Roland T. Rust
Impact in
- Marketing top 0.01%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Service and Product Innovation
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- Customer Service Quality and Loyalty
Papers in
- Marketing 74
- Consumer Market Behavior and Pricing 34
- Consumer Retail Behavior Studies 27
- Consumer Behavior in Brand Consumption and Identification 20
- Service and Product Innovation 10
- Customer churn and segmentation 8
-
- Customer Service Quality and Loyalty 43
- Co-authors
- Ming‐Hui HuangAnthony J. ZahorikKatherine N. LemonValarie A. ZeithamlTimothy L. KeininghamChristine MoormanBruce CooilClaes Fornell
- Journals
- Journal of Marketing Research (24 papers)Journal of Marketing (17 papers)Journal of Service Research (12 papers)Marketing Science (10 papers)Journal of Advertising (10 papers)
- Partner nations
- United StatesTaiwanNew Zealand
In The Last Decade
Roland T. Rust
158 papers receiving 20.7k citations
Hit Papers
Peers
Comparison fields: 5 of 168
- Marketing 12.5k
- Organizational Behavior and Human Resource Management 10.5k
- Information Systems and Management 3.6k
- Strategy and Management 4.1k
- Management Information Systems 2.3k
Countries citing papers authored by Roland T. Rust
This map shows the geographic impact of Roland T. Rust's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roland T. Rust with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roland T. Rust more than expected).
Fields of papers citing papers by Roland T. Rust
This network shows the impact of papers produced by Roland T. Rust. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roland T. Rust. The network helps show where Roland T. Rust may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Roland T. Rust, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The Caring Machine: Feeling AI for Customer Care Hit paper breakdown → | 2023 | 104 |
| 2 | 2021 | 95 | |
| 3 | 2021 | 4 | |
| 4 | A strategic framework for artificial intelligence in marketing Hit paper breakdown → | 2020 | 678 |
| 5 | 2019 | 179 | |
| 6 | 2019 | 31 | |
| 7 | 2017 | 159 | |
| 8 | Don’t Do It Right, Do It Fast?Speed and Quality of Innovation as an Emergent Process | 2016 | 1 |
| 9 | Rethinking marketing | 2010 | 9 |
| 10 | 2008 | 90 | |
| 11 | HBR CASE COMMENTARY | 2002 | 2 |
| 12 | Driving customer equity : linking customer lifetime value to strategic marketing decisions | 2001 | 52 |
| 13 | Getting returns from service quality : is the conventional wisdom wrong? | 2000 | 3 |
| 14 | Rejoinder - Indirect Financial Benefits from Service Quality | 1996 | 12 |
| 15 | tracking the Age Wave: Parsimonious Estimation in Cohort Analysis | 1995 | 3 |
| 16 | Return on quality (ROQ) : making service quality financially accountable : technical wooking paper | 1994 | 3 |
| 17 | 1993 | 0 | |
| 18 | 1988 | 14 | |
| 19 | EEG response to advertisements in print and broadcast media | 1985 | 1 |
| 20 | A model for the selection of television advertising schedules | 1979 | 6 |
About Roland T. Rust
Roland T. Rust is a scholar working on Marketing, Organizational Behavior and Human Resource Management, General Decision Sciences, Strategy and Management and Management Science and Operations Research, having authored 164 papers that have together received 23.4k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (43 papers), Consumer Market Behavior and Pricing (34 papers), Consumer Retail Behavior Studies (27 papers), Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (19 papers), Service and Product Innovation (10 papers), Economic and Environmental Valuation (9 papers) and Customer churn and segmentation (8 papers). The work is most often cited by research in Marketing (12.5k citations), Organizational Behavior and Human Resource Management (10.5k citations), Information Systems and Management (3.6k citations), Strategy and Management (4.1k citations) and Management Information Systems (2.3k citations). Roland T. Rust has collaborated with scholars based in United States, Taiwan and New Zealand. Frequent co-authors include Ming‐Hui Huang, Anthony J. Zahorik, Katherine N. Lemon, Valarie A. Zeithaml, Timothy L. Keiningham, Christine Moorman, Bruce Cooil, Claes Fornell, Richard L. Oliver and Eugene W. Anderson. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Service Research, Marketing Science and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.