Eric R. Spangenberg

11.3k citations

59 papers · 8.3k indexed · 4 hit papers · h-index 32

Impact in

Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Organizational Behavior and Human Resource Management top 0.5%
- Customer Service Quality and Loyalty

Papers in

Marketing 32
- Consumer Behavior in Brand Consumption and Identification 26
- Consumer Retail Behavior Studies 14
Applied Psychology 13
- Behavioral Health and Interventions 13

Co-authors: Bianca Grohmann Carl Obermiller David E. Sprott Kevin E. Voss Ayn E. Crowley Richard F. Yalch Pamela W. Henderson Sandor Czellar
Journals: Marketing Letters (5 papers)Journal of Consumer Psychology (4 papers)Journal of Marketing (4 papers)Journal of Marketing Research (4 papers)Journal of Business Research (4 papers)
Partner nations: United States Switzerland Canada

In The Last Decade

Eric R. Spangenberg

58 papers receiving 7.4k citations

Hit Papers

align trajectories log scale

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale 2009 · 621 citations

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if any of the following hold:

it has ≥500 total citations;
it reaches ≥1.5× the top-1% citation threshold for papers in the same subfield and year (the threshold is the minimum needed to enter the top 1%, not the average within it);
it reaches the top citation threshold in at least one of its specific research topics.

2009 Journal of Marketing Research
2003 Journal of Marketing Research
1998 Journal of Consumer Psychology
1996 Journal of Marketing

Peers

Countries citing papers authored by Eric R. Spangenberg

Since Specialization

Citations

This map shows the geographic impact of Eric R. Spangenberg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric R. Spangenberg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric R. Spangenberg more than expected).

Fields of papers citing papers by Eric R. Spangenberg

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eric R. Spangenberg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric R. Spangenberg. The network helps show where Eric R. Spangenberg may publish in the future.

Co-authors

The 25 scholars most cited alongside Eric R. Spangenberg, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Eric R. Spangenberg Line = papers co-authored together Eric R. Spangenberg links everyone, so they are left out of the graph.

All Works

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20 of 20 papers shown

#	Work
1	Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat Journal of Retailing and Consumer Services ·Richie L. Liu, David E. Sprott, Eric R. Spangenberg, Sandor Czellar, Kevin E. Voss	2017	49
2	A Meta-Analytic Synthesis of the Question-Behavior Effect eScholarship (California Digital Library) ·Eric R. Spangenberg, Ioannis Kareklas, Berna Devezer, David E. Sprott	2015	0
3	The Simple (And Complex) Effects of Scent on Retail Shoppers: Processing Fluency and Ambient Olfactory Stimuli Alexandria (UniSG) (University of St.Gallen) ·Andreas Herrmann, Jan R. Landwehr, H Weil-Malherre, David E. Sprott, Eric R. Spangenberg	2010	2
4	Will you read this article's abstract? Theories of the question–behavior effect Journal of Consumer Psychology ·Eric R. Spangenberg, Anthony G. Greenwald, David E. Sprott	2008	28
5	Consideration of future consequences, ego-depletion, and self-control: Support for distinguishing between CFC-Immediate and CFC-Future sub-scales Personality and Individual Differences ·Jeff Joireman, Daniel Balliet, David E. Sprott, Eric R. Spangenberg, 尚昌连	2008	215
6	Examining the Question-Behavior Effect Using the Implicit Association Test ACR North American Advances ·Andrew Perkins, David E. Sprott, Eric R. Spangenberg	2007	2
7	Understanding the Self-Prophecy Phenomenon ACR European Advances ·Andrew Perkins, Ronn J. Smith, David E. Sprott, Eric R. Spangenberg, Juan Jose Manzano-Ventura	2007	6
8	AD SKEPTICISM: The Consequences of Disbelief Journal of Advertising ·Carl Obermiller, Eric R. Spangenberg, Douglas L. MacLachlan	2005	389
9	The importance of normative beliefs to the self-prophecy effect. Journal of Applied Psychology ·David E. Sprott, Eric R. Spangenberg, Robert J. Fisher	2003	6
10	On the Origin and Distinctness of Skepticism toward Advertising Marketing Letters ·Carl Obermiller, Eric R. Spangenberg	2000	145
11	Two More Self-Prophecy Experiments ACR North American Advances ·David E. Sprott, Eric R. Spangenberg, Andrew Perkins	1999	14
12	Development of a Scale to Measure Consumer Skepticism Toward Advertising Journal of Consumer Psychology ·Carl Obermiller, Eric R. Spangenberg Hit paper breakdown →	1998	720
13	Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale ACR North American Advances ·Eric R. Spangenberg, Kevin E. Voss, Ayn E. Crowley	1997	141
14	An exploratory study of word‐of‐mouth communication in a hierarchy of effects context Communication Research Reports ·Eric R. Spangenberg, Joan L. Giese	1997	7
15	Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? Journal of Marketing ·Eric R. Spangenberg, Ayn E. Crowley, Pamela W. Henderson	1996	232
16	An Emotion-Based Perspective of Family Purchase Decisions ACR North American Advances ·Jong-Hee Park, Patriya Tansuhaj, Eric R. Spangenberg, K Kvist	1995	11
17	Ethical Concerns in Marketing Research ACR North American Advances ·Jane Z. Sojka, Eric R. Spangenberg	1994	7
18	Using Store Music For Retail Zoning: a Field Experiment ACR North American Advances ·Richard F. Yalch, Eric R. Spangenberg	1993	88
19	Exploring the Effects of Country of Origin Labels: an Information Processing Framework ACR North American Advances ·Carl Obermiller, Eric R. Spangenberg	1989	150
20	Television and the Elderly: Chronological Age As a Predictor of Viewing Habits and Attitudes Toward Advertising ACR North American Advances ·Scott Dawson, Eric R. Spangenberg	1987	1

About Eric R. Spangenberg

Eric R. Spangenberg is a scholar working on Marketing, Applied Psychology, General Decision Sciences, Sensory Systems and Information Systems and Management, having authored 59 papers that have together received 8.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (14 papers), Behavioral Health and Interventions (13 papers), Digital Marketing and Social Media (11 papers), Social and Intergroup Psychology (10 papers), Psychology of Social Influence (7 papers), Color perception and design (7 papers) and Customer Service Quality and Loyalty (6 papers). The work is most often cited by research in Marketing (5.2k citations), Organizational Behavior and Human Resource Management (1.9k citations), Applied Psychology (780 citations), Information Systems and Management (899 citations) and General Decision Sciences (195 citations). Eric R. Spangenberg has collaborated with scholars based in United States, Switzerland and Canada. Frequent co-authors include Bianca Grohmann, Carl Obermiller, David E. Sprott, Kevin E. Voss, Ayn E. Crowley, Richard F. Yalch, Pamela W. Henderson, Sandor Czellar, Douglas L. MacLachlan and Timothy C. Brock. Their work appears in journals such as Marketing Letters, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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