Marco Bertini

1.1k total citations
46 papers, 765 citations indexed

About

Marco Bertini is a scholar working on Marketing, General Decision Sciences and Economics and Econometrics. According to data from OpenAlex, Marco Bertini has authored 46 papers receiving a total of 765 indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 10 papers in General Decision Sciences and 8 papers in Economics and Econometrics. Recurrent topics in Marco Bertini's work include Consumer Market Behavior and Pricing (17 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Decision-Making and Behavioral Economics (10 papers). Marco Bertini is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Decision-Making and Behavioral Economics (10 papers). Marco Bertini collaborates with scholars based in Spain, United States and United Kingdom. Marco Bertini's co-authors include Luc Wathieu, Anja Lambrecht, Aylin Aydinli, Dan Ariely, Elie Ofek, Oded Koenigsberg, John T. Gourville, Sheena S. Iyengar, Leonard Lee and Michelle P. Lee and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Marco Bertini

45 papers receiving 694 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Marco Bertini Spain	15	556	168	150	145	111	46	765
Isaac M. Dinner United States	9	313 0.6×	99 0.6×	139 0.9×	263 1.8×	97 0.9×	17	699
Albert J. Della Bitta United States	10	641 1.2×	101 0.6×	180 1.2×	169 1.2×	124 1.1×	16	879
Karen Gedenk Germany	10	1.2k 2.2×	204 1.2×	271 1.8×	300 2.1×	68 0.6×	24	1.4k
Albert C. Bemmaor France	12	497 0.9×	105 0.6×	192 1.3×	164 1.1×	37 0.3×	23	829
K. N. Rajendran United States	7	627 1.1×	116 0.7×	214 1.4×	148 1.0×	96 0.9×	9	769
Caroline Henderson United States	8	553 1.0×	138 0.8×	170 1.1×	196 1.4×	30 0.3×	11	874
Minhi Hahn South Korea	12	350 0.6×	95 0.6×	103 0.7×	198 1.4×	26 0.2×	19	652
Purushottam Papatla United States	15	790 1.4×	85 0.5×	212 1.4×	353 2.4×	58 0.5×	29	992
Pierre Desmet France	11	276 0.5×	63 0.4×	88 0.6×	117 0.8×	37 0.3×	43	482
Manish Kacker Canada	9	234 0.4×	251 1.5×	51 0.3×	160 1.1×	20 0.2×	17	635

Countries citing papers authored by Marco Bertini

Since Specialization

Citations

This map shows the geographic impact of Marco Bertini's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marco Bertini with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marco Bertini more than expected).

Fields of papers citing papers by Marco Bertini

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marco Bertini. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marco Bertini. The network helps show where Marco Bertini may publish in the future.

Co-authorship network of co-authors of Marco Bertini

This figure shows the co-authorship network connecting the top 25 collaborators of Marco Bertini. A scholar is included among the top collaborators of Marco Bertini based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marco Bertini. Marco Bertini is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Spann, Martin, Marco Bertini, Oded Koenigsberg, et al.. (2025). Algorithmic pricing: Implications for marketing strategy and regulation. International Journal of Research in Marketing. 2 indexed citations

Spann, Martin, Marco Bertini, Oded Koenigsberg, et al.. (2024). Algorithmic Pricing: Implications for Consumers, Managers, and Regulators. SSRN Electronic Journal. 1 indexed citations

Aydinli, Aylin, et al.. (2023). Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste. Journal of Consumer Research. 50(4). 663–682. 24 indexed citations

Bertini, Marco, et al.. (2020). Carbon Footprinting and Pricing Under Climate Concerns. Journal of Marketing. 86(2). 186–201. 18 indexed citations

Bertini, Marco, et al.. (2019). Price and quality decisions by self-serving managers. International Journal of Research in Marketing. 37(2). 236–257. 5 indexed citations

Bertini, Marco & Oded Koenigsberg. (2014). When costumers help set prices. MIT Sloan management review. 55(4). 57–64. 12 indexed citations

Norton, Michael I., et al.. (2012). What's the Deal with LivingSocial?. SSRN Electronic Journal. 4 indexed citations

Wathieu, Luc & Marco Bertini. (2012). Price as a Stimulus to Think: The Case for Willful Overpricing. SSRN Electronic Journal. 1 indexed citations

Bertini, Marco & John T. Gourville. (2012). Pricing to Create Shared Value. SSRN Electronic Journal. 26 indexed citations

10.

Bertini, Marco, et al.. (2012). Self-serving behavior in price-quality competition. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations

11.

Bertini, Marco, et al.. (2012). THE PERILS OF POPULARITY. Business Strategy Review. 23(1). 51–55. 2 indexed citations

12.

Bertini, Marco, John T. Gourville, & Elie Ofek. (2011). The Best Way to Name Your Product 2.0. SSRN Electronic Journal. 1 indexed citations

13.

Bertini, Marco & John T. Gourville. (2011). Time for a Unified Campaign. SSRN Electronic Journal. 1 indexed citations

14.

Bertini, Marco, John T. Gourville, & Elie Ofek. (2011). La mejor manera de nombrar su producto 2.0. Harvard business review. 89(4). 11. 1 indexed citations

15.

Bertini, Marco, John T. Gourville, & Elie Ofek. (2011). WHEN THE NAME IS THE GAME. Business Strategy Review. 22(3). 50–55. 2 indexed citations

16.

Bertini, Marco & Luc Wathieu. (2010). How to Stop Customers from Fixating on Price. SSRN Electronic Journal. 21 indexed citations

17.

Bertini, Marco, John T. Gourville, & Elie Ofek. (2008). The Branding of Next-Generation Products. ACR North American Advances. 2 indexed citations

18.

Bertini, Marco & Luc Wathieu. (2008). Attention Arousal through Price Partitioning. SSRN Electronic Journal. 36 indexed citations

19.

Bertini, Marco & Luc Wathieu. (2007). The Framing Effect of Price Format. ACR North American Advances. 9 indexed citations

20.

Bertini, Marco, Elie Ofek, & Dan Ariely. (2007). To Add or Not To Add? The Effects of Add-ons on Product Evaluation. ACR North American Advances. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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