Carl Obermiller

52 total papers · 3.5k total citations
43 papers, 2.6k citations indexed

About

Carl Obermiller is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Carl Obermiller has authored 43 papers receiving a total of 2.6k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 14 papers in Sociology and Political Science and 4 papers in Social Psychology. Recurrent topics in Carl Obermiller's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (6 papers). Carl Obermiller is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (6 papers). Carl Obermiller collaborates with scholars based in United States and Latvia. Carl Obermiller's co-authors include Eric R. Spangenberg, Douglas L. MacLachlan, Robert Jacobson, Therese A. Louie, Mary Jo Bitner, Robert A. Peterson, Wayne D. Hoyer, William R. Wilson, Ouidade Sabri and Thomas J. Page and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Carl Obermiller

42 papers receiving 2.3k citations

Hit Papers

Development of a Scale to... 1998 2026 2007 2016 1998 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

  1. Development of a Scale to Measure Consumer Skepticism Toward Advertising
    1998 716 citations Carl Obermiller, Eric R. Spangenberg Journal of Consumer Psychology profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Carl Obermiller 1.7k 1.1k 357 309 266 43 2.6k
Sanjay Putrevu 1.6k 0.9× 971 0.9× 343 1.0× 212 0.7× 251 0.9× 41 2.1k
Merrie Brucks 2.1k 1.2× 1.3k 1.1× 677 1.9× 254 0.8× 369 1.4× 40 3.6k
Matteo De Angelis 1.5k 0.8× 1.2k 1.0× 446 1.2× 262 0.8× 241 0.9× 55 2.4k
Yuri Seo 1.5k 0.8× 1.7k 1.5× 323 0.9× 152 0.5× 206 0.8× 61 2.7k
Chun‐Tuan Chang 1.2k 0.7× 1.4k 1.3× 388 1.1× 181 0.6× 294 1.1× 62 2.7k
Tina M. Lowrey 2.1k 1.2× 1.1k 1.0× 369 1.0× 217 0.7× 139 0.5× 64 3.1k
Stacy Landreth Grau 1.3k 0.7× 1.0k 0.9× 414 1.2× 615 2.0× 276 1.0× 32 2.3k
Stephen J. Newell 1.7k 1.0× 1.4k 1.3× 600 1.7× 533 1.7× 363 1.4× 36 2.7k
June Cotte 1.1k 0.6× 1.1k 1.0× 327 0.9× 253 0.8× 294 1.1× 57 2.4k
Karen Page Winterich 1.6k 0.9× 1.0k 0.9× 305 0.9× 327 1.1× 249 0.9× 56 2.7k

Countries citing papers authored by Carl Obermiller

Since Specialization
Citations

This map shows the geographic impact of Carl Obermiller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carl Obermiller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carl Obermiller more than expected).

Fields of papers citing papers by Carl Obermiller

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carl Obermiller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carl Obermiller. The network helps show where Carl Obermiller may publish in the future.

Co-authorship network of co-authors of Carl Obermiller

This figure shows the co-authorship network connecting the top 25 collaborators of Carl Obermiller. A scholar is included among the top collaborators of Carl Obermiller based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carl Obermiller. Carl Obermiller is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Rankless by CCL
2026