Guillaume D. Johnson

732 citations
24 papers · 490 indexed · h-index 12
Topics
Consumer Behavior in Brand Consumption and Identification (11 papers)Media, Gender, and Advertising (4 papers)Cultural Differences and Values (3 papers)

In The Last Decade

Guillaume D. Johnson

19 papers receiving 450 citations

Peers

Guillaume D. Johnson
Comparison fields: 5 of 60
  • Marketing 291
  • Sociology and Political Science 254
  • Gender Studies 119
  • Organizational Behavior and Human Resource Management 106
  • Social Psychology 71
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Citations per year

Countries citing papers authored by Guillaume D. Johnson

Since Specialization
Citations

This map shows the geographic impact of Guillaume D. Johnson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Guillaume D. Johnson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Guillaume D. Johnson more than expected).

Fields of papers citing papers by Guillaume D. Johnson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Guillaume D. Johnson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Guillaume D. Johnson. The network helps show where Guillaume D. Johnson may publish in the future.

Co-authorship network of co-authors of Guillaume D. Johnson

This figure shows the co-authorship network connecting the top 25 collaborators of Guillaume D. Johnson. A scholar is included among the top collaborators of Guillaume D. Johnson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Guillaume D. Johnson. Guillaume D. Johnson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 0
3 11
4 10
5 1
6 0
7 6
8 24
9 61
10 41
11
The Politics of Target Marketing
1
12 2
13 21
14 48
15 42
16 21
17 66
18 18
19
Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability
28
20 16

About Guillaume D. Johnson

Guillaume D. Johnson is a scholar working on Marketing, Business and International Management and Organizational Behavior and Human Resource Management, having authored 24 papers that have together received 490 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Media, Gender, and Advertising (4 papers) and Cultural Differences and Values (3 papers). The work is most often cited by research in Marketing (291 citations), Gender Studies (119 citations) and Organizational Behavior and Human Resource Management (106 citations). Guillaume D. Johnson has collaborated with scholars based in United States, France and United Kingdom. Frequent co-authors include Sonya A. Grier, Kevin D. Thomas, Miguel Ángel Zúñiga, Abhijit Roy, James M. Mandiberg, Rene Dentiste Mueller, Natalie Ross Adkins, Amanda J. Broderick, Geraldine Rosa Henderson and Eva Kipnis. Their work appears in journals such as Journal of Consumer Research, Journal of Business Research and Journal of Advertising.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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