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by R. Krishnan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by R. Krishnan. The network helps show where R. Krishnan may publish in the future.

Co-authorship network of co-authors of R. Krishnan

This figure shows the co-authorship network connecting the top 25 collaborators of R. Krishnan. A scholar is included among the top collaborators of R. Krishnan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with R. Krishnan. R. Krishnan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Krishnan, R., et al.. (2018). An Empirical Study of Service Quality and Customer Satisfaction of Malaysian Air Passenger. KnE Social Sciences. 3(10). 1106–1106. 2 indexed citations

Chaudhuri, Indrajit, et al.. (2015). Adoption and Usage of mHealth Technology on Quality and Experience of Care Provided by Frontline Workers: Observations From Rural India. JMIR mhealth and uhealth. 3(2). e61–e61. 48 indexed citations

Borin, Norm, Joan Lindsey‐Mullikin, & R. Krishnan. (2013). An analysis of consumer reactions to green strategies. Journal of Product & Brand Management. 22(2). 118–128. 112 indexed citations

Borin, Norm, et al.. (2011). Consumer effects of environmental impact in product labeling. Journal of Consumer Marketing. 28(1). 76–86. 196 indexed citations

Sharma, Arun, Gopalkrishnan R. Iyer, Anuj Mehrotra, & R. Krishnan. (2009). Sustainability and business-to-business marketing: A framework and implications. Industrial Marketing Management. 39(2). 330–341. 239 indexed citations

Grewal, Dhruv, R. Krishnan, & Joan Lindsey‐Mullikin. (2008). Building Store Loyalty Through Service Strategies. Journal of Relationship Marketing. 7(4). 341–358. 18 indexed citations

Briggs, Rex, R. Krishnan, & Norm Borin. (2005). Integrated multichannel communication strategies: Evaluating the return on marketing objectives––the case of the 2004 Ford F-150 launch. Journal of Interactive Marketing. 19(3). 81–90. 32 indexed citations

Grewal, Dhruv, Gopalkrishnan R. Iyer, R. Krishnan, & Arun Sharma. (2003). The Internet and the price–value–loyalty chain. Journal of Business Research. 56(5). 391–398. 165 indexed citations

Ulaga, Wolfgang, Arun Sharma, & R. Krishnan. (2002). Plant location and place marketing: understanding the process from the business customer's perspective. Industrial Marketing Management. 31(5). 393–401. 29 indexed citations

10.

Biswas, Abhijit & R. Krishnan. (2002). The Internet's impact on marketing. Journal of Business Research. 57(7). 681–684. 17 indexed citations

11.

Sharma, Arun & R. Krishnan. (2002). Clicks Only, Clicks and Bricks, and Bricks Only: Are Retail Salespeople an Important Factor in Choice?. Journal of Marketing Management. 18(3-4). 317–336. 17 indexed citations

12.

Sharma, Arun, R. Krishnan, & Dhruv Grewal. (2001). Value Creation in Markets. Industrial Marketing Management. 30(4). 391–402. 69 indexed citations

13.

Grewal, Dhruv, Kent B. Monroe, & R. Krishnan. (1998). The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions. Journal of Marketing. 62(2). 46–59. 1031 indexed citations breakdown →

14.

Grewal, Dhruv, R. Krishnan, Julie Baker, & Norm Borin. (1998). The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions. Journal of Retailing. 74(3). 331–352. 977 indexed citations breakdown →

15.

Grewal, Dhruv, Kent B. Monroe, & R. Krishnan. (1996). The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper. Marketing Science Institute eBooks. 7 indexed citations

16.

Krishnan, R., Abraham B. Shani, Robert M. Grant, & Roi Baer. (1993). In search of quality improvement: Problems of design and implementation. Academy of Management Perspectives. 7(4). 7–20. 64 indexed citations

17.

Metcalf, Lynn E., Carl R. Frear, & R. Krishnan. (1992). Buyer‐Seller Relationships: An Application of the IMP Interaction Model. European Journal of Marketing. 26(2). 27–46. 177 indexed citations

18.

Krishnan, R., et al.. (1990). Consumer price limits and the brand effect. Journal of Business and Psychology. 5(2). 153–163. 6 indexed citations

19.

Soley, Lawrence C. & R. Krishnan. (1987). Does Advertising Subsidize Consumer Magazine Prices?. Journal of Advertising. 16(2). 4–9. 8 indexed citations

20.

Mentzer, John T. & R. Krishnan. (1985). THE EFFECT OF THE ASSUMPTION OF NORMALITY ON INVENTORY CONTROL CUSTOMER SERVICE. Journal of Business Logistics. 6(1). 24 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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