Kent Grayson

6.2k total citations · 2 hit papers
35 papers, 4.3k citations indexed

About

Kent Grayson is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kent Grayson has authored 35 papers receiving a total of 4.3k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 12 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kent Grayson's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (7 papers) and Psychology of Social Influence (5 papers). Kent Grayson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (7 papers) and Psychology of Social Influence (5 papers). Kent Grayson collaborates with scholars based in United States, Canada and United Kingdom. Kent Grayson's co-authors include D. S. Johnson, Radan Martinec, Tim Ambler, Ashlee Humphreys, Amy L. Ostrom, Dawn Iacobucci, David Shulman, John Deighton, Mathew S. Isaac and Anne T. Coughlan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Kent Grayson

34 papers receiving 3.8k citations

Hit Papers

Cognitive and affective trust in service relationships 2003 2026 2010 2018 2003 2004 250 500 750 1000

Peers

Kent Grayson
Comparison fields: 5 of 116
  • Marketing 2.1k
  • Organizational Behavior and Human Resource Management 1.9k
  • Sociology and Political Science 1.8k
  • Strategy and Management 775
  • Information Systems and Management 608
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Citations per field, relative to Kent Grayson
Kent Grayson · 1×
Citations per year, relative to Kent Grayson
Kent Grayson · 1×

Countries citing papers authored by Kent Grayson

Since Specialization
Citations

This map shows the geographic impact of Kent Grayson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kent Grayson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kent Grayson more than expected).

Fields of papers citing papers by Kent Grayson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kent Grayson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kent Grayson. The network helps show where Kent Grayson may publish in the future.

Co-authorship network of co-authors of Kent Grayson

This figure shows the co-authorship network connecting the top 25 collaborators of Kent Grayson. A scholar is included among the top collaborators of Kent Grayson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kent Grayson. Kent Grayson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 1
2 8
3 16
4
Advancing the Production/Consumption Dialectic in Consumer Culture Theory
1
5
Persuasion Knowledge and Moral Judgment
0
6 179
7
Cct Research: Methodological Mythologies and Future Challenges
1
8
Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings breakdown →
828
9
Cognitive and affective trust in service relationships breakdown →
1012
10
Special Session Summary Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings
1
11 65
12 208
13
Special Session Summary When Consumers Collide: Consumer-Consumer Relationships in Commercial Environments
4
14
Special Session Summary Symbols of Our Time: Current Research on Products As Symbols
1
15 432
16
Commercial Activity at Home: Managing the Private Servicescape
4
17 47
18
Special Session Summary Narrative Theory and Consumer Research: Theoretical and Methodological Perspectives
9
19
Interpersonal and Hedonic Aspects of Service Encounters
3
20
Customer Satisfaction Fables
8

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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