Scott A. Neslin

14.7k total citations · 5 hit papers
90 papers, 10.2k citations indexed

About

Scott A. Neslin is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Scott A. Neslin has authored 90 papers receiving a total of 10.2k indexed citations (citations by other indexed papers that have themselves been cited), including 72 papers in Marketing, 18 papers in Economics and Econometrics and 16 papers in Management Science and Operations Research. Recurrent topics in Scott A. Neslin's work include Consumer Market Behavior and Pricing (63 papers), Consumer Retail Behavior Studies (33 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers). Scott A. Neslin is often cited by papers focused on Consumer Market Behavior and Pricing (63 papers), Consumer Retail Behavior Studies (33 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers). Scott A. Neslin collaborates with scholars based in United States, United Kingdom and Netherlands. Scott A. Neslin's co-authors include Kusum L. Ailawadi, Robert C. Blattberg, Peter C. Verhoef, Karen Gedenk, Donald R. Lehmann, Björn Vroomen, Caroline Henderson, Robert W. Shoemaker, Asim Ansari and Carl F. Mela and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Management Science.

In The Last Decade

Scott A. Neslin

83 papers receiving 9.1k citations

Hit Papers

5 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

2001 755 citations Kusum L. Ailawadi, Scott A. Neslin et al. Journal of Marketing profile →
Challenges and Opportunities in Multichannel Customer Management

2006 753 citations Scott A. Neslin, Peter C. Verhoef et al. profile →
Multichannel customer management: Understanding the research-shopper phenomenon

2007 710 citations Peter C. Verhoef, Scott A. Neslin et al. International Journal of Research in Marketing profile →
Revenue Premium as an Outcome Measure of Brand Equity

2003 692 citations Kusum L. Ailawadi, Donald R. Lehmann et al. Journal of Marketing profile →
Sales Promotion: Concepts, Methods and Strategies

1990 675 citations Robert C. Blattberg, Scott A. Neslin profile →

Peers

Countries citing papers authored by Scott A. Neslin

Since Specialization

Citations

This map shows the geographic impact of Scott A. Neslin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Scott A. Neslin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Scott A. Neslin more than expected).

Fields of papers citing papers by Scott A. Neslin

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Scott A. Neslin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Scott A. Neslin. The network helps show where Scott A. Neslin may publish in the future.

Co-authorship network of co-authors of Scott A. Neslin

This figure shows the co-authorship network connecting the top 25 collaborators of Scott A. Neslin. A scholar is included among the top collaborators of Scott A. Neslin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Scott A. Neslin. Scott A. Neslin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

#	Work	Indexed citations
1	The History of Marketing Science 2022 ·RePEc: Research Papers in Economics ·Russell S. Winer, Scott A. Neslin	2
2	The omnichannel continuum: Integrating online and offline channels along the customer journey 2022 ·Journal of Retailing ·Scott A. Neslin	78
3	How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth 2021 ·Journal of Marketing ·Jonathan Z. Zhang, (unknown), Scott A. Neslin	36
4	Free Shipping Promotions and Product Returns 2020 ·Journal of Marketing Research ·Edlira Shehu, Dominik Papies, Scott A. Neslin	61
5	Social Contagion and Customer Adoption of New Sales Channels 2015 ·Journal of Retailing ·(unknown), Kamel Jedidi, Donald R. Lehmann, Scott A. Neslin	65
6	The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice 2013 ·SSRN Electronic Journal ·Umut Konuş, Scott A. Neslin, Peter C. Verhoef	0
7	Overcoming the “recency trap” in customer relationship management 2012 ·Journal of the Academy of Marketing Science ·Scott A. Neslin, Gail Ayala Taylor, (unknown), (unknown)	29
8	Decision Process Evolution in Customer Channel Choice 2011 ·Journal of Marketing ·Sara Valentini, Elisa Montaguti, Scott A. Neslin	119
9	On Estimating Current-customer Equity Using Company Summary Data: Comment 2011 ·Journal of Interactive Marketing ·Scott A. Neslin	1
10	Promotion Dynamics 2009 ·RePEc: Research Papers in Economics ·Scott A. Neslin, Harald J. van Heerde	39
11	Database Marketing 2008 ·Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin	108
12	Customer Channel Migration 2008 ·Journal of Marketing Research ·Asim Ansari, Carl F. Mela, Scott A. Neslin	434
13	Multichannel customer management: Understanding the research-shopper phenomenon breakdown → 2007 ·International Journal of Research in Marketing ·Peter C. Verhoef, Scott A. Neslin, Björn Vroomen	710
14	The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment 2003 ·Praveen K. Kopalle, Scott A. Neslin	77
15	A product-market-based measure of brand equity 2002 ·SSRN Electronic Journal ·Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin	11
16	Promotional Elasticities and Category Characteristics 1996 ·Journal of Marketing ·Chakravarthi Narasimhan, Scott A. Neslin, Subrata K. Sen	244
17	The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies 1995 ·Management Science ·Scott A. Neslin, Stephen G. Powell, (unknown)	58
18	The Effects of Advertising on Brand Switching and Repeat Purchasing 1994 ·Journal of Marketing Research ·John Deighton, Caroline Henderson, Scott A. Neslin	184
19	A Model for Evaluating the Profitability of Coupon Promotions 1983 ·Marketing Science ·Scott A. Neslin, Robert W. Shoemaker	90
20	The Value of Conjoint Analysis in Enhancing Experiential Learning 1982 ·Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference ·Leonard Greenhalgh, Scott A. Neslin	2

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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