Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
- Authors
- Robert B. Woodruff
- Journal
- Medical Entomology and Zoology
In The Last Decade
doi.org/w53211590 →Countries where authors are citing Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
This map shows the geographic impact of Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction more than expected).
Fields of papers citing Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
This network shows the impact of Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction.
About Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
This paper, published in 1996, received 561 indexed citations . Written by Robert B. Woodruff. It is primarily cited by scholars working on Organizational Behavior and Human Resource Management (367 citations), Marketing (346 citations) and Sociology and Political Science (126 citations). Published in Medical Entomology and Zoology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/w53211590.