Sankar Sen

15.5k total citations · 5 hit papers
94 papers, 11.0k citations indexed

About

Sankar Sen is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Sankar Sen has authored 94 papers receiving a total of 11.0k indexed citations (citations by other indexed papers that have themselves been cited), including 44 papers in Marketing, 29 papers in Strategy and Management and 27 papers in Sociology and Political Science. Recurrent topics in Sankar Sen's work include Consumer Behavior in Brand Consumption and Identification (28 papers), Corporate Social Responsibility Reporting (27 papers) and Environmental Sustainability in Business (17 papers). Sankar Sen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Corporate Social Responsibility Reporting (27 papers) and Environmental Sustainability in Business (17 papers). Sankar Sen collaborates with scholars based in United States, Germany and Thailand. Sankar Sen's co-authors include CB Bhattacharya, Shuili Du, Keith Wilcox, Daniel Korschun, Nicola Stokburger-Sauer, Hyeong Min Kim, S. Ratneshwar, Vicki G. Morwitz, Zeynep Gürhan‐Canlı and Shuili Du and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Management Science.

In The Last Decade

Sankar Sen

86 papers receiving 10.1k citations

Hit Papers

Consumer–Company Identification: A Framework for Understa... 2003 2026 2010 2018 2003 2010 2004 2012 2009 500 1000 1.5k 2.0k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Sankar Sen United States 35 6.9k 5.5k 3.5k 2.9k 1.4k 94 11.0k
CB Bhattacharya United States 33 8.1k 1.2× 7.8k 1.4× 3.9k 1.1× 4.3k 1.5× 1.7k 1.2× 70 13.7k
Aron O’Cass Australia 57 6.2k 0.9× 3.2k 0.6× 4.2k 1.2× 3.6k 1.2× 1.8k 1.3× 157 12.1k
Tom J. Brown United States 24 5.5k 0.8× 3.6k 0.7× 3.1k 0.9× 5.1k 1.8× 1.5k 1.1× 52 10.0k
Peter A. Dacin Canada 23 4.4k 0.6× 3.7k 0.7× 2.3k 0.7× 3.0k 1.0× 949 0.7× 46 8.9k
Bodo B. Schlegelmilch Austria 48 4.2k 0.6× 4.1k 0.8× 2.1k 0.6× 1.6k 0.6× 1.2k 0.9× 168 9.5k
Grahame R. Dowling Australia 34 4.3k 0.6× 3.9k 0.7× 2.7k 0.8× 3.1k 1.1× 1.6k 1.2× 86 9.4k
Aric Rindfleisch United States 34 3.9k 0.6× 3.2k 0.6× 2.6k 0.7× 2.2k 0.8× 632 0.5× 67 9.5k
Shankar Ganesan United States 23 4.2k 0.6× 4.5k 0.8× 3.5k 1.0× 7.3k 2.5× 2.1k 1.5× 37 12.3k
O. C. Ferrell United States 50 5.3k 0.8× 6.5k 1.2× 3.2k 0.9× 5.7k 2.0× 5.7k 4.1× 160 15.7k
Adam Lindgreen United Kingdom 47 4.0k 0.6× 4.4k 0.8× 1.8k 0.5× 2.7k 0.9× 872 0.6× 203 8.4k

Countries citing papers authored by Sankar Sen

Since Specialization
Citations

This map shows the geographic impact of Sankar Sen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sankar Sen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sankar Sen more than expected).

Fields of papers citing papers by Sankar Sen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sankar Sen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sankar Sen. The network helps show where Sankar Sen may publish in the future.

Co-authorship network of co-authors of Sankar Sen

This figure shows the co-authorship network connecting the top 25 collaborators of Sankar Sen. A scholar is included among the top collaborators of Sankar Sen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sankar Sen. Sankar Sen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
2.
Wongkitrungrueng, Apiradee, Krittinee Nuttavuthisit, & Sankar Sen. (2023). Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles. Journal of Global Scholars of Marketing Science. 34(2). 283–304. 2 indexed citations
3.
Sen, Sankar, et al.. (2019). Influence of Human Relations on Organizational Performance in Automobile Industry. International Journal of Innovative Technology and Exploring Engineering. 9(1). 1312–1314. 1 indexed citations
4.
Sen, Sankar, et al.. (2017). Consumer Reactions to Csr: Morality Based Differences. ACR North American Advances. 1 indexed citations
5.
Sen, Sankar, et al.. (2017). How psychological contracts motivate employer-brand patronage. Marketing Letters. 28(3). 385–395. 4 indexed citations
6.
Irmak, Caglar, Thomas Krämer, & Sankar Sen. (2016). Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices. Journal of Consumer Psychology. 27(2). 264–269. 2 indexed citations
7.
Hildebrand, Diogo, et al.. (2012). In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men. Journal of Public Policy & Marketing. 32(1_suppl). 70–78. 21 indexed citations
8.
Carroll, Archie B., Kareem M. Shabana, John Peloza, et al.. (2012). Sustainability Matters: Why and How Corporate Boards Should Become Involved. SSRN Electronic Journal. 5 indexed citations
9.
Wilcox, Keith, Hyeong Min Kim, & Sankar Sen. (2009). Why Do Consumers Buy Counterfeit Luxury Brands?. Journal of Marketing Research. 46(2). 247–259. 623 indexed citations breakdown →
10.
Korschun, Daniel, CB Bhattacharya, & Sankar Sen. (2009). Using Corporate Social Responsibility to Strengthen Employee and Customer Relationships. ACR Asia-Pacific Advances. 12 indexed citations
11.
Du, Shuili, Sankar Sen, & CB Bhattacharya. (2008). Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families. SSRN Electronic Journal. 1 indexed citations
12.
Stokburger-Sauer, Nicola, S. Ratneshwar, Sankar Sen, & Hans H. Bauer. (2008). Antecedents and Consequences of Consumer-Brand Identification: Theory and Empirical Test. ACR North American Advances. 5 indexed citations
13.
Irmak, Caglar, Beth Vallen, & Sankar Sen. (2008). The Role of Uniqueness Motivations in Social Comparison Processes. ACR North American Advances. 1 indexed citations
14.
Bhattacharya, CB, Sankar Sen, & Daniel Korschun. (2008). Using Corporate Social Responsibility to Win the War for Talent. SSRN Electronic Journal. 49(2). 37–44. 474 indexed citations
15.
Du, Shuili, CB Bhattacharya, & Sankar Sen. (2007). Convergence of Interests--Cultivating Consumer Trust Through Corporate Social Initiatives. ACR North American Advances. 28 indexed citations
16.
Sen, Sankar, Lauren Block, & Sucharita Chandran. (2002). Window displays and consumer shopping decisions. Journal of Retailing and Consumer Services. 9(5). 277–290. 83 indexed citations
17.
Sen, Sankar, Zeynep Gürhan‐Canlı, & Vicki G. Morwitz. (2001). Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts. Journal of Consumer Research. 28(3). 399–417. 435 indexed citations
18.
Sen, Sankar & Vicki G. Morwitz. (1996). Is it better to have loved and lost than never to have loved at all? The effect of changes in product features over time. Marketing Letters. 7(3). 225–235. 5 indexed citations
19.
Sen, Sankar. (1991). Role of the Army in Combating Terrorism. The Police Journal Theory Practice and Principles. 64(1). 58–62. 2 indexed citations
20.
Sen, Sankar. (1989). Narco-Terrorism. The Police Journal Theory Practice and Principles. 62(4). 297–302. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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