Keith Wilcox

1.9k total citations · 1 hit paper
24 papers, 1.3k citations indexed

About

Keith Wilcox is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Keith Wilcox has authored 24 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Social Psychology. Recurrent topics in Keith Wilcox's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Behavioral Health and Interventions (4 papers). Keith Wilcox is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Behavioral Health and Interventions (4 papers). Keith Wilcox collaborates with scholars based in United States, United Kingdom and France. Keith Wilcox's co-authors include Sankar Sen, Hyeong Min Kim, Lauren Block, Beth Vallen, Gavan J. Fitzsimons, Thomas Krämer, Dhruv Grewal, Juliano Laran, Nancy M. Puccinelli and Andrew T. Stephen and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Keith Wilcox

21 papers receiving 1.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Why Do Consumers Buy Counterfeit Luxury Brands?

2009 623 citations Keith Wilcox, Hyeong Min Kim et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Keith Wilcox United States	12	842	485	261	218	152	24	1.3k
Caglar Irmak United States	14	588 0.7×	303 0.6×	170 0.7×	198 0.9×	159 1.0×	20	995
Kristin Diehl United States	16	718 0.9×	511 1.1×	147 0.6×	157 0.7×	146 1.0×	48	1.3k
Uzma Khan United States	14	787 0.9×	462 1.0×	255 1.0×	460 2.1×	136 0.9×	32	1.5k
Juliano Laran United States	21	751 0.9×	496 1.0×	465 1.8×	538 2.5×	181 1.2×	42	1.6k
Maria L. Cronley United States	16	748 0.9×	429 0.9×	209 0.8×	187 0.9×	188 1.2×	34	1.2k
Rosellina Ferraro United States	12	1.4k 1.6×	783 1.6×	328 1.3×	145 0.7×	338 2.2×	21	2.0k
Blair Kidwell United States	21	901 1.1×	715 1.5×	476 1.8×	217 1.0×	408 2.7×	45	2.0k
Erica Mina Okada United States	10	988 1.2×	385 0.8×	171 0.7×	204 0.9×	253 1.7×	12	1.4k
Bruce A. Huhmann United States	20	638 0.8×	453 0.9×	207 0.8×	114 0.5×	127 0.8×	49	1.3k
Alexander Fedorikhin United States	9	1.1k 1.4×	724 1.5×	482 1.8×	493 2.3×	342 2.3×	17	2.3k

Countries citing papers authored by Keith Wilcox

Since Specialization

Citations

This map shows the geographic impact of Keith Wilcox's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Keith Wilcox with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Keith Wilcox more than expected).

Fields of papers citing papers by Keith Wilcox

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Keith Wilcox. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Keith Wilcox. The network helps show where Keith Wilcox may publish in the future.

Co-authorship network of co-authors of Keith Wilcox

This figure shows the co-authorship network connecting the top 25 collaborators of Keith Wilcox. A scholar is included among the top collaborators of Keith Wilcox based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Keith Wilcox. Keith Wilcox is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Thompson, Debora V., Amna Kirmani, Rebecca Hamilton, et al.. (2025). Cycles of inequality in the marketplace: Insights from macro, marketer, and consumer perspectives. International Journal of Research in Marketing.

Köcher, Sören & Keith Wilcox. (2021). “I Made It Work”: How Using a Self‐Assembled Product Increases Task Performance. Journal of Consumer Psychology. 32(3). 492–499. 5 indexed citations

Wilcox, Keith, et al.. (2018). Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions. Journal of Consumer Research. 46(2). 371–387. 12 indexed citations

Wilcox, Keith & Juliano Laran. (2017). The Dual Effect of Subjective Busyness on Consumer Motivation. ACR North American Advances. 3 indexed citations

DeLong, Caroline M., et al.. (2017). An exploration of rhythm perception in African penguins (Spheniscus demersus). The Journal of the Acoustical Society of America. 142(4_Supplement). 2503–2503. 1 indexed citations

Wilcox, Keith, et al.. (2016). Education, Liberalism and Consumers’ Response to Luxury Brands. ACR North American Advances. 1 indexed citations

Wilcox, Keith, Juliano Laran, Andrew T. Stephen, & Peter Pal Zubcsek. (2016). How being busy can increase motivation and reduce task completion time.. Journal of Personality and Social Psychology. 110(3). 371–384. 37 indexed citations

Johar, Gita Venkataramani, et al.. (2015). Thinking About Financial Deprivation: Rumination and Decision Making Among the Poor. ACR North American Advances. 11 indexed citations

Puccinelli, Nancy M., Keith Wilcox, & Dhruv Grewal. (2015). Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand. ACR Asia-Pacific Advances. 1 indexed citations

10.

Puccinelli, Nancy M., Keith Wilcox, & Dhruv Grewal. (2014). Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context. Journal of Marketing. 79(2). 1–18. 79 indexed citations

11.

Wilcox, Keith, Henrik Hagtvedt, & Bruno Kocher. (2012). Encouraging Ideal Behavior By Imagining Luxury Consumption. ACR North American Advances. 1 indexed citations

12.

Wilcox, Keith & Andrew T. Stephen. (2012). Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control. Journal of Consumer Research. 40(1). 90–103. 34 indexed citations

13.

Wilcox, Keith, et al.. (2011). (In)Congruity in the Evaluation of Celebrity Co-Brands. ACR North American Advances. 1 indexed citations

14.

Laran, Juliano & Keith Wilcox. (2011). Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives. Journal of Consumer Research. 38(2). 229–241. 46 indexed citations

15.

Wilcox, Keith, et al.. (2011). Discrepant Fluency in Self-Customization. Journal of Marketing Research. 48(4). 729–740. 12 indexed citations

16.

Wilcox, Keith, Anne L. Roggeveen, & Dhruv Grewal. (2011). Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products. Journal of Consumer Research. 38(4). 763–773. 45 indexed citations

17.

Wilcox, Keith, et al.. (2011). Leave Home without it? The Effects of Credit Card Debt and Available Credit on Spending. Journal of Marketing Research. 48(SPL). S78–S90. 45 indexed citations

18.

Wilcox, Keith, Beth Vallen, Lauren Block, & Gavan J. Fitzsimons. (2010). Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision. ACR North American Advances. 1 indexed citations

19.

Wilcox, Keith, Thomas Krämer, & Sankar Sen. (2010). Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice. Journal of Consumer Research. 38(1). 151–163. 140 indexed citations

20.

Wilcox, Keith, Hyeong Min Kim, & Sankar Sen. (2009). Why Do Consumers Buy Counterfeit Luxury Brands?. Journal of Marketing Research. 46(2). 247–259. 623 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact