Kevin E. Voss

3.9k total citations · 1 hit paper
40 papers, 3.0k citations indexed

About

Kevin E. Voss is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kevin E. Voss has authored 40 papers receiving a total of 3.0k indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 16 papers in Sociology and Political Science and 16 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kevin E. Voss's work include Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (15 papers) and Digital Marketing and Social Media (12 papers). Kevin E. Voss is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (15 papers) and Digital Marketing and Social Media (12 papers). Kevin E. Voss collaborates with scholars based in United States, South Korea and Switzerland. Kevin E. Voss's co-authors include Eric R. Spangenberg, Bianca Grohmann, Bashar S. Gammoh, John C. Mowen, Fernando R. Jiménez, Mayoor Mohan, Ayn E. Crowley, Steven W. Rayburn, Goutam Chakraborty and James G. Helgeson and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Retailing.

In The Last Decade

Kevin E. Voss

40 papers receiving 2.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

2003 1.6k citations Kevin E. Voss, Eric R. Spangenberg et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Kevin E. Voss United States	21	2.0k	1.4k	1.0k	457	380	40	3.0k
Gerard Prendergast Hong Kong	30	2.5k 1.2×	1.5k 1.1×	661 0.7×	501 1.1×	429 1.1×	103	3.5k
Isabel Buil Spain	30	1.8k 0.9×	1.8k 1.3×	1.2k 1.2×	526 1.2×	444 1.2×	67	4.1k
Dwight Merunka France	23	2.5k 1.2×	1.8k 1.3×	1.3k 1.3×	349 0.8×	658 1.7×	62	3.6k
Chris Manolis United States	28	1.2k 0.6×	1.3k 1.0×	1.0k 1.0×	641 1.4×	651 1.7×	59	3.5k
Ronald C. Goodstein United States	17	2.1k 1.1×	1.0k 0.8×	885 0.9×	329 0.7×	266 0.7×	30	2.8k
John B. Ford United States	30	1.2k 0.6×	1.2k 0.9×	862 0.9×	273 0.6×	450 1.2×	121	3.0k
Amanda J. Broderick United Kingdom	26	1.6k 0.8×	1.9k 1.4×	777 0.8×	730 1.6×	387 1.0×	41	3.3k
Roger Marshall New Zealand	25	1.5k 0.8×	1.1k 0.8×	941 0.9×	345 0.8×	310 0.8×	70	2.5k
John Deighton United States	23	2.7k 1.3×	1.8k 1.3×	1.3k 1.3×	566 1.2×	536 1.4×	74	4.2k
Michael K. Hui Hong Kong	26	2.1k 1.1×	1.4k 1.0×	1.9k 1.8×	391 0.9×	255 0.7×	45	3.7k

Countries citing papers authored by Kevin E. Voss

Since Specialization

Citations

This map shows the geographic impact of Kevin E. Voss's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kevin E. Voss with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kevin E. Voss more than expected).

Fields of papers citing papers by Kevin E. Voss

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kevin E. Voss. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kevin E. Voss. The network helps show where Kevin E. Voss may publish in the future.

Co-authorship network of co-authors of Kevin E. Voss

This figure shows the co-authorship network connecting the top 25 collaborators of Kevin E. Voss. A scholar is included among the top collaborators of Kevin E. Voss based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kevin E. Voss. Kevin E. Voss is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Voss, Kevin E., Mayoor Mohan, Jin Ho Jung, & Fernando R. Jiménez. (2025). The effect of brand alliances across dependent variables and research designs: A meta-analysis. Journal of Business Research. 191. 115248–115248. 1 indexed citations

Voss, Kevin E.. (2023). Composite-based and covariance-based structural equations modeling: moving forward by changing the dialogue. European Journal of Marketing. 57(6). 1780–1792. 3 indexed citations

Coughlin, Thomas R., Kevin E. Voss, Abhilash Gadi, et al.. (2021). The Effect of Fluid Flow Shear Stress and Substrate Stiffness on Yes-Associated Protein (YAP) Activity and Osteogenesis in Murine Osteosarcoma Cells. Cancers. 13(13). 3128–3128. 12 indexed citations

Ramme, Austin J., et al.. (2017). Automated Bone Segmentation and Surface Evaluation of a Small Animal Model of Post-Traumatic Osteoarthritis. Annals of Biomedical Engineering. 45(5). 1227–1235. 8 indexed citations

Liu, Richie L., David E. Sprott, Eric R. Spangenberg, Sandor Czellar, & Kevin E. Voss. (2017). Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat. Journal of Retailing and Consumer Services. 41. 90–100. 49 indexed citations

Jiménez, Fernando R. & Kevin E. Voss. (2014). An Alternative Approach to the Measurement of Emotional Attachment. Psychology and Marketing. 31(5). 360–370. 74 indexed citations

Rayburn, Steven W. & Kevin E. Voss. (2013). A model of consumer's retail atmosphere perceptions. Journal of Retailing and Consumer Services. 20(4). 400–407. 84 indexed citations

Voss, Kevin E., et al.. (2013). A proposed procedure for construct definition in marketing. European Journal of Marketing. 47(1/2). 5–26. 65 indexed citations

Jiménez, Fernando R., Kevin E. Voss, & Gary L. Frankwick. (2013). A classification schema of co-production of goods: an open-systems perspective. European Journal of Marketing. 47(11/12). 1841–1858. 15 indexed citations

10.

Srivastava, Prashant, Jaewon Yoo, Gary L. Frankwick, & Kevin E. Voss. (2013). Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance. The Journal of Marketing Theory and Practice. 21(4). 429–440. 9 indexed citations

11.

Voss, Kevin E., Bashar S. Gammoh, & Xiang Fang. (2012). How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?. Psychology and Marketing. 29(12). 929–940. 18 indexed citations

12.

Gammoh, Bashar S. & Kevin E. Voss. (2011). Brand Alliance Research: In Search of a New Perspective and Directions forFuture Research. Journal of Marketing Development and Competitiveness. 5(3). 81–93. 15 indexed citations

13.

Voss, Kevin E. & Fernando R. Jiménez. (2010). Social and Equity Inferences in Customers' Evaluation of Services. The Journal of Marketing Theory and Practice. 18(3). 219–232. 8 indexed citations

14.

Voss, Kevin E.. (2010). Voss wins the Presidency! A commentary essay on “Predicting elections from biographical information about candidates: A test of the index method”. Journal of Business Research. 64(4). 345–347. 1 indexed citations

15.

Voss, Kevin E.. (2009). Using Humor in Conjunction with Negative Consequences in Advertising. Journal of Current Issues & Research in Advertising. 31(2). 25–39. 20 indexed citations

16.

Voss, Kevin E., Eric R. Spangenberg, & Bianca Grohmann. (2003). Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude. Journal of Marketing Research. 40(3). 310–320. 1587 indexed citations breakdown →

17.

Voss, Kevin E., Gary L. Frankwick, & Goutam Chakraborty. (2002). The Marketing - Human Resource Interface: Superior Performance for the Small Business. Journal of business & entrepreneurship. 14(2). 69. 3 indexed citations

18.

Voss, Kevin E., et al.. (2001). The Expected Monetary Value of a Student: A Model and Example. Journal of Marketing for HIGHER EDUCATION. 10(4). 51–62. 1 indexed citations

19.

Spangenberg, Eric R., Kevin E. Voss, & Ayn E. Crowley. (1997). Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale. ACR North American Advances. 141 indexed citations

20.

Voss, Kevin E., Donald E. Stem, Lester W. Johnson, & Constantino Arce. (1996). An exploration of the comparability of semantic adjectives in three languages. International Marketing Review. 13(5). 44–58. 14 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact