K. N. Rajendran
- Marketing top 1%
- Economics and Econometrics top 5%
- Management Science and Operations Research top 5%
- Sociology and Political Science top 10%
- Strategy and Management top 10%
- Topics
- Consumer Behavior in Brand Consumption and Identification (5 papers)Digital Marketing and Social Media (2 papers)Consumer Market Behavior and Pricing (2 papers)
- Journals
- SHILAP Revista de lepidopterologíaJournal of MarketingInternational Marketing Review
- Partner nations
- United StatesAustria
In The Last Decade
K. N. Rajendran
8 papers receiving 679 citations
Peers
Comparison fields: 5 of 59
- Marketing 627
- Economics and Econometrics 214
- Management Science and Operations Research 156
- Sociology and Political Science 148
- Strategy and Management 116
Countries citing papers authored by K. N. Rajendran
This map shows the geographic impact of K. N. Rajendran's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by K. N. Rajendran with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites K. N. Rajendran more than expected).
Fields of papers citing papers by K. N. Rajendran
This network shows the impact of papers produced by K. N. Rajendran. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by K. N. Rajendran. The network helps show where K. N. Rajendran may publish in the future.
Co-authorship network of co-authors of K. N. Rajendran
This figure shows the co-authorship network connecting the top 25 collaborators of K. N. Rajendran. A scholar is included among the top collaborators of K. N. Rajendran based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with K. N. Rajendran. K. N. Rajendran is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 12 | |
| 2 | THE ANTECEDENTS OF SATISFACTION FOR FACEBOOK "LIKERS" AND THEIR EFFECT ON WORD -OF -MOUTH | 11 |
| 3 | Is reference price a fair price or an expected price? | 5 |
| 4 | A STUDY ON CONSTRAINTS IN EGG MARKETING: GARRETS APPROACH | 1 |
| 5 | 122 | |
| 6 | 368 | |
| 7 | 176 | |
| 8 | 66 | |
| 9 | 8 |
About K. N. Rajendran
K. N. Rajendran is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and Organizational Behavior and Human Resource Management, having authored 9 papers that have together received 769 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (2 papers) and Consumer Market Behavior and Pricing (2 papers). The work is most often cited by research in Marketing (627 citations), General Decision Sciences (96 citations) and Tourism, Leisure and Hospitality Management (52 citations). K. N. Rajendran has collaborated with scholars based in United States and Austria. Frequent co-authors include Gerard J. Tellis, Mohammed Y. A. Rawwas and Paul Chao. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing and International Marketing Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.