Larry D. Compeau

1.2k total citations
17 papers, 873 citations indexed

About

Larry D. Compeau is a scholar working on Marketing, Strategy and Management and Social Psychology. According to data from OpenAlex, Larry D. Compeau has authored 17 papers receiving a total of 873 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 4 papers in Strategy and Management and 3 papers in Social Psychology. Recurrent topics in Larry D. Compeau's work include Consumer Market Behavior and Pricing (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (3 papers). Larry D. Compeau is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (3 papers). Larry D. Compeau collaborates with scholars based in United States, India and Egypt. Larry D. Compeau's co-authors include Dhruv Grewal, Rajesh Sethi, Carolyn Y. Nicholson, Kent B. Monroe, Anne L. Roggeveen, Michael Lévy, Rajesh Chandrashekaran, Madhubalan Viswanathan, Manoj Hastak and Tom A. Langen and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Larry D. Compeau

16 papers receiving 774 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Larry D. Compeau United States 11 527 330 243 164 118 17 873
Ronald W. Niedrich United States 10 485 0.9× 217 0.7× 232 1.0× 100 0.6× 76 0.6× 13 724
Ryan Hamilton United States 12 778 1.5× 257 0.8× 414 1.7× 139 0.8× 107 0.9× 32 1.2k
Cynthia Huffman United States 7 616 1.2× 219 0.7× 194 0.8× 85 0.5× 77 0.7× 13 963
Devon DelVecchio United States 15 1.0k 1.9× 383 1.2× 395 1.6× 125 0.8× 126 1.1× 26 1.3k
Nada Nasr Bechwati United States 11 624 1.2× 347 1.1× 485 2.0× 96 0.6× 206 1.7× 17 996
Kalpesh Kaushik Desai United States 15 947 1.8× 350 1.1× 498 2.0× 152 0.9× 92 0.8× 32 1.4k
Bruce L. Alford United States 13 863 1.6× 488 1.5× 499 2.1× 135 0.8× 143 1.2× 26 1.2k
Heribert Gierl Germany 13 602 1.1× 143 0.4× 319 1.3× 102 0.6× 73 0.6× 76 808
A. V. Muthukrishnan Hong Kong 14 585 1.1× 186 0.6× 340 1.4× 98 0.6× 88 0.7× 26 988
Sung Youl Jun South Korea 9 1.0k 1.9× 326 1.0× 569 2.3× 175 1.1× 94 0.8× 27 1.4k

Countries citing papers authored by Larry D. Compeau

Since Specialization
Citations

This map shows the geographic impact of Larry D. Compeau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Larry D. Compeau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Larry D. Compeau more than expected).

Fields of papers citing papers by Larry D. Compeau

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Larry D. Compeau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Larry D. Compeau. The network helps show where Larry D. Compeau may publish in the future.

Co-authorship network of co-authors of Larry D. Compeau

This figure shows the co-authorship network connecting the top 25 collaborators of Larry D. Compeau. A scholar is included among the top collaborators of Larry D. Compeau based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Larry D. Compeau. Larry D. Compeau is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
1.
Compeau, Larry D., Kent B. Monroe, Dhruv Grewal, & Kristy E. Reynolds. (2015). Expressing and defining self and relationships through everyday shopping experiences. Journal of Business Research. 69(3). 1035–1042. 22 indexed citations
2.
Grewal, Dhruv, Anne L. Roggeveen, Larry D. Compeau, & Michael Lévy. (2012). Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers. Journal of Retailing. 88(1). 1–6. 71 indexed citations
3.
Grewal, Dhruv, Anne L. Roggeveen, Larry D. Compeau, & Michael Lévy. (2011). Evolving pricing practices: the role of new business models. Journal of Product & Brand Management. 20(7). 510–513. 7 indexed citations
4.
Compeau, Larry D., et al.. (2010). Consumers' Perceptions of Nonprofit Solicitations: Some Preliminary Evidence on Framing and Price Effects. Journal of Nonprofit & Public Sector Marketing. 22(1). 1–13. 5 indexed citations
5.
Grimberg, Stefan, Tom A. Langen, Larry D. Compeau, & Susan E. Powers. (2008). A Theme‐Based Seminar on Environmental Sustainability Improves Participant Satisfaction in an Undergraduate Summer Research Program. Journal of Engineering Education. 97(1). 95–103. 23 indexed citations
6.
Compeau, Larry D., Joan Lindsey‐Mullikin, Dhruv Grewal, & Ross D. Petty. (2004). Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements. Journal of Consumer Affairs. 38(1). 178–187. 16 indexed citations
7.
Compeau, Larry D.. (2003). Book Review: Handbook of Mixed Methods in Social & Behavioral Research. Journal of Marketing Research. 40(2). 244–245. 3 indexed citations
8.
Compeau, Larry D., Dhruv Grewal, & Rajesh Chandrashekaran. (2002). Comparative Price Advertising: Believe It or Not. Journal of Consumer Affairs. 36(2). 284–294. 29 indexed citations
9.
Nicholson, Carolyn Y., Larry D. Compeau, & Rajesh Sethi. (2001). The Role of Interpersonal Liking in Building Trust in Long-Term Channel Relationships. Journal of the Academy of Marketing Science. 29(1). 3–15. 354 indexed citations
10.
Grewal, Dhruv & Larry D. Compeau. (1999). Pricing and Public Policy: A Research Agenda and an Overview of the Special Issue. Journal of Public Policy & Marketing. 18(1). 3–10. 27 indexed citations
11.
Viswanathan, Madhubalan, Larry D. Compeau, & Manoj Hastak. (1999). Proceedings of the Society for Consumer Psychology Winter Conference. 25 indexed citations
12.
Compeau, Larry D., Dhruv Grewal, & Kent B. Monroe. (1998). Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality. Journal of Business Research. 42(3). 295–308. 85 indexed citations
13.
Compeau, Larry D. & Dhruv Grewal. (1998). Comparative Price Advertising: An Integrative Review. Journal of Public Policy & Marketing. 17(2). 257–273. 132 indexed citations
14.
Compeau, Larry D., et al.. (1997). A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade. Journal of Public Policy & Marketing. 16(1). 69–82. 8 indexed citations
15.
Compeau, Larry D.. (1994). Redefining Self: Interpreting the Interpretations of Three Diverse Experiences. ACR North American Advances. 21(1). 115–118. 1 indexed citations
16.
Compeau, Larry D., et al.. (1994). Adjudicating Claims of Deceptive Advertised Reference Prices: The use of Empirical Evidence. Journal of Public Policy & Marketing. 13(2). 312–318. 8 indexed citations
17.
Grewal, Dhruv & Larry D. Compeau. (1992). Comparative Price Advertising: Informative or Deceptive?. Journal of Public Policy & Marketing. 11(1). 52–62. 57 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026