Richard L. Oliver

61.7k total citations · 19 hit papers
102 papers, 43.7k citations indexed

About

Richard L. Oliver is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Richard L. Oliver has authored 102 papers receiving a total of 43.7k indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Organizational Behavior and Human Resource Management, 28 papers in Marketing and 9 papers in Sociology and Political Science. Recurrent topics in Richard L. Oliver's work include Customer Service Quality and Loyalty (27 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Retail Behavior Studies (12 papers). Richard L. Oliver is often cited by papers focused on Customer Service Quality and Loyalty (27 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Retail Behavior Studies (12 papers). Richard L. Oliver collaborates with scholars based in United States, Latvia and France. Richard L. Oliver's co-authors include John E. Swan, Erin Anderson, Robert A. Westbrook, Haim Mano, Wayne S. DeSarbo, William O. Bearden, Roland T. Rust, Terence A. Oliva, Ian C. MacMillan and Bruce Barry and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.

In The Last Decade

Richard L. Oliver

100 papers receiving 37.6k citations

Hit Papers

A Cognitive Model of the Antecedents and Consequences of ... 1977 2026 1993 2009 1980 1980 1999 1999 1993 2.0k 4.0k 6.0k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Richard L. Oliver United States 50 27.8k 23.8k 18.5k 10.4k 4.0k 102 43.7k
Mary Jo Bitner United States 41 20.6k 0.7× 18.6k 0.8× 11.5k 0.6× 6.0k 0.6× 3.3k 0.8× 61 31.4k
David W. Gerbing United States 22 17.6k 0.6× 13.2k 0.6× 15.4k 0.8× 8.4k 0.8× 10.1k 2.5× 42 48.8k
Youjae Yi South Korea 43 19.4k 0.7× 18.2k 0.8× 18.4k 1.0× 9.9k 1.0× 10.0k 2.5× 162 49.5k
Gilbert A. Churchill United States 44 14.7k 0.5× 12.8k 0.5× 9.7k 0.5× 5.6k 0.5× 7.1k 1.8× 90 33.0k
Dhruv Grewal United States 91 18.3k 0.7× 28.9k 1.2× 16.6k 0.9× 8.4k 0.8× 4.6k 1.1× 261 43.9k
Shelby D. Hunt United States 74 22.1k 0.8× 15.7k 0.7× 12.3k 0.7× 10.5k 1.0× 14.8k 3.7× 205 42.7k
J. Joseph Cronin United States 32 18.6k 0.7× 13.9k 0.6× 8.1k 0.4× 5.6k 0.5× 3.1k 0.8× 57 25.1k
Christian Grönroos Finland 57 19.6k 0.7× 17.7k 0.7× 8.8k 0.5× 4.2k 0.4× 6.3k 1.6× 116 28.9k
Joe F. Hair United States 28 9.7k 0.3× 12.1k 0.5× 13.4k 0.7× 9.2k 0.9× 8.8k 2.2× 62 43.9k
Barry J. Babin United States 53 10.0k 0.4× 11.4k 0.5× 8.8k 0.5× 4.3k 0.4× 2.9k 0.7× 133 25.9k

Countries citing papers authored by Richard L. Oliver

Since Specialization
Citations

This map shows the geographic impact of Richard L. Oliver's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard L. Oliver with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard L. Oliver more than expected).

Fields of papers citing papers by Richard L. Oliver

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard L. Oliver. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard L. Oliver. The network helps show where Richard L. Oliver may publish in the future.

Co-authorship network of co-authors of Richard L. Oliver

This figure shows the co-authorship network connecting the top 25 collaborators of Richard L. Oliver. A scholar is included among the top collaborators of Richard L. Oliver based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard L. Oliver. Richard L. Oliver is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Oliver, Richard L. & Arthur P. Brief. (2013). Sales Managers' Goal Commitment Correlates. Journal of Personal Selling and Sales Management. 3 indexed citations
2.
Black, Janice A., et al.. (2011). The Interaction of Leadership Roles and Organizational Learning Environment: A Canonical Correlation Approach. Journal of Leadership Accountability and Ethics. 8(4). 42–55. 3 indexed citations
3.
Oliver, Richard L.. (1999). Whence Consumer Loyalty?. Journal of Marketing. 63(4_suppl1). 33–44. 3334 indexed citations breakdown →
4.
Oliver, Richard L.. (1998). Special Session Summary New Directions in the Study of the Consumer Satisfaction Response: Anticipated Evaluation, Internal Cognitive-Affective Processes, and Trust Influences on Loyalty. ACR North American Advances. 7 indexed citations
5.
Oliver, Richard L.. (1996). Varieties of Value in the Consumption Satisfaction Response. ACR North American Advances. 116 indexed citations
6.
Oliver, Richard L.. (1994). Conceptual Issues in the Structural Analysis of Consumption Emotion, Satisfaction, and Quality: Evidence in a Service Setting. ACR North American Advances. 117 indexed citations
7.
Oliver, Richard L.. (1994). Conceptual issues in the structural analysis of consumption emotion, satisfaction, and quality. Advances in consumer research. 21(1). 16–22. 50 indexed citations
8.
Oliver, Richard L. & Barton A. Weitz. (1991). The effects of risk preference, uncertainty, and incentive compensation on salesperson motivation. Marketing Science Institute eBooks. 16 indexed citations
9.
Swan, John E. & Richard L. Oliver. (1989). Postpurchase communications by consumers. Journal of Retailing. 65(4). 516–534. 384 indexed citations
10.
Oliver, Richard L. & Wayne S. DeSarbo. (1988). Response Determinants in Satisfaction Judgments. SSRN Electronic Journal. 4 indexed citations
11.
Anderson, Erin & Richard L. Oliver. (1987). Perspectives on Behavior-Based versus Outcome-Based Salesforce Control Systems. Journal of Marketing. 51(4). 76–88. 388 indexed citations
12.
Oliver, Richard L.. (1987). An Investigation of the Interrelationship Between Consumer (Dis)Satisfaction and Complaint Reports. ACR North American Advances. 79 indexed citations
13.
DeSarbo, Wayne S., Richard L. Oliver, & Geert De Soete. (1986). A Probabilistic Multidimensional Scaling Vector Model. SSRN Electronic Journal. 1 indexed citations
14.
Ross, Ivan & Richard L. Oliver. (1984). The Accuracy of Unsolicited Consumer Communications As Indicators of QTrueQ Consumer Satisfaction/Dissatisfaction. ACR North American Advances. 2 indexed citations
15.
Oliver, Richard L., et al.. (1984). A Study of Physicians' Perception of Advertising Judged Deceptive By the Fda. ACR North American Advances. 3 indexed citations
16.
Oliver, Richard L. & William O. Bearden. (1983). The Role of Involvement in Satisfaction Processes. ACR North American Advances. 108 indexed citations
17.
Westbrook, Robert A. & Richard L. Oliver. (1981). Developing Better Measures of Consumer Satisfaction: Some Preliminary Results. ACR North American Advances. 235 indexed citations
18.
Oliver, Richard L., et al.. (1981). Effect of Satisfaction and Its Antecedents on Consumer Preference and Intention. ACR North American Advances. 158 indexed citations
19.
Oliver, Richard L.. (1980). Predicting Sales Promotion Effects: Assimilation, Attribution, Or Risk Reduction?. ACR North American Advances. 2 indexed citations
20.
Oliver, Richard L. & Philip K. Berger. (1978). Testing Competing Models of Consumer Decision Making in the Preventive Health Care Marketplace. ACR North American Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026