Amna Kirmani

8.4k total citations · 3 hit papers
39 papers, 6.5k citations indexed

About

Amna Kirmani is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Amna Kirmani has authored 39 papers receiving a total of 6.5k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 18 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Amna Kirmani's work include Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (9 papers). Amna Kirmani is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (9 papers). Amna Kirmani collaborates with scholars based in United States, Singapore and United Kingdom. Amna Kirmani's co-authors include Akshay R. Rao, Margaret C. Campbell, William Boulding, Peter Wright, Rui Zhu, Sheri Bridges, Sanjay Sood, J. Jeffrey Inman, Linda L. Price and Baba Shiv and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Amna Kirmani

36 papers receiving 5.9k citations

Hit Papers

No Pain, No Gain: A Critical Review of the Literature on ... 1993 2026 2004 2015 2000 2000 1993 500 1000 1.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
    2000 1.6k citations Amna Kirmani et al. Journal of Marketing profile →
  2. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
    2000 967 citations Margaret C. Campbell, Amna Kirmani Journal of Consumer Research profile →
  3. A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
    1993 766 citations Amna Kirmani et al. Journal of Consumer Research profile →

Peers

Amna Kirmani
Alice M. Tybout United States
Margaret C. Campbell United States
Pascale Quester Australia
Akshay R. Rao United States
George M. Zinkhan United States
Judith Lynne Zaichkowsky Canada
Martin Eisend Germany
Jean‐Noël Kapferer France
Chris Janiszewski United States
John Deighton United States
Alice M. Tybout United States
Amna Kirmani
Citations per year, relative to Amna Kirmani Amna Kirmani (= 1×) peers Alice M. Tybout

Countries citing papers authored by Amna Kirmani

Since Specialization
Citations

This map shows the geographic impact of Amna Kirmani's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Amna Kirmani with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Amna Kirmani more than expected).

Fields of papers citing papers by Amna Kirmani

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Amna Kirmani. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Amna Kirmani. The network helps show where Amna Kirmani may publish in the future.

Co-authorship network of co-authors of Amna Kirmani

This figure shows the co-authorship network connecting the top 25 collaborators of Amna Kirmani. A scholar is included among the top collaborators of Amna Kirmani based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Amna Kirmani. Amna Kirmani is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Thompson, Debora V., Amna Kirmani, Rebecca Hamilton, et al.. (2025). Cycles of inequality in the marketplace: Insights from macro, marketer, and consumer perspectives. International Journal of Research in Marketing.
2.
Li, Andrew A., Amna Kirmani, & Rosellina Ferraro. (2024). Why Consumers Boycott More Than Buycott: The Role of Perceived Instrumentality and Self-Enhancement. Journal of the Association for Consumer Research. 9(4). 415–426.
3.
Kirmani, Amna, et al.. (2023). Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior. Journal of Business Ethics. 192(1). 39–56. 10 indexed citations
4.
Kirmani, Amna, et al.. (2023). Designing Brand Cocreation Activities to Increase Digital Consumer Engagement. Journal of Interactive Marketing. 59(2). 151–166. 8 indexed citations
5.
Inman, J. Jeffrey, Margaret C. Campbell, Amna Kirmani, & Linda L. Price. (2018). Our Vision for the Journal of Consumer Research: It’s All about the Consumer. Journal of Consumer Research. 44(5). 955–959. 52 indexed citations
6.
Kirmani, Amna, et al.. (2015). Red Flag! the Effect of Fake Reviews on Consumer Evaluations. ACR North American Advances.
7.
Kirmani, Amna, et al.. (2015). Posting strategically: The consumer as an online media planner. Journal of Consumer Psychology. 25(4). 609–621. 32 indexed citations
8.
Kirmani, Amna, et al.. (2014). Why Are Some Brand Co-Creation Activities More Effective Than Others?: the Effects of Brand Knowledge Potential and Self-Brand Connection on Brand Engagement Intentions. ACR North American Advances. 8 indexed citations
9.
Ferraro, Rosellina, et al.. (2013). Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution. Journal of Marketing Research. 50(4). 477–488. 165 indexed citations
10.
Ferraro, Rosellina, et al.. (2010). Signaling Identity Through Brands: the Role of Perceived Authenticity. ACR North American Advances. 4 indexed citations
11.
Kirmani, Amna. (2009). The self and the brand. Journal of Consumer Psychology. 19(3). 271–275. 83 indexed citations
12.
Kirmani, Amna & Hans Baumgartner. (2000). Reference Points Used In Quality And Value Judgements. Marketing Letters. 11(4). 299–310. 45 indexed citations
13.
Kirmani, Amna & Hans Baumgartner. (1999). Special Session Summary Perceived Quality and Value, Satisfaction and Loyalty: New Insights Into Processes Underlying Some Familiar Constructs. ACR North American Advances. 3 indexed citations
14.
Kirmani, Amna, Sanjay Sood, & Sheri Bridges. (1999). The Ownership Effect in Consumer Responses to Brand Line Stretches. Journal of Marketing. 63(1). 88–101. 325 indexed citations
15.
Brown, Tom J. & Amna Kirmani. (1999). The Influence of Preencounter Affect on Satisfaction with an Anxiety-Provoking Service Encounter. Journal of Service Research. 1(4). 333–346. 41 indexed citations
16.
Kirmani, Amna & Baba Shiv. (1998). Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue‐Relevant Elaboration. Journal of Consumer Psychology. 7(1). 25–47. 118 indexed citations
17.
Kirmani, Amna. (1997). Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong. Journal of Advertising. 26(3). 77–86. 216 indexed citations
18.
Kirmani, Amna & Peter Wright. (1993). Procedural learning, consumer decision making, and marketing communication. Marketing Letters. 4(1). 39–48. 13 indexed citations
19.
Kirmani, Amna & Youjae Yi. (1991). The Effects of Advertising Context on Consumer Responses. ACR North American Advances. 11 indexed citations
20.
Kirmani, Amna & Peter Wright. (1989). Memory and Cuing Effects on Decision Framing. ACR North American Advances. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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