David W. Schumann
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
- Marketing 21
- Consumer Behavior in Brand Consumption and Identification 16
- Consumer Market Behavior and Pricing 4
-
- Behavioral Health and Interventions 3
- Co-authors
- Richard E. PettyJohn T. CacioppoAlan StrathmanEun‐Ju LeeSarah Fisher GardialSabrina NeeleyEunju LeeMary Jane Burns
- Journals
- The Journal of Marketing Theory and Practice (5 papers)Journal of Consumer Research (4 papers)Journal of Consumer Psychology (3 papers)Journal of Advertising (3 papers)Journal of Personality and Social Psychology (2 papers)
- Partner nations
- United StatesSouth KoreaGermany
In The Last Decade
David W. Schumann
44 papers receiving 4.6k citations
Hit Papers
Peers
Comparison fields: 5 of 129
- Marketing 3.3k
- Information Systems and Management 748
- Organizational Behavior and Human Resource Management 1.0k
- Applied Psychology 503
- General Decision Sciences 135
Countries citing papers authored by David W. Schumann
This map shows the geographic impact of David W. Schumann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David W. Schumann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David W. Schumann more than expected).
Fields of papers citing papers by David W. Schumann
This network shows the impact of papers produced by David W. Schumann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David W. Schumann. The network helps show where David W. Schumann may publish in the future.
Co-authors
The 25 scholars most cited alongside David W. Schumann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 2 | |
| 2 | One Instructor at a Time: Measuring the Impact of Instruction Consultation Services | 2015 | 0 |
| 3 | 2014 | 10 | |
| 4 | 2014 | 0 | |
| 5 | 2013 | 18 | |
| 6 | 2009 | 17 | |
| 7 | Internet Advertising: Theory and Research | 2007 | 46 |
| 8 | 2002 | 83 | |
| 9 | the Influence of Consumer=S Price Expectations on Value Perception and Purchase Intention | 2001 | 8 |
| 10 | 2001 | 38 | |
| 11 | Perceived Social Approval as a Comparison Standard in Product Evaluation and Determination of Satisfaction | 2000 | 7 |
| 12 | 1994 | 300 | |
| 13 | 1993 | 14 | |
| 14 | 1991 | 77 | |
| 15 | In Search of the Elusive Consumer Inference | 1990 | 2 |
| 16 | 1990 | 25 | |
| 17 | The Repetition/Variation Hypotheses Conceptual and Methological Issues | 1989 | 4 |
| 18 | Testing the Selection Processing Model: the Influence of Program Related Needs | 1989 | 2 |
| 19 | Celebrity Endorsements-Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests | 1988 | 65 |
| 20 | When Does Television Programming Affect Consumer Attitudes Towards an Advertised Product?: Explaining Context Effects Using the Elaboration Likelihood Model | 1986 | 4 |
About David W. Schumann
David W. Schumann is a scholar working on Marketing, Applied Psychology, Organizational Behavior and Human Resource Management, Information Systems and Management and Management of Technology and Innovation, having authored 46 papers that have together received 5.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (14 papers), Media, Gender, and Advertising (4 papers), Media Influence and Health (4 papers), Consumer Market Behavior and Pricing (4 papers), Technology Adoption and User Behaviour (4 papers), Customer Service Quality and Loyalty (4 papers) and Behavioral Health and Interventions (3 papers). The work is most often cited by research in Marketing (3.3k citations), Information Systems and Management (748 citations), Organizational Behavior and Human Resource Management (1.0k citations), Applied Psychology (503 citations) and General Decision Sciences (135 citations). David W. Schumann has collaborated with scholars based in United States, South Korea and Germany. Frequent co-authors include Richard E. Petty, John T. Cacioppo, Alan Strathman, Eun‐Ju Lee, Sarah Fisher Gardial, Sabrina Neeley, Eunju Lee, Mary Jane Burns, Robert B. Woodruff and Kyoung‐Nan Kwon. Their work appears in journals such as The Journal of Marketing Theory and Practice, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Advertising and Journal of Personality and Social Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.