Youjae Yi
Impact in
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
- Marketing 84
- Consumer Behavior in Brand Consumption and Identification 45
- Consumer Retail Behavior Studies 24
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- Customer Service Quality and Loyalty 59
- Co-authors
- Richard P. Bagozzi (23 shared papers)Lynn W. Phillips (1 shared paper)Taeshik Gong (15 shared papers)Suna La (7 shared papers)Hoseong Jeon (3 shared papers)Hans Baumgartner (3 shared papers)Rajan Nataraajan (2 shared papers)Nancy Wong (2 shared papers)
- Journals
- Psychology and Marketing (24 papers)Journal of Business Research (8 papers)Service Industries Journal (7 papers)Total Quality Management & Business Excellence (6 papers)Journal of Retailing and Consumer Services (5 papers)
- Partner nations
- South KoreaUnited StatesLatvia
In The Last Decade
Youjae Yi
152 papers receiving 46.3k citations
Youjae Yi's Hit Papers
Peers
Comparison fields: 5 of 185
- Marketing 18.3k
- Organizational Behavior and Human Resource Management 19.3k
- Information Systems and Management 9.9k
- Strategy and Management 10.1k
- Business and International Management 1.2k
Countries citing papers authored by Youjae Yi
This map shows the geographic impact of Youjae Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Youjae Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Youjae Yi more than expected).
Fields of papers citing papers by Youjae Yi
This network shows the impact of papers produced by Youjae Yi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Youjae Yi. The network helps show where Youjae Yi may publish in the future.
Co-authors
The 25 scholars most cited alongside Youjae Yi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 165 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | On the evaluation of structural equation models Hit paper breakdown → | 1988 | 17236 |
| 2 | On the Evaluation of Structural Equation Models Hit paper breakdown → | 1988 | 13629 |
| 3 | Assessing Construct Validity in Organizational Research Hit paper breakdown → | 1991 | 5360 |
| 4 | Specification, evaluation, and interpretation of structural equation models Hit paper breakdown → | 2011 | 2887 |
| 5 | Customer value co-creation behavior: Scale development and validation Hit paper breakdown → | 2012 | 1194 |
| 6 | A Critical review of consumer satisfaction Hit paper breakdown → | 1989 | 1085 |
| 7 | Multitrait-Multimethod Matrices in Consumer Research Hit paper breakdown → | 1991 | 551 |
| 8 | Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty Hit paper breakdown → | 2003 | 513 |
| 9 | 2004 | 497 | |
| 10 | 1989 | 471 | |
| 11 | 1990 | 466 | |
| 12 | 1990 | 353 | |
| 13 | 2006 | 337 | |
| 14 | 1992 | 330 | |
| 15 | 1989 | 313 | |
| 16 | 1999 | 310 | |
| 17 | 2010 | 278 | |
| 18 | 1989 | 237 | |
| 19 | 1998 | 237 | |
| 20 | 2008 | 227 |
About Youjae Yi
Youjae Yi is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Social Psychology and Information Systems and Management, having authored 165 papers that have together received 50.1k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (45 papers), Digital Marketing and Social Media (29 papers), Consumer Retail Behavior Studies (24 papers), Technology Adoption and User Behaviour (22 papers), Cultural Differences and Values (13 papers), Social and Intergroup Psychology (13 papers) and Behavioral Health and Interventions (12 papers). The work is most often cited by research in Marketing (18.3k citations), Organizational Behavior and Human Resource Management (19.3k citations), Information Systems and Management (9.9k citations), Strategy and Management (10.1k citations) and Business and International Management (1.2k citations). Youjae Yi has collaborated with scholars based in South Korea, United States and Latvia. Frequent co-authors include Richard P. Bagozzi, Lynn W. Phillips, Taeshik Gong, Suna La, Hoseong Jeon, Hans Baumgartner, Rajan Nataraajan, Nancy Wong, Claes Fornell and Hyojin Lee. Their work appears in journals such as Psychology and Marketing, Journal of Business Research, Service Industries Journal, Total Quality Management & Business Excellence and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.