Marco Bertini
- Marketing top 1%
- Strategy and Management top 5%
- Economics and Econometrics top 10%
- Sociology and Political Science top 10%
- General Decision Sciences top 5%
- Co-authors
- Luc WathieuAnja LambrechtAylin AydinliDan ArielyElie OfekOded KoenigsbergJohn T. GourvilleSheena S. Iyengar
- Topics
- Consumer Market Behavior and Pricing (17 papers)Consumer Behavior in Brand Consumption and Identification (11 papers)Decision-Making and Behavioral Economics (10 papers)
- Partner nations
- SpainUnited StatesUnited Kingdom
In The Last Decade
Marco Bertini
45 papers receiving 694 citations
Peers
Comparison fields: 5 of 72
- Marketing 556
- Strategy and Management 168
- Economics and Econometrics 150
- Sociology and Political Science 145
- General Decision Sciences 111
Countries citing papers authored by Marco Bertini
This map shows the geographic impact of Marco Bertini's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marco Bertini with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marco Bertini more than expected).
Fields of papers citing papers by Marco Bertini
This network shows the impact of papers produced by Marco Bertini. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marco Bertini. The network helps show where Marco Bertini may publish in the future.
Co-authorship network of co-authors of Marco Bertini
This figure shows the co-authorship network connecting the top 25 collaborators of Marco Bertini. A scholar is included among the top collaborators of Marco Bertini based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marco Bertini. Marco Bertini is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 1 | |
| 3 | 24 | |
| 4 | 18 | |
| 5 | 5 | |
| 6 | When costumers help set prices | 12 |
| 7 | What's the Deal with LivingSocial? | 4 |
| 8 | Price as a Stimulus to Think: The Case for Willful Overpricing | 1 |
| 9 | Pricing to Create Shared Value | 26 |
| 10 | 1 | |
| 11 | 2 | |
| 12 | The Best Way to Name Your Product 2.0 | 1 |
| 13 | Time for a Unified Campaign | 1 |
| 14 | La mejor manera de nombrar su producto 2.0 | 1 |
| 15 | 2 | |
| 16 | How to Stop Customers from Fixating on Price | 21 |
| 17 | The Branding of Next-Generation Products | 2 |
| 18 | Attention Arousal through Price Partitioning | 36 |
| 19 | The Framing Effect of Price Format | 9 |
| 20 | To Add or Not To Add? The Effects of Add-ons on Product Evaluation | 1 |
About Marco Bertini
Marco Bertini is a scholar working on General Decision Sciences, Marketing and Safety Research, having authored 46 papers that have together received 765 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (17 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Decision-Making and Behavioral Economics (10 papers). The work is most often cited by research in Marketing (556 citations), General Decision Sciences (111 citations) and Strategy and Management (168 citations). Marco Bertini has collaborated with scholars based in Spain, United States and United Kingdom. Frequent co-authors include Luc Wathieu, Anja Lambrecht, Aylin Aydinli, Dan Ariely, Elie Ofek, Oded Koenigsberg, John T. Gourville, Sheena S. Iyengar, Leonard Lee and Michelle P. Lee. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.