Customer value: The next source for competitive advantage
- Authors
- Robert B. Woodruff
In The Last Decade
doi.org/10.1007/bf02894350 →Countries where authors are citing Customer value: The next source for competitive advantage
This map shows the geographic impact of Customer value: The next source for competitive advantage. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Customer value: The next source for competitive advantage with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Customer value: The next source for competitive advantage more than expected).
Fields of papers citing Customer value: The next source for competitive advantage
This network shows the impact of Customer value: The next source for competitive advantage. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Customer value: The next source for competitive advantage.
About Customer value: The next source for competitive advantage
This paper, published in 1997, received 3.1k indexed citations . Written by Robert B. Woodruff covering the research area of Management of Technology and Innovation, Organizational Behavior and Human Resource Management and Marketing. It is primarily cited by scholars working on Organizational Behavior and Human Resource Management (2.0k citations), Marketing (2.0k citations) and Sociology and Political Science (965 citations). Published in Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/10.1007/bf02894350.