Luc Wathieu
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- General Decision Sciences top 2%
- Decision-Making and Behavioral Economics
Papers in
-
- Decision-Making and Behavioral Economics 13
- Marketing 17
- Consumer Market Behavior and Pricing 11
- Consumer Behavior in Brand Consumption and Identification 5
- Co-authors
- Amir GrinsteinAnn KronrodMarco BertiniBart J. BronnenbergA. V. MuthukrishnanKlaus WertenbrochZiv CarmonLyle Brenner
- Journals
- Journal of Consumer Research (4 papers)Management Science (3 papers)Marketing Science (3 papers)International Journal of Research in Marketing (2 papers)Marketing Letters (2 papers)
- Partner nations
- United StatesIsraelGermany
In The Last Decade
Luc Wathieu
37 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 97
- Marketing 928
- General Decision Sciences 172
- Applied Psychology 110
- Tourism, Leisure and Hospitality Management 31
- Organizational Behavior and Human Resource Management 195
Countries citing papers authored by Luc Wathieu
This map shows the geographic impact of Luc Wathieu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Luc Wathieu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Luc Wathieu more than expected).
Fields of papers citing papers by Luc Wathieu
This network shows the impact of papers produced by Luc Wathieu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Luc Wathieu. The network helps show where Luc Wathieu may publish in the future.
Co-authors
The 25 scholars most cited alongside Luc Wathieu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 4 | |
| 2 | Giving By the Bucket, Taking By the Grain: the Gap Between Health Communicators and Consumers | 2014 | 1 |
| 3 | What's the Deal with LivingSocial? | 2012 | 4 |
| 4 | Price as a Stimulus to Think: The Case for Willful Overpricing | 2012 | 1 |
| 5 | Go Green! Should Environmental Messages Be So Assertive? | 2011 | 1 |
| 6 | 2011 | 299 | |
| 7 | 2011 | 43 | |
| 8 | How to Stop Customers from Fixating on Price | 2010 | 21 |
| 9 | Are You Ignoring Trends That Could Shake Up Your Business | 2010 | 13 |
| 10 | Attention Arousal through Price Partitioning | 2008 | 36 |
| 11 | 2008 | 1 | |
| 12 | The Framing Effect of Price Format | 2007 | 9 |
| 13 | 2007 | 1 | |
| 14 | 2007 | 13 | |
| 15 | 2007 | 30 | |
| 16 | An empirical approach to the valuing privacy valuation. | 2005 | 1 |
| 17 | Rooting Marketing Strategy in Human Universals | 2004 | 2 |
| 18 | 2004 | 70 | |
| 19 | 2002 | 14 | |
| 20 | 1997 | 39 |
About Luc Wathieu
Luc Wathieu is a scholar working on General Decision Sciences, Marketing, Applied Psychology, Communication and Human-Computer Interaction, having authored 40 papers that have together received 1.5k indexed citations. Recurring topics across this work include Decision-Making and Behavioral Economics (13 papers), Economic and Environmental Valuation (11 papers), Consumer Market Behavior and Pricing (11 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Experimental Behavioral Economics Studies (4 papers), Digital Communication and Language (3 papers), Language, Discourse, Communication Strategies (3 papers) and Behavioral Health and Interventions (3 papers). The work is most often cited by research in Marketing (928 citations), General Decision Sciences (172 citations), Applied Psychology (110 citations), Tourism, Leisure and Hospitality Management (31 citations) and Organizational Behavior and Human Resource Management (195 citations). Luc Wathieu has collaborated with scholars based in United States, Israel and Germany. Frequent co-authors include Amir Grinstein, Ann Kronrod, Marco Bertini, Bart J. Bronnenberg, A. V. Muthukrishnan, Klaus Wertenbroch, Ziv Carmon, Lyle Brenner, George Wu and Amitava Chattopadhyay. Their work appears in journals such as Journal of Consumer Research, Management Science, Marketing Science, International Journal of Research in Marketing and Marketing Letters.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.