Minhi Hahn

906 total citations
19 papers, 652 citations indexed

About

Minhi Hahn is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Minhi Hahn has authored 19 papers receiving a total of 652 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Management Science and Operations Research. Recurrent topics in Minhi Hahn's work include Consumer Market Behavior and Pricing (10 papers), Innovation Diffusion and Forecasting (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Minhi Hahn is often cited by papers focused on Consumer Market Behavior and Pricing (10 papers), Innovation Diffusion and Forecasting (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Minhi Hahn collaborates with scholars based in South Korea, United States and New Zealand. Minhi Hahn's co-authors include Hyunmo Kang, Robert Lawson, Yong J. Hyun, David Fortin, Lakshman Krishnamurthi, Andris A. Zoltners, Se-Hoon Park, Sehoon Park, Sehoon Park and Deborah J. MacInnis and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Minhi Hahn

19 papers receiving 595 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Minhi Hahn South Korea	12	350	198	158	151	103	19	652
Albert C. Bemmaor France	12	497 1.4×	164 0.8×	193 1.2×	45 0.3×	192 1.9×	23	829
Albert J. Della Bitta United States	10	641 1.8×	169 0.9×	110 0.7×	69 0.5×	180 1.7×	16	879
Edmund K. Hershberger United States	4	239 0.7×	253 1.3×	102 0.6×	99 0.7×	61 0.6×	7	482
Marco Bertini Spain	15	556 1.6×	145 0.7×	83 0.5×	59 0.4×	150 1.5×	46	765
Caroline Henderson United States	8	553 1.6×	196 1.0×	157 1.0×	40 0.3×	170 1.7×	11	874
Sarit Moldovan Israel	7	233 0.7×	342 1.7×	138 0.9×	93 0.6×	49 0.5×	14	561
Danny Weathers United States	12	467 1.3×	452 2.3×	65 0.4×	220 1.5×	52 0.5×	22	866
Tobias Kraemer Germany	10	233 0.7×	241 1.2×	70 0.4×	156 1.0×	37 0.4×	19	649
Giles D’Souza United States	12	349 1.0×	371 1.9×	53 0.3×	178 1.2×	50 0.5×	26	680
Foo Nin Ho United States	12	267 0.8×	130 0.7×	79 0.5×	151 1.0×	92 0.9×	23	660

Countries citing papers authored by Minhi Hahn

Since Specialization

Citations

This map shows the geographic impact of Minhi Hahn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Minhi Hahn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Minhi Hahn more than expected).

Fields of papers citing papers by Minhi Hahn

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Minhi Hahn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Minhi Hahn. The network helps show where Minhi Hahn may publish in the future.

Co-authorship network of co-authors of Minhi Hahn

This figure shows the co-authorship network connecting the top 25 collaborators of Minhi Hahn. A scholar is included among the top collaborators of Minhi Hahn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Minhi Hahn. Minhi Hahn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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19 of 19 papers shown

Hahn, Minhi, et al.. (2019). Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers?. Journal of Business Research. 120. 343–350. 15 indexed citations

Hahn, Minhi, et al.. (2018). REGULATORY FOCUS AND DECISION RULES: ARE PREVENTIONFOCUSED CONSUMERS REGRET MINIMIZERS?. Global Fashion Management Conference. 2018. 1409–1410. 3 indexed citations

Hahn, Minhi, et al.. (2015). The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products. Psychology and Marketing. 32(2). 144–161. 16 indexed citations

Hahn, Minhi, et al.. (2008). A diffusion model for products with indirect network externalities. Journal of Forecasting. 27(4). 357–370. 11 indexed citations

Hahn, Minhi, et al.. (2007). Network externality and future usage of Internet services. Internet Research. 17(2). 156–168. 24 indexed citations

Son, Minhee, Minhi Hahn, & Hyunmo Kang. (2006). Why firms do co-promotions in mature markets?. Journal of Business Research. 59(9). 1035–1042. 9 indexed citations

Hahn, Minhi, Eugene Won, Hyunmo Kang, & Yong J. Hyun. (2006). Context Effects and Context Maps for Positioning. International Journal of Market Research. 48(2). 139–154. 4 indexed citations

Kang, Hyunmo, et al.. (2006). Effects of perceived behavioral control on the consumer usage intention of e-coupons. Psychology and Marketing. 23(10). 841–864. 182 indexed citations

Cho, Eunseong & Minhi Hahn. (2004). Antecedents and consequences of the sociocultural differences between R&D and marketing in Korean high-tech firms. International Journal of Technology Management. 28(7/8). 801–801. 7 indexed citations

10.

Kim, Sang Yong, et al.. (2002). Competitive nonlinear pricing with product differentiation. International Review of Economics & Finance. 11(2). 155–173. 6 indexed citations

11.

Hahn, Minhi, et al.. (2002). An advertising model for hierarchically structured markets: application to the automobile industry. Journal of Business Research. 57(8). 829–833. 6 indexed citations

12.

Hahn, Minhi, et al.. (1999). Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective. Psychology and Marketing. 16(8). 659–675. 45 indexed citations

13.

Hahn, Minhi, et al.. (1995). Consumer Response to Coupon Advertising. International Journal of Advertising. 14(1). 41–53. 6 indexed citations

14.

Hahn, Minhi, Se-Hoon Park, Lakshman Krishnamurthi, & Andris A. Zoltners. (1994). Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model. Marketing Science. 13(3). 224–247. 101 indexed citations

15.

Hahn, Minhi, et al.. (1992). The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function. Journal of Advertising. 21(2). 37–46. 21 indexed citations

16.

Hahn, Minhi, et al.. (1992). The effects of time pressure and information load on decision quality. Psychology and Marketing. 9(5). 365–378. 113 indexed citations

17.

Hahn, Minhi, et al.. (1991). Advertising Cost Interactions and the Optimality of Pulsing. Management Science. 37(2). 157–169. 29 indexed citations

18.

Park, Sehoon & Minhi Hahn. (1991). Pulsing in a Discrete Model of Advertising Competition. Journal of Marketing Research. 28(4). 397–405. 36 indexed citations

19.

Park, Sehoon & Minhi Hahn. (1991). Pulsing in a Discrete Model of Advertising Competition. Journal of Marketing Research. 28(4). 397–397. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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