K. N. Rajendran

1.0k total citations
9 papers, 769 citations indexed

About

K. N. Rajendran is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, K. N. Rajendran has authored 9 papers receiving a total of 769 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Economics and Econometrics. Recurrent topics in K. N. Rajendran's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (2 papers) and Consumer Market Behavior and Pricing (2 papers). K. N. Rajendran is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (2 papers) and Consumer Market Behavior and Pricing (2 papers). K. N. Rajendran collaborates with scholars based in United States and Austria. K. N. Rajendran's co-authors include Gerard J. Tellis, Mohammed Y. A. Rawwas and Paul Chao and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and International Marketing Review.

In The Last Decade

K. N. Rajendran

8 papers receiving 679 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
K. N. Rajendran United States	7	627	214	156	148	116	9	769
Albert J. Della Bitta United States	10	641 1.0×	180 0.8×	110 0.7×	169 1.1×	101 0.9×	16	879
Caroline Henderson United States	8	553 0.9×	170 0.8×	157 1.0×	196 1.3×	138 1.2×	11	874
Marco Bertini Spain	15	556 0.9×	150 0.7×	83 0.5×	145 1.0×	168 1.4×	46	765
André Gabor United Kingdom	14	535 0.9×	335 1.6×	122 0.8×	79 0.5×	96 0.8×	45	854
Robert W. Shoemaker United States	15	1.3k 2.1×	324 1.5×	227 1.5×	252 1.7×	194 1.7×	26	1.5k
Michaela Draganska United States	14	655 1.0×	367 1.7×	110 0.7×	153 1.0×	271 2.3×	26	837
Robert Zeithammer United States	14	473 0.8×	158 0.7×	339 2.2×	81 0.5×	142 1.2×	51	668
Victor J. Cook United States	10	239 0.4×	126 0.6×	131 0.8×	170 1.1×	153 1.3×	20	602
Manish Kacker Canada	9	234 0.4×	51 0.2×	75 0.5×	160 1.1×	251 2.2×	17	635
Jack L. Engledow United States	12	266 0.4×	40 0.2×	70 0.4×	152 1.0×	217 1.9×	20	624

Countries citing papers authored by K. N. Rajendran

Since Specialization

Citations

This map shows the geographic impact of K. N. Rajendran's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by K. N. Rajendran with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites K. N. Rajendran more than expected).

Fields of papers citing papers by K. N. Rajendran

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by K. N. Rajendran. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by K. N. Rajendran. The network helps show where K. N. Rajendran may publish in the future.

Co-authorship network of co-authors of K. N. Rajendran

This figure shows the co-authorship network connecting the top 25 collaborators of K. N. Rajendran. A scholar is included among the top collaborators of K. N. Rajendran based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with K. N. Rajendran. K. N. Rajendran is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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9 of 9 papers shown

1.

Rajendran, K. N., et al.. (2013). Understanding 'likers' on Facebook: differences between customer and non-customer situations. International Journal of Business Information Systems. 12(2). 163–163. 12 indexed citations

2.

Rajendran, K. N., et al.. (2013). THE ANTECEDENTS OF SATISFACTION FOR FACEBOOK "LIKERS" AND THEIR EFFECT ON WORD -OF -MOUTH. 11 indexed citations

3.

Rajendran, K. N.. (2009). Is reference price a fair price or an expected price?. SHILAP Revista de lepidopterología. 5 indexed citations

4.

Rajendran, K. N., et al.. (1999). A STUDY ON CONSTRAINTS IN EGG MARKETING: GARRETS APPROACH. 7(2). 216–220. 1 indexed citations

5.

Rawwas, Mohammed Y. A., et al.. (1996). The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign products. International Marketing Review. 13(2). 20–38. 122 indexed citations

6.

Rajendran, K. N. & Gerard J. Tellis. (1994). Contextual and Temporal Components of Reference Price. Journal of Marketing. 58(1). 22–34. 368 indexed citations

7.

Rajendran, K. N. & Gerard J. Tellis. (1994). Contextual and Temporal Components of Reference Price. Journal of Marketing. 58(1). 22–22. 176 indexed citations

8.

Chao, Paul & K. N. Rajendran. (1993). Consumer Profiles and Perceptions: Country‐of‐origin Effects. International Marketing Review. 10(2). 66 indexed citations

9.

Rajendran, K. N., et al.. (1993). Perceptual-Based Student Outcomes Assessment Process in the Marketing Curriculum. Journal of Education for Business. 69(1). 11–17. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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