Siew Meng Leong

55 papers and 1.9k indexed citations i.

About

Siew Meng Leong is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Siew Meng Leong has authored 55 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 14 papers in Sociology and Political Science and 14 papers in Social Psychology. Recurrent topics in Siew Meng Leong’s work include Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (6 papers). Siew Meng Leong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (6 papers). Siew Meng Leong collaborates with scholars based in Singapore, United States and Australia. Siew Meng Leong's co-authors include Swee Hoon Ang, Joseph A. Cote, Yih Hwai Lee, Deborah Roedder John, Paul Busch, Chanthika Pornpitakpan, Soo Jiuan Tan, Kwon Jung, Ah Keng Kau and Chin Tiong Tan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Co-authorship network of co-authors of Siew Meng Leong i

Fields of papers citing papers by Siew Meng Leong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Siew Meng Leong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Siew Meng Leong. The network helps show where Siew Meng Leong may publish in the future.

Countries citing papers authored by Siew Meng Leong

Since Specialization
Citations

This map shows the geographic impact of Siew Meng Leong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Siew Meng Leong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Siew Meng Leong more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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