John Deighton

5.8k total citations · 1 hit paper
74 papers, 4.2k citations indexed

About

John Deighton is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, John Deighton has authored 74 papers receiving a total of 4.2k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 15 papers in Sociology and Political Science and 6 papers in Management of Technology and Innovation. Recurrent topics in John Deighton's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (11 papers) and Consumer Market Behavior and Pricing (10 papers). John Deighton is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (11 papers) and Consumer Market Behavior and Pricing (10 papers). John Deighton collaborates with scholars based in United States, United Kingdom and France. John Deighton's co-authors include Stephen J. Hoch, Robert C. Blattberg, Caroline Henderson, Leora Kornfeld, Daniel Römer, Kent Grayson, Scott A. Neslin, James P. Walsh, Werner Reinartz and Roland T. Rust and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

John Deighton

71 papers receiving 3.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Managing What Consumers Learn from Experience

1989 810 citations Stephen J. Hoch, John Deighton Journal of Marketing profile →

Peers

Countries citing papers authored by John Deighton

Since Specialization

Citations

This map shows the geographic impact of John Deighton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John Deighton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John Deighton more than expected).

Fields of papers citing papers by John Deighton

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John Deighton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John Deighton. The network helps show where John Deighton may publish in the future.

Co-authorship network of co-authors of John Deighton

This figure shows the co-authorship network connecting the top 25 collaborators of John Deighton. A scholar is included among the top collaborators of John Deighton based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John Deighton. John Deighton is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Marketing Thinking and Doing 2020 ·Journal of Marketing ·John Deighton, Carl F. Mela, Christine Moorman	18
2	Learning to Become a Taste Expert 2018 ·Journal of Consumer Research ·Kathryn A. LaTour, John Deighton	38
3	Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping 2013 ·Digital Access to Scholarship at Harvard (DASH) (Harvard University) ·Jill Avery, Thomas J. Steenburgh, John Deighton, (unknown)	7
4	The Ford Fiesta 2013 ·SSRN Electronic Journal ·John Deighton, Leora Kornfeld	1
5	The Value of Data: Consequences for Insight, Innovation & Efficiency in the U.S. Economy 2013 ·John Deighton, (unknown)	4
6	Coca-Cola on Facebook 2011 ·SSRN Electronic Journal ·John Deighton, Leora Kornfeld	3
7	Porsche: the Cayenne launch 2011 ·SSRN Electronic Journal ·John Deighton, Jill Avery, Jeffrey Fear	2
8	The Construction of Ordinary Celebrity 2011 ·ACR North American Advances ·John Deighton, Leora Kornfeld	3
9	United Breaks Guitars 2010 ·SSRN Electronic Journal ·John Deighton, Leora Kornfeld	3
10	Slanket: Responding to Snuggie's Market Entry (TN) 2009 ·SSRN Electronic Journal ·John Deighton, Leora Kornfeld	3
11	How Snapple Got Its Juice Back 2002 ·Harvard business review ·John Deighton	19
12	Special Session Summary Computers As Social Actors 1999 ·ACR North American Advances ·John Deighton	1
13	Interactive Marketing Technologies: Implications For Consumer Research 1995 ·ACR North American Advances ·John Deighton	1
14	The Effects of Advertising on Brand Switching and Repeat Purchasing 1994 ·Journal of Marketing Research ·John Deighton, Caroline Henderson, Scott A. Neslin	184
15	Sincerity, Sham and Satisfaction in Marketplace Performance 1992 ·ACR North American Advances ·John Deighton	3
16	Managing What Consumers Learn from Experience breakdown → 1989 ·Journal of Marketing ·Stephen J. Hoch, John Deighton	810
17	Two Meanings For Transformation 1988 ·ACR North American Advances ·John Deighton	6
18	Persuasion As Directed Inference 1986 ·ACR North American Advances ·John Deighton	2
19	Rhetorical Strategies in Advertising 1985 ·ACR North American Advances ·John Deighton	28
20	How to Solve Problems That Don't Matter: Some Heuristics For Uninvolved Thinking 1983 ·ACR North American Advances ·John Deighton	7

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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