Sarang Sunder

695 total citations
13 papers, 465 citations indexed

About

Sarang Sunder is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sarang Sunder has authored 13 papers receiving a total of 465 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sarang Sunder's work include Customer Service Quality and Loyalty (4 papers), Consumer Retail Behavior Studies (4 papers) and Consumer Market Behavior and Pricing (4 papers). Sarang Sunder is often cited by papers focused on Customer Service Quality and Loyalty (4 papers), Consumer Retail Behavior Studies (4 papers) and Consumer Market Behavior and Pricing (4 papers). Sarang Sunder collaborates with scholars based in United States, South Korea and Australia. Sarang Sunder's co-authors include V. Kumar, Robert P. Leone, Eric Yorkston, Todd J. Maurer, Beth L. Fossen, Kay Peters, Dhruv Grewal, Venkatesh Shankar, B. Ramaseshan and V. Kumar and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Sarang Sunder

12 papers receiving 430 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Sarang Sunder United States 10 212 176 168 70 70 13 465
Aneela Malik Saudi Arabia 10 235 1.1× 197 1.1× 102 0.6× 61 0.9× 139 2.0× 10 456
Fadi Abdel Muniem Abdel Fattah Oman 14 149 0.7× 182 1.0× 110 0.7× 77 1.1× 120 1.7× 28 472
Edward L. Nowlin United States 14 114 0.5× 200 1.1× 207 1.2× 124 1.8× 103 1.5× 23 516
Margy P. Conchar United States 4 208 1.0× 161 0.9× 111 0.7× 95 1.4× 90 1.3× 5 451
Şebnem Burnaz Türkiye 12 217 1.0× 167 0.9× 102 0.6× 57 0.8× 126 1.8× 27 478
Brian R. Murtha United States 10 160 0.8× 137 0.8× 249 1.5× 168 2.4× 41 0.6× 13 519
Datis Khajeheian Iran 16 193 0.9× 352 2.0× 118 0.7× 95 1.4× 129 1.8× 42 605
Benjamin Lawrence United States 13 228 1.1× 218 1.2× 126 0.8× 214 3.1× 50 0.7× 28 536
Rahul Pratap Singh Kaurav India 11 139 0.7× 198 1.1× 148 0.9× 37 0.5× 93 1.3× 50 476
Humphrey Bourne United Kingdom 9 135 0.6× 197 1.1× 210 1.3× 129 1.8× 107 1.5× 12 512

Countries citing papers authored by Sarang Sunder

Since Specialization
Citations

This map shows the geographic impact of Sarang Sunder's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sarang Sunder with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sarang Sunder more than expected).

Fields of papers citing papers by Sarang Sunder

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sarang Sunder. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sarang Sunder. The network helps show where Sarang Sunder may publish in the future.

Co-authorship network of co-authors of Sarang Sunder

This figure shows the co-authorship network connecting the top 25 collaborators of Sarang Sunder. A scholar is included among the top collaborators of Sarang Sunder based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sarang Sunder. Sarang Sunder is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

13 of 13 papers shown
1.
Sunder, Sarang, et al.. (2025). In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings. Journal of Consumer Research. 52(3). 502–525.
2.
Sunder, Sarang & Sriram Thirumalai. (2023). Hospital Portfolio Strategy and Patient Choice. Journal of Marketing. 88(1). 53–76. 6 indexed citations
3.
Sunder, Sarang, et al.. (2022). Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis. Journal of Marketing. 87(3). 337–358. 10 indexed citations
4.
Shankar, Venkatesh, et al.. (2021). Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. International Journal of Research in Marketing. 39(2). 541–565. 91 indexed citations
5.
Sunder, Sarang, et al.. (2020). Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending. Marketing Science. 39(1). 117–133. 19 indexed citations
6.
Sunder, Sarang, et al.. (2019). What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions. Journal of Marketing. 83(6). 93–112. 71 indexed citations
7.
Sunder, Sarang, et al.. (2016). Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior. Journal of Marketing Research. 54(3). 381–397. 72 indexed citations
8.
Sunder, Sarang, V. Kumar, & Yi Zhao. (2016). Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry. Journal of Marketing Research. 53(6). 901–921. 19 indexed citations
9.
Sunder, Sarang, et al.. (2015). Who’s your most valuable salesperson?. Harvard business review. 93(4). 17. 6 indexed citations
10.
Kumar, V., et al.. (2014). Leveraging Distribution to Maximize Firm Performance in Emerging Markets. Journal of Retailing. 91(4). 627–643. 56 indexed citations
11.
Kumar, V., Sarang Sunder, & Robert P. Leone. (2013). Measuring and Managing a Salesperson's Future Value to the Firm. Journal of Marketing Research. 50(5). 591–608. 12 indexed citations
12.
Kumar, V., Sarang Sunder, & Robert P. Leone. (2013). Measuring and Managing a Salesperson's Future Value to the Firm. Journal of Marketing Research. 51(5). 591–608. 62 indexed citations
13.
Kumar, V., Sarang Sunder, & B. Ramaseshan. (2011). Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework. Journal of International Marketing. 19(1). 23–39. 41 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Aneela Malik Breakdown of academic impact, for papers by Fadi Abdel Muniem Abdel Fattah Breakdown of academic impact, for papers by Edward L. Nowlin Breakdown of academic impact, for papers by Margy P. Conchar Breakdown of academic impact, for papers by Şebnem Burnaz Breakdown of academic impact, for papers by Brian R. Murtha Breakdown of academic impact, for papers by Datis Khajeheian Breakdown of academic impact, for papers by Benjamin Lawrence Breakdown of academic impact, for papers by Rahul Pratap Singh Kaurav Breakdown of academic impact, for papers by Humphrey Bourne
Rankless by CCL
2026