Bianca Grohmann

6.2k total citations · 2 hit papers
46 papers, 4.5k citations indexed

About

Bianca Grohmann is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Bianca Grohmann has authored 46 papers receiving a total of 4.5k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 14 papers in Sociology and Political Science and 9 papers in Social Psychology. Recurrent topics in Bianca Grohmann's work include Consumer Behavior in Brand Consumption and Identification (32 papers), Digital Marketing and Social Media (9 papers) and Media, Gender, and Advertising (8 papers). Bianca Grohmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (32 papers), Digital Marketing and Social Media (9 papers) and Media, Gender, and Advertising (8 papers). Bianca Grohmann collaborates with scholars based in Canada, United States and Switzerland. Bianca Grohmann's co-authors include Eric R. Spangenberg, Kevin E. Voss, David E. Sprott, Amélie Guèvremont, Lucia Malär, Felicitas Morhart, Florent Girardin, H. Onur Bodur, Jean L. Johnson and Ruby P. Lee and has published in prestigious journals such as SHILAP Revista de lepidopterología, PLoS ONE and Journal of Marketing.

In The Last Decade

Bianca Grohmann

43 papers receiving 4.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

2003 1.6k citations Kevin E. Voss, Eric R. Spangenberg et al. Journal of Marketing Research profile →
Brand authenticity: An integrative framework and measurement scale

2014 656 citations Felicitas Morhart, Lucia Malär et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Bianca Grohmann Canada	21	3.1k	1.8k	1.1k	667	502	46	4.5k
Peeter W.J. Verlegh Netherlands	33	3.0k 1.0×	2.7k 1.5×	820 0.8×	586 0.9×	516 1.0×	82	5.4k
S. Ratneshwar United States	31	2.6k 0.8×	1.6k 0.9×	817 0.8×	657 1.0×	260 0.5×	57	4.0k
Amitava Chattopadhyay Canada	35	2.5k 0.8×	1.6k 0.9×	670 0.6×	941 1.4×	351 0.7×	73	4.2k
Maggie Geuens Belgium	33	2.6k 0.8×	1.7k 1.0×	753 0.7×	561 0.8×	256 0.5×	130	4.3k
H. Rao Unnava United States	26	2.3k 0.7×	1.7k 0.9×	700 0.6×	605 0.9×	339 0.7×	48	3.5k
Robin A. Coulter United States	30	2.5k 0.8×	1.7k 0.9×	1.1k 1.0×	762 1.1×	457 0.9×	57	3.8k
Ulrich R. Orth Germany	35	2.6k 0.8×	1.1k 0.6×	754 0.7×	956 1.4×	283 0.6×	88	3.8k
Klaus‐Peter Wiedmann Germany	33	3.3k 1.0×	1.9k 1.0×	996 0.9×	350 0.5×	621 1.2×	98	4.4k
David M. Hardesty United States	27	2.2k 0.7×	1.4k 0.8×	1.0k 1.0×	698 1.0×	336 0.7×	49	4.0k
Margaret C. Campbell United States	22	3.7k 1.2×	2.4k 1.3×	1.0k 1.0×	574 0.9×	469 0.9×	33	5.1k

Countries citing papers authored by Bianca Grohmann

Since Specialization

Citations

This map shows the geographic impact of Bianca Grohmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bianca Grohmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bianca Grohmann more than expected).

Fields of papers citing papers by Bianca Grohmann

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bianca Grohmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bianca Grohmann. The network helps show where Bianca Grohmann may publish in the future.

Co-authorship network of co-authors of Bianca Grohmann

This figure shows the co-authorship network connecting the top 25 collaborators of Bianca Grohmann. A scholar is included among the top collaborators of Bianca Grohmann based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bianca Grohmann. Bianca Grohmann is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Grohmann, Bianca, et al.. (2025). Build or buy corporate social responsibility? Socially responsible brand acquisitions and firm CSR perceptions. Journal of Business Research. 201. 115705–115705. 1 indexed citations

Grohmann, Bianca, et al.. (2024). The effect of retail shelf position on private-label brand evaluations. International Journal of Retail & Distribution Management. 52(5). 549–564. 3 indexed citations

Grohmann, Bianca, et al.. (2023). Execution novelty: Improving brand evaluations in cause sponsorship. Journal of Business Research. 165. 114024–114024. 1 indexed citations

Grohmann, Bianca, et al.. (2022). Individual pupil size changes as a robust indicator of cognitive familiarity differences. PLoS ONE. 17(1). e0262753–e0262753. 15 indexed citations

Grohmann, Bianca, et al.. (2019). Ethical attribute and brand concept congruity enhances brand evaluations. European Journal of Marketing. 54(1). 79–108. 17 indexed citations

Grohmann, Bianca, Camilo Peña, & Annamma Joy. (2018). Wine quality and sensory assessments: do distinct local groups of wine experts differ?. Journal of Wine Research. 29(4). 278–289. 15 indexed citations

Miltgen, Caroline Lancelot, et al.. (2015). Communicating Sensory Attributes and Innovation Through Food Product Labeling. Journal of Food Products Marketing. 22(2). 219–239. 11 indexed citations

Giroux, Marilyn & Bianca Grohmann. (2015). Activating Multiple Facets of the Self: How Identity Facets and Brand Personality Can Influence Self-Brand Connections. ACR North American Advances. 1 indexed citations

Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr, & Miriam van Tilburg. (2015). The effect of brand design on brand gender perceptions and brand preference. European Journal of Marketing. 49(1/2). 146–169. 127 indexed citations

10.

Guèvremont, Amélie & Bianca Grohmann. (2015). Consonants in brand names influence brand gender perceptions. European Journal of Marketing. 49(1/2). 101–122. 31 indexed citations

11.

Bodur, H. Onur, et al.. (2014). The Csr Surprise Effect: When Unexpected Csr Activity Enhances Brand Evaluations. ACR North American Advances. 2 indexed citations

12.

Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr, & Miriam van Tilburg. (2014). The Effect of Brand Gender on Brand Equity. Psychology and Marketing. 31(5). 371–385. 48 indexed citations

13.

Girardin, Florent, Amélie Guèvremont, Felicitas Morhart, Lucia Malär, & Bianca Grohmann. (2013). Brand Authenticity: an Integrative Framework. Bern Open Repository and Information System (University of Bern). 1 indexed citations

14.

Malär, Lucia, Bettina Nyffenegger, Bianca Grohmann, & Harley Krohmer. (2010). Characteristics of Cult Brands. Bern Open Repository and Information System (University of Bern). 1 indexed citations

15.

Grohmann, Bianca. (2008). THE EFFECT OF LOGO DESIGN ON BRAND PERSONALITY PERCEPTIONS. 29(3). 13 indexed citations

16.

Spangenberg, Eric R., et al.. (2006). Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store. Journal of Business Research. 59(12). 1281–1287. 194 indexed citations

17.

Spangenberg, Eric R., Bianca Grohmann, & David E. Sprott. (2004). It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting. Journal of Business Research. 58(11). 1583–1589. 264 indexed citations

18.

Grohmann, Bianca. (2003). Masculine and Feminine Dimensions of Brand Personality: Initial Steps in Scale Development and Validation. ACR European Advances. 1 indexed citations

19.

Johnson, Jean L., Ruby P. Lee, Amit Saini, & Bianca Grohmann. (2003). Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model. Journal of the Academy of Marketing Science. 31(1). 74–89. 302 indexed citations

20.

Voss, Kevin E., Eric R. Spangenberg, & Bianca Grohmann. (2003). Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude. Journal of Marketing Research. 40(3). 310–320. 1587 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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