Russell S. Winer

11.3k citations
117 papers · 8.0k indexed · 4 hit papers · h-index 37
Topics
Consumer Market Behavior and Pricing (49 papers)Consumer Behavior in Brand Consumption and Identification (21 papers)Digital Marketing and Social Media (14 papers)

In The Last Decade

Russell S. Winer

110 papers receiving 7.1k citations

Hit Papers

A Reference Price Model of Brand Choice for Frequently Pu...19862026199920121986199520011991200400600

Peers

Russell S. Winer
Comparison fields: 5 of 146
  • Marketing 5.2k
  • Economics and Econometrics 1.7k
  • Organizational Behavior and Human Resource Management 1.7k
  • Sociology and Political Science 1.6k
  • Strategy and Management 1.3k
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Citations per field
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Citations per year

Countries citing papers authored by Russell S. Winer

Since Specialization
Citations

This map shows the geographic impact of Russell S. Winer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Russell S. Winer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Russell S. Winer more than expected).

Fields of papers citing papers by Russell S. Winer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Russell S. Winer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Russell S. Winer. The network helps show where Russell S. Winer may publish in the future.

Co-authorship network of co-authors of Russell S. Winer

This figure shows the co-authorship network connecting the top 25 collaborators of Russell S. Winer. A scholar is included among the top collaborators of Russell S. Winer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Russell S. Winer. Russell S. Winer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 4
2 2
3 1
4 20
5 7
6 6
7 341
8
Sustainability Matters: Why and How Corporate Boards Should Become Involved
5
9
The Interplay Between Category Factors, Customer Characteristics, and Customer Activities in Point-Of-Purchase Decision Making
0
10
Optimal Product Line Design: A Genetic Algorithm Approach to Mitigate Cannibalization
7
11 33
12
Marketing Management, 2nd ed
62
13 1
14
Putting the Customer Back into Customer Relationship Management (CRM)
7
15
SEPARATING SIGNALING EQUILIBRIA UNDER RANDOM RELATIONS BETWEEN COSTS AND ATTRIBUTES
2
16
A Reference Price Model of Brand Choice for Frequently Purchased Productsbreakdown →
717
17 2
18 45
19
Attrition Bias in the Estimation of Econometric Models From Panel Data
2
20
An econometric analysis of the effect of advertising on consumer behavior
1

About Russell S. Winer

Russell S. Winer is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and General Decision Sciences, having authored 117 papers that have together received 8.0k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (49 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Digital Marketing and Social Media (14 papers). The work is most often cited by research in Marketing (5.2k citations), General Decision Sciences (617 citations) and Organizational Behavior and Human Resource Management (1.7k citations). Russell S. Winer has collaborated with scholars based in United States, United Kingdom and Netherlands. Frequent co-authors include Gurumurthy Kalyanaram, J. Miguel Villas‐Boas, Katherine N. Lemon, J. Jeffrey Inman, Tiffany Barnett White, Paul Chaney, Timothy M. Devinney, Rosellina Ferraro, Stephanie Tully and Peter L. Bernstein. Their work appears in journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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