Carl Obermiller
- Marketing top 0.2%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 2%
- Strategy and Management top 5%
- Information Systems and Management top 2%
- Co-authors
- Eric R. SpangenbergDouglas L. MacLachlanRobert JacobsonTherese A. LouieMary Jo BitnerRobert A. PetersonWilliam R. WilsonWayne D. Hoyer
- Topics
- Consumer Behavior in Brand Consumption and Identification (11 papers)Digital Marketing and Social Media (7 papers)Consumer Market Behavior and Pricing (6 papers)
- Journals
- SHILAP Revista de lepidopterologíaJournal of Marketing ResearchJournal of Consumer Research
- Partner nations
- United StatesLatvia
In The Last Decade
Carl Obermiller
42 papers receiving 2.3k citations
Hit Papers
Peers
Comparison fields: 5 of 104
- Marketing 1.7k
- Sociology and Political Science 1.1k
- Organizational Behavior and Human Resource Management 357
- Strategy and Management 309
- Information Systems and Management 267
Countries citing papers authored by Carl Obermiller
This map shows the geographic impact of Carl Obermiller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carl Obermiller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carl Obermiller more than expected).
Fields of papers citing papers by Carl Obermiller
This network shows the impact of papers produced by Carl Obermiller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carl Obermiller. The network helps show where Carl Obermiller may publish in the future.
Co-authorship network of co-authors of Carl Obermiller
This figure shows the co-authorship network connecting the top 25 collaborators of Carl Obermiller. A scholar is included among the top collaborators of Carl Obermiller based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carl Obermiller. Carl Obermiller is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 4 | |
| 2 | 1 | |
| 3 | 9 | |
| 4 | Sustainable business as marketing strategy | 11 |
| 5 | 3 | |
| 6 | Brand Loyalty Measurement Made Easy: A Preference-Behavior Model | 3 |
| 7 | 145 | |
| 8 | 158 | |
| 9 | Comments of Evolving Country of Origin Research | 2 |
| 10 | Feelings About Feeling-State Research: a Search For Harmony | 5 |
| 11 | Exploring the Effects of Country of Origin Labels: an Information Processing Framework | 150 |
| 12 | The Formation of Reference Price | 5 |
| 13 | When Do Consumers Infer Quality From Price | 16 |
| 14 | Beliefs in Quality Differences and Brand Choice | 5 |
| 15 | The Elaboration Likelihood Model: Limitations and Extensions in Marketing | 68 |
| 16 | Price Effects on Choice and Perceptions Under Varying Conditions of Experience, Information, and Beliefs in Quality Differences | 11 |
| 17 | Predicting Behavior With Intentions: a Comparison of Conditional Versus Direct Measures | 11 |
| 18 | What Is Low Involvement Low In | 28 |
| 19 | Can Seller/Customer Interaction and Influence Be Studied in the Laboratory? | 1 |
| 20 | Generating Product Ideas: a Modification of the Dual Questioning Technique | 1 |
About Carl Obermiller
Carl Obermiller is a scholar working on Marketing, Applied Psychology and Information Systems and Management, having authored 43 papers that have together received 2.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (6 papers). The work is most often cited by research in Marketing (1.7k citations), Tourism, Leisure and Hospitality Management (76 citations) and General Decision Sciences (86 citations). Carl Obermiller has collaborated with scholars based in United States and Latvia. Frequent co-authors include Eric R. Spangenberg, Douglas L. MacLachlan, Robert Jacobson, Therese A. Louie, Mary Jo Bitner, Robert A. Peterson, William R. Wilson, Wayne D. Hoyer, Ouidade Sabri and Thomas J. Page. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.