Stephan Ludwig

2.9k total citations · 3 hit papers
25 papers, 2.1k citations indexed

About

Stephan Ludwig is a scholar working on Sociology and Political Science, Marketing and Artificial Intelligence. According to data from OpenAlex, Stephan Ludwig has authored 25 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 12 papers in Marketing and 8 papers in Artificial Intelligence. Recurrent topics in Stephan Ludwig's work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Sentiment Analysis and Opinion Mining (6 papers). Stephan Ludwig is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Sentiment Analysis and Opinion Mining (6 papers). Stephan Ludwig collaborates with scholars based in United States, Australia and Netherlands. Stephan Ludwig's co-authors include Martin Wetzels, Ko de Ruyter, Dhruv Grewal, Elisabeth Brüggen, Mike Friedman, Francisco Villarroel Ordenes, Gerard A. Pfann, Ashlee Humphreys, David A. Schweidel and Oded Netzer and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and MIS Quarterly.

In The Last Decade

Stephan Ludwig

24 papers receiving 1.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

2012 547 citations Stephan Ludwig, Ko de Ruyter et al. Journal of Marketing profile →
Uniting the Tribes: Using Text for Marketing Insight

2019 505 citations Jonah Berger, Ashlee Humphreys et al. Journal of Marketing profile →
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

2019 253 citations Dennis Herhausen, Stephan Ludwig et al. Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Stephan Ludwig United States	13	1.5k	971	541	317	282	25	2.1k
Seshadri Tirunillai United States	9	1.1k 0.7×	851 0.9×	343 0.6×	259 0.8×	261 0.9×	15	1.8k
Gabriele Pizzi Italy	19	826 0.5×	889 0.9×	354 0.7×	250 0.8×	353 1.3×	31	1.9k
Si Shi China	24	1.2k 0.8×	738 0.8×	391 0.7×	429 1.4×	681 2.4×	43	2.0k
Hajer Kéfi France	11	1.7k 1.1×	911 0.9×	246 0.5×	196 0.6×	659 2.3×	40	2.5k
Iryna Pentina United States	27	1.6k 1.0×	856 0.9×	458 0.8×	322 1.0×	876 3.1×	51	2.6k
Kofi Osei-Frimpong Ghana	18	1.2k 0.8×	863 0.9×	665 1.2×	355 1.1×	730 2.6×	27	2.0k
Raed Algharabat Jordan	19	1.8k 1.2×	1.1k 1.1×	373 0.7×	525 1.7×	1.3k 4.5×	39	2.6k
Nicholas H. Lurie United States	17	1.4k 0.9×	1.2k 1.2×	184 0.3×	410 1.3×	622 2.2×	39	2.3k
Patrick van Esch United States	29	961 0.6×	714 0.7×	567 1.0×	477 1.5×	369 1.3×	77	2.3k
Willemijn van Dolen Netherlands	24	1.5k 1.0×	1.4k 1.4×	330 0.6×	829 2.6×	770 2.7×	52	2.7k

Countries citing papers authored by Stephan Ludwig

Since Specialization

Citations

This map shows the geographic impact of Stephan Ludwig's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Stephan Ludwig with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Stephan Ludwig more than expected).

Fields of papers citing papers by Stephan Ludwig

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Stephan Ludwig. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Stephan Ludwig. The network helps show where Stephan Ludwig may publish in the future.

Co-authorship network of co-authors of Stephan Ludwig

This figure shows the co-authorship network connecting the top 25 collaborators of Stephan Ludwig. A scholar is included among the top collaborators of Stephan Ludwig based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Stephan Ludwig. Stephan Ludwig is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Herhausen, Dennis, et al.. (2025). From words to insights: Text analysis in business research. Journal of Business Research. 198. 115491–115491. 3 indexed citations

Orazi, Davide C., Anne Hamby, Dennis Herhausen, et al.. (2025). Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing. Journal of the Academy of Marketing Science. 53(6). 1600–1623. 1 indexed citations

Nyilasy, Gergely, et al.. (2024). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals. Journal of Marketing. 89(3). 97–117. 1 indexed citations

Ludwig, Stephan, Dennis Herhausen, Luigi M. De Luca, & Dhruv Grewal. (2024). Communication design logics and innovation management. Journal of Product Innovation Management. 42(5). 850–873. 2 indexed citations

Ludwig, Stephan, et al.. (2022). The market value of rhetorical signals in technology licensing contracts. Industrial Marketing Management. 105. 489–501. 6 indexed citations

Grewal, Dhruv, Abhijit Guha, Elisa B. Schweiger, Stephan Ludwig, & Martin Wetzels. (2022). How communications by AI-enabled voice assistants impact the customer journey. Journal of service management. 33(4/5). 705–720. 38 indexed citations

Ludwig, Stephan, et al.. (2021). Writing for Impact in Service Research. Journal of Service Research. 24(4). 480–499. 6 indexed citations

Ludwig, Stephan, Dennis Herhausen, Dhruv Grewal, et al.. (2021). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces. Journal of Marketing. 86(4). 141–161. 33 indexed citations

Wulf, Jochen, Tobias Mettler, Stephan Ludwig, & Dennis Herhausen. (2019). A COMPUTATIONAL VISUAL ANALYSIS OF IMAGE DESIGN IN SOCIAL MEDIA CAR MODEL COMMUNITIES. Journal of the Association for Information Systems. 2 indexed citations

10.

Herhausen, Dennis, et al.. (2019). Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities. Journal of Marketing. 83(3). 1–21. 253 indexed citations breakdown →

11.

Berger, Jonah, Ashlee Humphreys, Stephan Ludwig, et al.. (2019). Uniting the Tribes: Using Text for Marketing Insight. Journal of Marketing. 84(1). 1–25. 505 indexed citations breakdown →

12.

Laer, Tom van, Jennifer Edson Escalas, Stephan Ludwig, & Ellis A. van den Hende. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. City Research Online (City University London). 1 indexed citations

13.

Ordenes, Francisco Villarroel, Stephan Ludwig, Ko de Ruyter, Dhruv Grewal, & Martin Wetzels. (2017). Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research. 43(6). 875–894. 183 indexed citations

14.

Ludwig, Stephan, et al.. (2016). Analyzing Online Reviews Through the Lens of Speech Act Theory: Implications for Consumer Sentiment Analysis. Research Portal (King's College London). 3 indexed citations

15.

Ludwig, Stephan, et al.. (2016). Regional Adoption of Business-to-Business Electronic Commerce in China. International Journal of Electronic Commerce. 20(3). 408–439. 29 indexed citations

16.

Ludwig, Stephan & Ko de Ruyter. (2016). Decoding social media speak: developing a speech act theory research agenda. Journal of Consumer Marketing. 33(2). 124–134. 30 indexed citations

17.

Ludwig, Stephan, Tom van Laer, Ko de Ruyter, & Mike Friedman. (2015). Unweaving a Tangled Web: Exploring Automated Detection of Deception Cues in Online Claims within B2B Incentive Programs. SSRN Electronic Journal. 2 indexed citations

18.

Ludwig, Stephan, et al.. (2014). Take Their Word for It: The Symbolic Role of Linguistic Style Matches in User Communities1. MIS Quarterly. 38(4). 1201–1218. 68 indexed citations

19.

Ludwig, Stephan, Ko de Ruyter, Mike Friedman, et al.. (2012). More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates. Journal of Marketing. 77(1). 87–103. 547 indexed citations breakdown →

20.

Ludwig, Stephan, et al.. (1999). Objectives and Evaluation Processes Utilized by Sponsors of the 1996 Olympic Games. Sport Marketing Quarterly. 8(1). 11–19. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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