Mark A. Moon

1.0k total citations
18 papers, 684 citations indexed

About

Mark A. Moon is a scholar working on Management Information Systems, Management Science and Operations Research and Marketing. According to data from OpenAlex, Mark A. Moon has authored 18 papers receiving a total of 684 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Management Information Systems, 7 papers in Management Science and Operations Research and 5 papers in Marketing. Recurrent topics in Mark A. Moon's work include Forecasting Techniques and Applications (7 papers), Big Data and Business Intelligence (5 papers) and Management and Marketing Education (4 papers). Mark A. Moon is often cited by papers focused on Forecasting Techniques and Applications (7 papers), Big Data and Business Intelligence (5 papers) and Management and Marketing Education (4 papers). Mark A. Moon collaborates with scholars based in United States, Kuwait and China. Mark A. Moon's co-authors include John T. Mentzer, Gary Armstrong, Theodore P. Stank, Alexander E. Ellinger, Daniel J. Flint, Terry L. Esper, Carlo D. Smith, Susan Forquer Gupta, Leff Bonney and Michael Scott Garver and has published in prestigious journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management and International Journal of Forecasting.

In The Last Decade

Mark A. Moon

18 papers receiving 608 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mark A. Moon United States	11	310	253	196	179	142	18	684
Frank W. Dewhurst United Kingdom	14	442 1.4×	536 2.1×	144 0.7×	129 0.7×	57 0.4×	21	849
Neng‐Pai Lin Taiwan	9	141 0.5×	156 0.6×	97 0.5×	119 0.7×	112 0.8×	13	561
Robert H. Lowson United Kingdom	13	493 1.6×	538 2.1×	77 0.4×	81 0.5×	190 1.3×	21	889
Eberhard E. Scheuing United States	12	155 0.5×	254 1.0×	209 1.1×	69 0.4×	303 2.1×	26	631
Charles R. O’Neal United States	10	515 1.7×	569 2.2×	469 2.4×	90 0.5×	227 1.6×	14	1.1k
Winter Nie United States	11	450 1.5×	388 1.5×	329 1.7×	53 0.3×	272 1.9×	20	904
John Mello United States	12	374 1.2×	359 1.4×	76 0.4×	63 0.4×	86 0.6×	19	623
Robert Landeros United States	10	456 1.5×	448 1.8×	155 0.8×	70 0.4×	93 0.7×	12	693

Countries citing papers authored by Mark A. Moon

Since Specialization

Citations

This map shows the geographic impact of Mark A. Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark A. Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark A. Moon more than expected).

Fields of papers citing papers by Mark A. Moon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark A. Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark A. Moon. The network helps show where Mark A. Moon may publish in the future.

Co-authorship network of co-authors of Mark A. Moon

This figure shows the co-authorship network connecting the top 25 collaborators of Mark A. Moon. A scholar is included among the top collaborators of Mark A. Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark A. Moon. Mark A. Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

Moon, Mark A.. (2018). Demand and Supply Integration. 6 indexed citations

Babai, M. Zied & Mark A. Moon. (2011). Demand Forecasting and Planning in the Supply Chain. Supply Chain Forum an International Journal. 12(4). 2–3. 1 indexed citations

Moon, Mark A., et al.. (2010). Motivating the industrial sales force in the sales forecasting process. Industrial Marketing Management. 40(1). 128–138. 13 indexed citations

Esper, Terry L., Alexander E. Ellinger, Theodore P. Stank, Daniel J. Flint, & Mark A. Moon. (2009). Demand and supply integration: a conceptual framework of value creation through knowledge management. Journal of the Academy of Marketing Science. 38(1). 5–18. 239 indexed citations

Moon, Mark A. & Leff Bonney. (2007). An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective. The Journal of Marketing Theory and Practice. 15(4). 335–347. 31 indexed citations

Mentzer, John T. & Mark A. Moon. (2005). Sales Forecasting Management: A Demand Management Approach. 76 indexed citations

Fildes, Robert, Stuart Bretschneider, Fred Collopy, et al.. (2003). Researching Sales Forecasting Practice. International Journal of Forecasting. 19(1). 27–42. 9 indexed citations

Moon, Mark A., John T. Mentzer, & Carlo D. Smith. (2003). Conducting a sales forecasting audit. International Journal of Forecasting. 19(1). 5–25. 66 indexed citations

Moon, Mark A., et al.. (2000). Customer Demand Planning at Lucent Technologies. Industrial Marketing Management. 29(1). 19–26. 26 indexed citations

10.

Moon, Mark A. & John T. Mentzer. (1999). Improving Salesforce Forecasting. 18(2). 7–2. 9 indexed citations

11.

Moon, Mark A.. (1999). MBA Marketing Education in the 21^stCentury: The Challenges from Technology. Marketing Education Review. 9(2). 1–5. 13 indexed citations

12.

Moon, Mark A., John T. Mentzer, Carlo D. Smith, & Michael Scott Garver. (1998). Seven keys to better forecasting. Business Horizons. 41(5). 44–52. 22 indexed citations

13.

Moon, Mark A., et al.. (1998). Application of Petrophysically Derived "Flow Facies" forReservoir Characterization and Simulation: Wara Reservoir, Greater BurganField. Proceedings of SPE Annual Technical Conference and Exhibition. 6 indexed citations

14.

Moon, Mark A., et al.. (1998). A Customer Value-Based Approach to MBA Marketing Education. Journal of Marketing Education. 20(1). 53–62. 11 indexed citations

15.

Mentzer, John T., Mark A. Moon, John L Kent, & Carlo D. Smith. (1997). The Need for a Forecasting Champion. 16(3). 3. 9 indexed citations

16.

Moon, Mark A. & Susan Forquer Gupta. (1997). Examining the Formation of Selling Centers: A Conceptual Framework. Journal of Personal Selling and Sales Management. 17(2). 31–42. 38 indexed citations

17.

Pederson, John M., et al.. (1997). Data Validation: Key to Development of an Integrated Reservoir Model for the Wara Formation, Greater Burgan Field. 7 indexed citations

18.

Moon, Mark A. & Gary Armstrong. (1994). Selling Teams: A Conceptual Framework and Research Agenda. Journal of Personal Selling and Sales Management. 14(1). 17–30. 102 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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