Gurumurthy Kalyanaram

3.4k total citations · 1 hit paper
34 papers, 2.5k citations indexed

About

Gurumurthy Kalyanaram is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Gurumurthy Kalyanaram has authored 34 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 13 papers in Management Science and Operations Research and 8 papers in Economics and Econometrics. Recurrent topics in Gurumurthy Kalyanaram's work include Consumer Market Behavior and Pricing (16 papers), Innovation Diffusion and Forecasting (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Gurumurthy Kalyanaram is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Innovation Diffusion and Forecasting (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Gurumurthy Kalyanaram collaborates with scholars based in United States, India and Canada. Gurumurthy Kalyanaram's co-authors include Russell S. Winer, Frank R. Kardes, John D. C. Little, Glen L. Urban, William T. Robinson, Ronald J. Dornoff, Murali Chandrashekaran, B. P. S. Murthi, Smitha Nair and Kishore Gopalakrishna Pillai and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Product Innovation Management.

In The Last Decade

Gurumurthy Kalyanaram

31 papers receiving 2.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Empirical Generalizations from Reference Price Research

1995 587 citations Gurumurthy Kalyanaram et al. Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gurumurthy Kalyanaram United States	21	1.4k	858	692	651	323	34	2.5k
Florian Zettelmeyer United States	22	1.5k 1.0×	904 1.1×	722 1.0×	398 0.6×	388 1.2×	38	2.4k
Jorge Silva‐Risso United States	19	1.3k 0.9×	762 0.9×	668 1.0×	470 0.7×	338 1.0×	35	2.2k
Eric T. Anderson United States	25	1.5k 1.1×	603 0.7×	529 0.8×	363 0.6×	489 1.5×	51	2.4k
Chakravarthi Narasimhan United States	28	2.7k 1.9×	1.2k 1.4×	1.2k 1.8×	804 1.2×	292 0.9×	58	3.5k
Alvin J. Silk United States	22	1.0k 0.7×	522 0.6×	310 0.4×	361 0.6×	324 1.0×	74	1.9k
Joel E. Urbany United States	24	2.1k 1.5×	581 0.7×	368 0.5×	320 0.5×	527 1.6×	48	2.7k
Wilfred Amaldoss United States	24	1.2k 0.8×	476 0.6×	602 0.9×	541 0.8×	437 1.4×	48	2.0k
Kristiaan Helsen United States	18	897 0.6×	516 0.6×	631 0.9×	424 0.7×	342 1.1×	27	1.8k
Philip M. Parker France	24	1.6k 1.1×	913 1.1×	758 1.1×	869 1.3×	570 1.8×	46	3.0k
Murali K. Mantrala United States	29	1.6k 1.1×	401 0.5×	544 0.8×	437 0.7×	487 1.5×	64	2.5k

Countries citing papers authored by Gurumurthy Kalyanaram

Since Specialization

Citations

This map shows the geographic impact of Gurumurthy Kalyanaram's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gurumurthy Kalyanaram with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gurumurthy Kalyanaram more than expected).

Fields of papers citing papers by Gurumurthy Kalyanaram

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gurumurthy Kalyanaram. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gurumurthy Kalyanaram. The network helps show where Gurumurthy Kalyanaram may publish in the future.

Co-authorship network of co-authors of Gurumurthy Kalyanaram

This figure shows the co-authorship network connecting the top 25 collaborators of Gurumurthy Kalyanaram. A scholar is included among the top collaborators of Gurumurthy Kalyanaram based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gurumurthy Kalyanaram. Gurumurthy Kalyanaram is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Kalyanaram, Gurumurthy, et al.. (2022). Behavioral response to online pricing: empirical and managerial insights. Journal of Indian Business Research. 14(2). 167–185. 9 indexed citations

Kalyanaram, Gurumurthy & Avinandan Mukherjee. (2020). The Bass Model: a parsimonious and accurate approach to forecasting mortality caused by COVID-19. International Journal of Pharmaceutical and Healthcare Marketing. 14(3). 349–360. 7 indexed citations

Saini, Gordhan K., et al.. (2018). The role of brands in recruitment: mediating role of employer brand equity. Asia Pacific Journal of Human Resources. 58(2). 173–196. 37 indexed citations

Pillai, Kishore Gopalakrishna, Gerard P. Hodgkinson, Gurumurthy Kalyanaram, & Smitha Nair. (2015). The Negative Effects of Social Capital in Organizations: A Review and Extension. International Journal of Management Reviews. 19(1). 97–124. 138 indexed citations

Kalyanaram, Gurumurthy, et al.. (2015). Value-Added Ecosystem and Customer Experience Enhancement Framework. Medical Entomology and Zoology. 3. 49–62. 6 indexed citations

Natarajan, Vivek S., Gurumurthy Kalyanaram, & James M. Munch. (2010). Asymmetric Market Reaction to New Product Announcements: An Exploratory Study. Academy of Marketing Studies journal. 14(2). 1. 1 indexed citations

Kalyanaram, Gurumurthy & P. Balasubramanian. (2010). The Effect of Direct Advertising to Consumers (DTCA) In Prescription Pharmaceutical Drugs, and Consumer Welfare. 1 indexed citations

Kalyanaram, Gurumurthy. (2009). The endogenous modeling of the effect of direct‐to‐consumer advertising in prescription drugs. International Journal of Pharmaceutical and Healthcare Marketing. 3(2). 137–148. 20 indexed citations

Kalyanaram, Gurumurthy. (2008). The order of entry effect in prescription (Rx) and over‐the‐counter (OTC) pharmaceutical drugs. International Journal of Pharmaceutical and Healthcare Marketing. 2(1). 35–46. 20 indexed citations

10.

Vakratsas, Demetrios, Ram C. Rao, & Gurumurthy Kalyanaram. (2003). An Empirical Analysis of Follower Entry Timing Decisions. Marketing Letters. 14(3). 203–216. 23 indexed citations

11.

Kalyanaram, Gurumurthy. (2002). A process design model and an application. 956–956. 1 indexed citations

12.

Kalyanaram, Gurumurthy & Vish Krishnan. (1997). Deliberate Product Definition: Customizing the Product Definition Process. Journal of Marketing Research. 34(2). 276–285. 34 indexed citations

13.

Murthi, B. P. S., Kannan Srinivasan, & Gurumurthy Kalyanaram. (1996). Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages. Journal of Marketing Research. 33(3). 329–336. 88 indexed citations

14.

Robinson, William T., Gurumurthy Kalyanaram, & Glen L. Urban. (1994). First-mover advantages from pioneering new markets: A survey of empirical evidence. Review of Industrial Organization. 9(1). 1–23. 100 indexed citations

15.

Kalyanaram, Gurumurthy & Dick R. Wittink. (1994). Heterogeneity in entry effects between nondurable consumer product categories. International Journal of Research in Marketing. 11(3). 219–231. 30 indexed citations

16.

Kardes, Frank R., Gurumurthy Kalyanaram, Murali Chandrashekaran, & Ronald J. Dornoff. (1993). Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage. Journal of Consumer Research. 20(1). 62–62. 195 indexed citations

17.

Kardes, Frank R. & Gurumurthy Kalyanaram. (1992). Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective. Journal of Marketing Research. 29(3). 343–343. 87 indexed citations

18.

Kalyanaram, Gurumurthy & Glen L. Urban. (1992). Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods. Marketing Science. 11(3). 235–250. 113 indexed citations

19.

Basu, Amiya K. & Gurumurthy Kalyanaram. (1990). On the relative performance of linear versus nonlinear compensation plans. International Journal of Research in Marketing. 7(2-3). 171–178. 29 indexed citations

20.

Basu, Amiya K. & Gurumurthy Kalyanaram. (1989). A study of a class of simple salesforce compensation plans. Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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