Russell S. Winer

11.3k citations
117 papers · 8.0k indexed · 4 hit papers · h-index 37

Russell S. Winer

110 papers receiving 7.1k citations

Hit Papers

A Framework for Customer Relationship Management5491986202619992012200400600

Peers

Russell S. Winer
Comparison fields: 5 of 146
  • Marketing 5.2k
  • General Decision Sciences 617
  • Organizational Behavior and Human Resource Management 1.7k
  • Tourism, Leisure and Hospitality Management 199
  • Information Systems and Management 731
Replace Peter R. Dickson with:
Peter R. Dickson United States
Сунил Гупта United States
Stephen J. Hoch United States
Scott A. Neslin United States
Glen L. Urban United States
Leigh McAlister United States
J. Jeffrey Inman United States
Tülin Erdem United States
Manohar U. Kalwani United States
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Russell S. Winer relative to Peter R. Dickson United States Peter R. Dickson's profile →
Citations per field
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Peter R. Dickson · 1×
Citations per year

Countries citing papers authored by Russell S. Winer

Since Specialization
Citations

This map shows the geographic impact of Russell S. Winer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Russell S. Winer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Russell S. Winer more than expected).

Fields of papers citing papers by Russell S. Winer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Russell S. Winer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Russell S. Winer. The network helps show where Russell S. Winer may publish in the future.

Co-authorship network

The 25 scholars most cited alongside Russell S. Winer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Russell S. Winer Line = papers co-authored together Russell S. Winer links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20224
2 20222
3 20201
4 201920
5 20177
6 20146
7 2014341
8
Sustainability Matters: Why and How Corporate Boards Should Become Involved
20125
9
The Interplay Between Category Factors, Customer Characteristics, and Customer Activities in Point-Of-Purchase Decision Making
20080
10
Optimal Product Line Design: A Genetic Algorithm Approach to Mitigate Cannibalization
20067
11 200633
12
Marketing Management, 2nd ed
200462
13 20041
14
Putting the Customer Back into Customer Relationship Management (CRM)
20027
15
SEPARATING SIGNALING EQUILIBRIA UNDER RANDOM RELATIONS BETWEEN COSTS AND ATTRIBUTES
20022
16
A Reference Price Model of Brand Choice for Frequently Purchased Productsbreakdown →
1986717
17 19832
18 198245
19
Attrition Bias in the Estimation of Econometric Models From Panel Data
19812
20
An econometric analysis of the effect of advertising on consumer behavior
19791

About Russell S. Winer

Russell S. Winer is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and General Decision Sciences, having authored 117 papers that have together received 8.0k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (49 papers), Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (14 papers), Customer Service Quality and Loyalty (14 papers), Consumer Retail Behavior Studies (14 papers), Innovation Diffusion and Forecasting (12 papers), Economic and Environmental Valuation (9 papers) and Economics of Agriculture and Food Markets (8 papers). The work is most often cited by research in Marketing (5.2k citations), General Decision Sciences (617 citations) and Organizational Behavior and Human Resource Management (1.7k citations). Russell S. Winer has collaborated with scholars based in United States, United Kingdom and Netherlands. Frequent co-authors include Gurumurthy Kalyanaram, J. Miguel Villas‐Boas, Katherine N. Lemon, J. Jeffrey Inman, Tiffany Barnett White, Paul Chaney, Timothy M. Devinney, Rosellina Ferraro, Stephanie Tully and Peter L. Bernstein. Their work appears in journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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