Youjae Yi

60.3k total citations · 8 hit papers
162 papers, 49.5k citations indexed

About

Youjae Yi is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Youjae Yi has authored 162 papers receiving a total of 49.5k indexed citations (citations by other indexed papers that have themselves been cited), including 84 papers in Marketing, 60 papers in Organizational Behavior and Human Resource Management and 55 papers in Sociology and Political Science. Recurrent topics in Youjae Yi's work include Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (45 papers) and Digital Marketing and Social Media (29 papers). Youjae Yi is often cited by papers focused on Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (45 papers) and Digital Marketing and Social Media (29 papers). Youjae Yi collaborates with scholars based in South Korea, United States and Latvia. Youjae Yi's co-authors include Richard P. Bagozzi, Lynn W. Phillips, Taeshik Gong, Suna La, Hoseong Jeon, Hans Baumgartner, Rajan Nataraajan, Claes Fornell, Nancy Wong and Hyojin Lee and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Applied Psychology and Administrative Science Quarterly.

In The Last Decade

Youjae Yi

152 papers receiving 45.5k citations

Hit Papers

On the evaluation of structural equation models 1988 2026 2000 2013 1988 1988 1991 2011 2012 5.0k 10.0k 15.0k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Youjae Yi South Korea 43 19.4k 18.4k 18.2k 10.0k 9.9k 162 49.5k
Jörg Henseler Netherlands 52 11.6k 0.6× 16.1k 0.9× 14.6k 0.8× 11.1k 1.1× 10.4k 1.0× 178 51.6k
David W. Gerbing United States 22 17.6k 0.9× 15.4k 0.8× 13.2k 0.7× 10.1k 1.0× 8.4k 0.9× 42 48.8k
Joe F. Hair United States 28 9.7k 0.5× 13.4k 0.7× 12.1k 0.7× 8.8k 0.9× 9.2k 0.9× 62 43.9k
Jeong Yeon Lee United States 15 23.2k 1.2× 18.8k 1.0× 11.4k 0.6× 13.9k 1.4× 8.5k 0.9× 39 62.0k
James C. Anderson United States 49 26.0k 1.3× 18.3k 1.0× 18.2k 1.0× 17.8k 1.8× 10.1k 1.0× 209 65.2k
Shelby D. Hunt United States 74 22.1k 1.1× 12.3k 0.7× 15.7k 0.9× 14.8k 1.5× 10.5k 1.1× 205 42.7k
G. Tomas M. Hult United States 79 15.4k 0.8× 11.8k 0.6× 14.6k 0.8× 20.0k 2.0× 7.7k 0.8× 202 51.9k
Joseph F. Hair United States 66 21.7k 1.1× 26.6k 1.4× 22.7k 1.2× 18.4k 1.8× 16.9k 1.7× 183 94.7k
Nathan P. Podsakoff United States 27 33.9k 1.7× 24.3k 1.3× 13.9k 0.8× 16.7k 1.7× 10.2k 1.0× 44 82.0k
Dhruv Grewal United States 91 18.3k 0.9× 16.6k 0.9× 28.9k 1.6× 4.6k 0.5× 8.4k 0.9× 261 43.9k

Countries citing papers authored by Youjae Yi

Since Specialization
Citations

This map shows the geographic impact of Youjae Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Youjae Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Youjae Yi more than expected).

Fields of papers citing papers by Youjae Yi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Youjae Yi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Youjae Yi. The network helps show where Youjae Yi may publish in the future.

Co-authorship network of co-authors of Youjae Yi

This figure shows the co-authorship network connecting the top 25 collaborators of Youjae Yi. A scholar is included among the top collaborators of Youjae Yi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Youjae Yi. Youjae Yi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Lin, Li, et al.. (2025). Tailoring explanations in conversational recommendations: The impact of decision contexts and user interfaces. Journal of Retailing and Consumer Services. 85. 104281–104281. 3 indexed citations
2.
Yi, Youjae, et al.. (2024). The human touch vs. AI efficiency: How perceived status, effort, and loyalty shape consumer satisfaction with preferential treatment. Journal of Retailing and Consumer Services. 81. 103969–103969. 7 indexed citations
3.
Park, Jihye & Youjae Yi. (2024). The Gift of Choice? How Offering Options Can Undermine Recipient Appreciation. Psychology and Marketing. 42(5). 1219–1232.
4.
Yi, Youjae, et al.. (2024). Brand envy in economic disparity: Understanding and mitigating malicious envy towards brands among consumers perceiving limited economic mobility. Journal of Business Research. 184. 114896–114896. 3 indexed citations
5.
Yi, Youjae, et al.. (2024). Humans Vs. Service Robots as Social Actors in Persuasion Settings. Journal of Service Research. 28(1). 150–167. 19 indexed citations
6.
Yi, Youjae, et al.. (2023). Assessing differences between simple slopes in simple slopes analysis. Journal of Business Research. 168. 114204–114204. 6 indexed citations
7.
Yi, Youjae, et al.. (2014). A Critical Review of Service Quality Research in Recent 10 years (2004∼2013). 19(2). 1–43. 4 indexed citations
8.
Yi, Youjae, et al.. (2012). Development and Application of the Public-service Customer Satisfaction Index (PCSI) Model. Korean Journal of Marketing. 27(4). 69–99. 3 indexed citations
9.
Yi, Youjae, et al.. (2010). The Dynamic Effects of Customer Satisfaction and Referral on Firm Performance: Focusing on KCSI and KNPS. korean management review. 39(2). 279–307. 1 indexed citations
10.
Yi, Youjae, et al.. (2009). An Investigation of Consumers’ Belief Bias. Journal of Consumer Studies. 20(3). 27–60. 1 indexed citations
11.
Yi, Youjae & Taeshik Gong. (2006). The antecedents and consequences of service customer citizenship and badness behavior. Strathprints: The University of Strathclyde institutional repository (University of Strathclyde). 12(2). 145–176. 55 indexed citations
12.
Kim, Sang-Hoon, et al.. (2006). Determinants of perceived Innovativeness and Their Relationship with Intention of Product Adoption: Focusing on Consumers' Perspectives. Korean Journal of Marketing. 21(2). 27–52. 3 indexed citations
13.
Yi, Youjae, et al.. (2006). The Effects of Customer Satisfaction on Firm's Profitability and Value. Korean Journal of Marketing. 21(2). 85–113. 4 indexed citations
14.
Yi, Youjae & Jaehoon Lee. (2005). An Empirical Study on the Customer Reponses to Service Recovery in the Context of Service Failure. Seoul National University Open Repository (Seoul National University). 11. 8 indexed citations
15.
Yi, Youjae & Taeshik Gong. (2004). The Effects of Service Justice on Customer Badness Behavior - Mediating Roles of Negative Affectivity and Customer Commitment -. Korean Journal of Marketing. 19(4). 185–210. 4 indexed citations
16.
Yi, Youjae & Suna La. (2003). The Relative Effects of Three Dimensions of Service Quality on CS - A Comparative Study of Existing vs. Potential Customers -. Korean Journal of Marketing. 18(4). 67–97. 12 indexed citations
17.
Yi, Youjae & Suna La. (2002). The Relationship of Customer Satisfaction, Adjusted Expectation and Repurchase Intention: The Moderating Role of Customer Loyalty. Journal of Consumer Studies. 13(3). 3–78. 12 indexed citations
18.
Yi, Youjae. (1993). The Determinants of Consumer Satisfaction: the Moderating Role of Ambiguity. ACR North American Advances. 20(1). 502–506. 83 indexed citations
19.
Bagozzi, Richard P., Hans Baumgartner, & Youjae Yi. (1991). Coupon Usage and the Theory of Reasoned Action. ACR North American Advances. 12 indexed citations
20.
Yi, Youjae. (1990). Cognitive and Affective Priming Effects of the Context for Print Advertisements. Journal of Advertising. 19(2). 40–48. 351 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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