Robert B. Woodruff

10.3k citations
31 papers · 7.3k indexed · 5 hit papers · h-index 17
Topics
Customer Service Quality and Loyalty (14 papers)Consumer Behavior in Brand Consumption and Identification (9 papers)Cognitive and psychological constructs research (6 papers)
Partner nations
United StatesLatvia

In The Last Decade

Robert B. Woodruff

30 papers receiving 6.2k citations

Hit Papers

Customer value: The next source for competitive advantage19832026199720111997198719832002199610002.0k3.0k

Peers

Robert B. Woodruff
Comparison fields: 5 of 132
  • Organizational Behavior and Human Resource Management 4.8k
  • Marketing 4.4k
  • Sociology and Political Science 2.1k
  • Information Systems and Management 1.3k
  • Strategy and Management 1.2k
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Citations per field
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Countries citing papers authored by Robert B. Woodruff

Since Specialization
Citations

This map shows the geographic impact of Robert B. Woodruff's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert B. Woodruff with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert B. Woodruff more than expected).

Fields of papers citing papers by Robert B. Woodruff

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert B. Woodruff. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert B. Woodruff. The network helps show where Robert B. Woodruff may publish in the future.

Co-authorship network of co-authors of Robert B. Woodruff

This figure shows the co-authorship network connecting the top 25 collaborators of Robert B. Woodruff. A scholar is included among the top collaborators of Robert B. Woodruff based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert B. Woodruff. Robert B. Woodruff is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 70
2
A Conceptual Look at the Influence of Relationship Structure on the Disconfirmation Process in a Business-to-Business Context
6
3 2
4 101
5 11
6
Customer value: The next source for competitive advantagebreakdown →
3129
7 287
8
Know Your Customer: New Approaches to Understanding Customer Value and Satisfactionbreakdown →
561
9 300
10 54
11 330
12
Expectations and Norms in Models of Consumer Satisfactionbreakdown →
723
13
Market opportunity analysis for short-range public transportation planning: Method and demonstration
1
14 15
15
URBAN PUBLIC TRANSPORTATION GOAL DETERMINATION: A RESEARCH APPROACH
0
16 7
17 24
18 3
19 50
20
An experimental study of brand information processing by consumer decision-makers
2

About Robert B. Woodruff

Robert B. Woodruff is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Management of Technology and Innovation, having authored 31 papers that have together received 7.3k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Cognitive and psychological constructs research (6 papers). The work is most often cited by research in Marketing (4.4k citations), Organizational Behavior and Human Resource Management (4.8k citations) and Information Systems and Management (1.3k citations). Robert B. Woodruff has collaborated with scholars based in United States and Latvia. Frequent co-authors include Roger L. Jenkins, Ernest R. Cadotte, Sarah Fisher Gardial, Daniel J. Flint, David W. Schumann, Mary Jane Burns, David W. Cravens, Jeffrey W. Overby, Gerald E. Hills and John T. Mentzer. Their work appears in journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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