Yanqun He

1.1k total citations
17 papers, 819 citations indexed

About

Yanqun He is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Yanqun He has authored 17 papers receiving a total of 819 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Yanqun He's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Retail Behavior Studies (6 papers). Yanqun He is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Retail Behavior Studies (6 papers). Yanqun He collaborates with scholars based in China, Hong Kong and United States. Yanqun He's co-authors include Lingjing Zhan, Liyin Jin, Haiyan Song, Ying Zhang, Bingyan Hu, Siu‐Keung Tse, Ming‐Lu Wu, Lai K. Chan, Jason C.H. Chen and Quan Zhang and has published in prestigious journals such as Journal of Consumer Research, European Journal of Operational Research and Journal of Business Research.

In The Last Decade

Yanqun He

17 papers receiving 762 citations

Peers

Yanqun He
Subhash Jha United States
Carolyn Costley New Zealand
Michael Giebelhausen United States
Randle D. Raggio United States
Danny Weathers United States
Dahlia El‐Manstrly United Kingdom
Bharath Rajan United States
Nada Nasr Bechwati United States
Subhash Jha United States
Yanqun He
Citations per year, relative to Yanqun He Yanqun He (= 1×) peers Subhash Jha

Countries citing papers authored by Yanqun He

Since Specialization
Citations

This map shows the geographic impact of Yanqun He's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yanqun He with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yanqun He more than expected).

Fields of papers citing papers by Yanqun He

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yanqun He. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yanqun He. The network helps show where Yanqun He may publish in the future.

Co-authorship network of co-authors of Yanqun He

This figure shows the co-authorship network connecting the top 25 collaborators of Yanqun He. A scholar is included among the top collaborators of Yanqun He based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yanqun He. Yanqun He is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
1.
Jin, Liyin & Yanqun He. (2018). How the frequency and amount of corporate donations affect consumer perception and behavioral responses. Journal of the Academy of Marketing Science. 46(6). 1072–1088. 36 indexed citations
2.
Jin, Liyin, Yunhui Huang, & Yanqun He. (2016). When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation. Tourism Management. 57. 272–285. 3 indexed citations
3.
Jin, Liyin, Bingyan Hu, & Yanqun He. (2014). The Recent versus The Out-Dated: An Experimental Examination of the Time-Variant Effects of Online Consumer Reviews. Journal of Retailing. 90(4). 552–566. 52 indexed citations
4.
Jin, Liyin, et al.. (2013). How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior. Psychology and Marketing. 30(10). 891–902. 7 indexed citations
5.
Jin, Liyin, et al.. (2013). The Effect of the Sense of Power on Chinese Consumers’ Uniqueness-Seeking Behavior. Journal of International Consumer Marketing. 26(1). 14–28. 14 indexed citations
6.
Jin, Liyin, Yanqun He, & Ying Zhang. (2013). How Power States Influence Consumers' Perceptions of Price Unfairness. Journal of Consumer Research. 40(5). 818–833. 62 indexed citations
7.
He, Yanqun, et al.. (2013). [The observation of blood serum creatinine and phosphorus during long-term adefovir dipivoxil treatment in chronic hepatitis].. PubMed. 21(3). 239–40. 2 indexed citations
8.
Jin, Liyin & Yanqun He. (2012). Designing Service Guarantees With Construal Fit. Journal of Service Research. 16(2). 202–215. 45 indexed citations
9.
Jin, Liyin, et al.. (2011). A Sense of Power and Uniqueness Seeking. ACR Asia-Pacific Advances. 1 indexed citations
10.
Zhan, Lingjing & Yanqun He. (2011). Understanding luxury consumption in China: Consumer perceptions of best-known brands. Journal of Business Research. 65(10). 1452–1460. 275 indexed citations
11.
Jin, Liyin, Yanqun He, & Haiyan Song. (2011). Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services. Tourism Management. 33(2). 266–275. 74 indexed citations
12.
He, Yanqun, et al.. (2010). Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers. Journal of Consumer Marketing. 27(7). 615–628. 49 indexed citations
13.
He, Yanqun, et al.. (2009). The role of switching costs on service loyalty: a canonical correlation analysis. 1(2). 154–164. 7 indexed citations
14.
He, Yanqun, Lai K. Chan, & Siu‐Keung Tse. (2008). From consumer satisfaction to repurchase intention: The role of price tolerance in a competitive service market. Total Quality Management & Business Excellence. 19(9). 949–961. 21 indexed citations
15.
He, Yanqun & Haiyan Song. (2008). A Mediation Model of Tourists' Repurchase Intentions for Packaged Tour Services. Journal of Travel Research. 47(3). 317–331. 125 indexed citations
16.
He, Yanqun, et al.. (2005). Balancing productivity and consumer satisfaction for profitability: Statistical and fuzzy regression analysis. European Journal of Operational Research. 176(1). 252–263. 23 indexed citations
17.
Zhang, Quan, Jason C.H. Chen, Yanqun He, Jian Ma, & Duanning Zhou. (2003). Multiple attribute decision making: approach integrating subjective and objective information. International Journal of Manufacturing Technology and Management. 5(4). 338–338. 23 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026