Siew Meng Leong
- Marketing top 0.5%
- Sociology and Political Science top 2%
- Organizational Behavior and Human Resource Management top 1%
- Strategy and Management top 2%
- Social Psychology top 5%
- Co-authors
- Swee Hoon AngJoseph A. CoteChin Tiong TanPhilip KotlerYih Hwai LeeKwon JungSoo Jiuan TanChanthika Pornpitakpan
- Topics
- Consumer Behavior in Brand Consumption and Identification (24 papers)Customer Service Quality and Loyalty (11 papers)Digital Marketing and Social Media (6 papers)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- SingaporeUnited StatesAustralia
In The Last Decade
Siew Meng Leong
61 papers receiving 2.0k citations
Peers
Comparison fields: 5 of 121
- Marketing 1.3k
- Sociology and Political Science 799
- Organizational Behavior and Human Resource Management 593
- Strategy and Management 430
- Social Psychology 376
Countries citing papers authored by Siew Meng Leong
This map shows the geographic impact of Siew Meng Leong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Siew Meng Leong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Siew Meng Leong more than expected).
Fields of papers citing papers by Siew Meng Leong
This network shows the impact of papers produced by Siew Meng Leong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Siew Meng Leong. The network helps show where Siew Meng Leong may publish in the future.
Co-authorship network of co-authors of Siew Meng Leong
This figure shows the co-authorship network connecting the top 25 collaborators of Siew Meng Leong. A scholar is included among the top collaborators of Siew Meng Leong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Siew Meng Leong. Siew Meng Leong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 3 | |
| 3 | 15 | |
| 4 | 8 | |
| 5 | 3 | |
| 6 | 86 | |
| 7 | 21 | |
| 8 | 26 | |
| 9 | Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength | 3 |
| 10 | Marketing in the new Asia | 1 |
| 11 | When Silence Is Golden: Effects of Silence on Consumer Ad Response | 4 |
| 12 | 21 | |
| 13 | Marketing Insights for the Asia Pacific | 3 |
| 14 | 3 | |
| 15 | 34 | |
| 16 | Using Drama to Persuade: the Effects of Involvement and Ad Form on Persuasion | 2 |
| 17 | the Visible Hand in Marriage: an Exploratory Assessment of the Marriage Promotion Campaign in Singapore | 0 |
| 18 | The Antecedents of Cognitive Age | 42 |
| 19 | 43 | |
| 20 | Consumer Risk Reduction Methods: A Study of Two Products | 1 |
About Siew Meng Leong
Siew Meng Leong is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and General Decision Sciences, having authored 64 papers that have together received 2.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (24 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (6 papers). The work is most often cited by research in Marketing (1.3k citations), Tourism, Leisure and Hospitality Management (93 citations) and Organizational Behavior and Human Resource Management (593 citations). Siew Meng Leong has collaborated with scholars based in Singapore, United States and Australia. Frequent co-authors include Swee Hoon Ang, Joseph A. Cote, Chin Tiong Tan, Philip Kotler, Yih Hwai Lee, Kwon Jung, Soo Jiuan Tan, Chanthika Pornpitakpan, Ah Keng Kau and Pamela W. Henderson. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.