CB Bhattacharya
- Marketing top 0.02%
- Environmental Sustainability in Business 20
- Consumer Behavior in Brand Consumption and Identification 16
- Strategy and Management top 0.05%
- Corporate Social Responsibility Reporting 34
- Corporate Identity and Reputation 9
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- Customer Service Quality and Loyalty 14
- Management and Organizational Studies 4
- Information Systems and Management top 0.1%
- Ethics in Business and Education 12
- Communication top 0.5%
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- Corporate Finance and Governance 5
- Co-authors
- Sankar SenXueming LuoShuili DuHayagreeva RaoMary Ann GlynnKimberly D. ElsbachDaniel KorschunDiogo Hildebrand
- Journals
- Journal of Marketing (6 papers)Journal of Public Policy & Marketing (4 papers)Journal of Business Ethics (3 papers)
- Partner nations
- United StatesGermanyUnited Kingdom
In The Last Decade
CB Bhattacharya
66 papers receiving 12.5k citations
Hit Papers
Peers
Comparison fields: 5 of 118
- Marketing 8.1k
- Strategy and Management 7.8k
- Organizational Behavior and Human Resource Management 4.3k
- Information Systems and Management 1.7k
- Communication 974
Countries citing papers authored by CB Bhattacharya
This map shows the geographic impact of CB Bhattacharya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by CB Bhattacharya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites CB Bhattacharya more than expected).
Fields of papers citing papers by CB Bhattacharya
This network shows the impact of papers produced by CB Bhattacharya. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by CB Bhattacharya. The network helps show where CB Bhattacharya may publish in the future.
Co-authorship network
The 25 scholars most cited alongside CB Bhattacharya, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 0 | |
| 3 | 2022 | 2 | |
| 4 | 2022 | 1 | |
| 5 | Consumer Reactions to Csr: Morality Based Differences | 2017 | 1 |
| 6 | 2016 | 5 | |
| 7 | 2014 | 86 | |
| 8 | 2013 | 2 | |
| 9 | Sustainability Matters: Why and How Corporate Boards Should Become Involved | 2012 | 5 |
| 10 | Using Corporate Social Responsibility to Strengthen Employee and Customer Relationships | 2009 | 12 |
| 11 | Using Corporate Social Responsibility to Win the War for Talent | 2008 | 474 |
| 12 | Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families | 2008 | 1 |
| 13 | Consumers' Reactions to Acquisitions of Socially Responsible Companies | 2008 | 3 |
| 14 | Convergence of Interests--Cultivating Consumer Trust Through Corporate Social Initiatives | 2007 | 28 |
| 15 | 2005 | 45 | |
| 16 | 2002 | 164 | |
| 17 | Towards a system for monitoring brand health from store scanner data | 2000 | 2 |
| 18 | 1997 | 95 | |
| 19 | Relationship between the Marketing Mix and Share of Category Requirements | 1996 | 1 |
| 20 | 1995 | 466 |
About CB Bhattacharya
CB Bhattacharya is a scholar working on Marketing, Strategy and Management and Information Systems and Management, having authored 70 papers that have together received 13.7k indexed citations. Recurring topics across this work include Corporate Social Responsibility Reporting (34 papers), Environmental Sustainability in Business (20 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (14 papers), Ethics in Business and Education (12 papers), Corporate Identity and Reputation (9 papers), Corporate Finance and Governance (5 papers) and Management and Organizational Studies (4 papers). The work is most often cited by research in Marketing (8.1k citations), Strategy and Management (7.8k citations) and Organizational Behavior and Human Resource Management (4.3k citations). CB Bhattacharya has collaborated with scholars based in United States, Germany and United Kingdom. Frequent co-authors include Sankar Sen, Xueming Luo, Shuili Du, Hayagreeva Rao, Mary Ann Glynn, Kimberly D. Elsbach, Daniel Korschun, Shuili Du, Diogo Hildebrand and N. Craig Smith. Their work appears in journals such as Journal of Marketing, Journal of Public Policy & Marketing, Journal of Business Ethics, Business Horizons and Management Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.