Shuili Du

5.1k total citations · 3 hit papers
23 papers, 3.6k citations indexed

About

Shuili Du is a scholar working on Strategy and Management, Marketing and Information Systems and Management. According to data from OpenAlex, Shuili Du has authored 23 papers receiving a total of 3.6k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Strategy and Management, 11 papers in Marketing and 6 papers in Information Systems and Management. Recurrent topics in Shuili Du's work include Corporate Social Responsibility Reporting (10 papers), Environmental Sustainability in Business (10 papers) and Ethics in Business and Education (6 papers). Shuili Du is often cited by papers focused on Corporate Social Responsibility Reporting (10 papers), Environmental Sustainability in Business (10 papers) and Ethics in Business and Education (6 papers). Shuili Du collaborates with scholars based in United States, Germany and France. Shuili Du's co-authors include Sankar Sen, CB Bhattacharya, Edward T. Vieira, Chunyan Xie, Xueming Luo, Göksel Yalcinkaya, Ludwig Bstieler, Valérie Swaen, Daniel Korschun and Adam Lindgreen and has published in prestigious journals such as Management Science, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Shuili Du

22 papers receiving 3.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

2010 1.7k citations Shuili Du, CB Bhattacharya et al. International Journal of Management Reviews profile →
Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil Companies

2012 441 citations Shuili Du, Edward T. Vieira Journal of Business Ethics profile →
Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities

2020 253 citations Shuili Du et al. Journal of Business Research profile →

Peers

Shuili Du

MARKE

SPS

OBHRM

COMMU

Andrea Pérez Spain

Minette E. Drumwright United States

Peter Seele Switzerland

Mette Morsing Denmark

Dionysis Skarmeas Greece

Niraj Dawar Canada

Hongwei He United Kingdom

Joëlle Vanhamme France

Audhesh K. Paswan United States

Chenting Su Hong Kong

Andrea Pérez Spain

Shuili Du

2.0k ×0.8

1.9k ×1.1

MARKE

955 ×1.2

SPS

1.1k ×1.8

OBHRM

178 ×0.4

COMMU

Citations per year, relative to Shuili Du Shuili Du (= 1×) peers Andrea Pérez

Countries citing papers authored by Shuili Du

Since Specialization

Citations

This map shows the geographic impact of Shuili Du's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shuili Du with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shuili Du more than expected).

Fields of papers citing papers by Shuili Du

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shuili Du. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shuili Du. The network helps show where Shuili Du may publish in the future.

Co-authorship network of co-authors of Shuili Du

This figure shows the co-authorship network connecting the top 25 collaborators of Shuili Du. A scholar is included among the top collaborators of Shuili Du based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shuili Du. Shuili Du is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Cui, Annie Peng, Christopher A. Nelson, Xinchun Wang, & Shuili Du. (2025). The Effects of Renqing Repair on Trust Recovery: A Cross-Cultural Study. Journal of International Marketing. 33(3-4). 1–20.

Cui, Annie Peng, et al.. (2024). Brand activism in a polarizing world: the roles of cause controversy and consumption goal. Journal of Product & Brand Management. 33(8). 1000–1012. 3 indexed citations

Satornino, Cinthia B., Shuili Du, & Dhruv Grewal. (2023). Using artificial intelligence to advance sustainable development in industrial markets: A complex adaptive systems perspective. Industrial Marketing Management. 116. 145–157. 27 indexed citations

Du, Shuili & Sankar Sen. (2023). AI Through a CSR Lens: Consumer Issues and Public Policy. Journal of Public Policy & Marketing. 42(4). 351–353. 12 indexed citations

Bai, John, Shuili Du, Wang Jin, & Chi Wan. (2022). Is social capital associated with individual social responsibility? The case of social distancing during the Covid-19 pandemic. Empirical Economics. 64(4). 1861–1896. 5 indexed citations

Janssen, Catherine, Valérie Swaen, & Shuili Du. (2022). Is a specific claim always better? The double-edged effects of claim specificity in green advertising. Journal of Business Research. 151. 435–447. 17 indexed citations

Du, Shuili, Ludwig Bstieler, & Göksel Yalcinkaya. (2021). Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications. Journal of Business Research. 138. 117–129. 55 indexed citations

Du, Shuili, Jos Bartels, Machiel J. Reinders, & Sankar Sen. (2017). Organic consumption behavior: A social identification perspective. Food Quality and Preference. 62. 190–198. 50 indexed citations

Du, Shuili, Göksel Yalcinkaya, & Ludwig Bstieler. (2016). Sustainability, Social Media Driven Open Innovation, and New Product Development Performance*. Journal of Product Innovation Management. 33(S1). 55–71. 139 indexed citations

10.

Du, Shuili, CB Bhattacharya, & Sankar Sen. (2014). Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes. Journal of Business Ethics. 131(2). 319–335. 141 indexed citations

11.

Carroll, Archie B., Kareem M. Shabana, John Peloza, et al.. (2012). Sustainability Matters: Why and How Corporate Boards Should Become Involved. SSRN Electronic Journal. 5 indexed citations

12.

Du, Shuili & Edward T. Vieira. (2012). Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil Companies. Journal of Business Ethics. 110(4). 413–427. 441 indexed citations breakdown →

13.

Korschun, Daniel & Shuili Du. (2012). How virtual corporate social responsibility dialogs generate value: A framework and propositions. Journal of Business Research. 66(9). 1494–1504. 101 indexed citations

14.

Du, Shuili, Valérie Swaen, Adam Lindgreen, & Sankar Sen. (2012). The Roles of Leadership Styles in Corporate Social Responsibility. Journal of Business Ethics. 114(1). 155–169. 200 indexed citations

15.

Du, Shuili, CB Bhattacharya, & Sankar Sen. (2011). Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier. Management Science. 57(9). 1528–1545. 33 indexed citations

16.

Du, Shuili, CB Bhattacharya, & Sankar Sen. (2010). Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. International Journal of Management Reviews. 12(1). 8–19. 1745 indexed citations breakdown →

17.

Du, Shuili, Sankar Sen, & CB Bhattacharya. (2008). Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families. SSRN Electronic Journal. 1 indexed citations

18.

Du, Shuili, Sankar Sen, & CB Bhattacharya. (2008). Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families. Journal of Consumer Research. 35(3). 483–494. 48 indexed citations

19.

Du, Shuili, CB Bhattacharya, & Sankar Sen. (2007). Reaping relational rewards from corporate social responsibility: The role of competitive positioning. International Journal of Research in Marketing. 24(3). 224–241. 86 indexed citations

20.

Bhattacharya, CB, Shuili Du, & Sankar Sen. (2005). Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing. SSRN Electronic Journal. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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