CB Bhattacharya

18.8k total citations · 6 hit papers
70 papers, 13.7k citations indexed

About

CB Bhattacharya is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, CB Bhattacharya has authored 70 papers receiving a total of 13.7k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Strategy and Management, 32 papers in Marketing and 18 papers in Organizational Behavior and Human Resource Management. Recurrent topics in CB Bhattacharya's work include Corporate Social Responsibility Reporting (34 papers), Environmental Sustainability in Business (20 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). CB Bhattacharya is often cited by papers focused on Corporate Social Responsibility Reporting (34 papers), Environmental Sustainability in Business (20 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). CB Bhattacharya collaborates with scholars based in United States, Germany and France. CB Bhattacharya's co-authors include Sankar Sen, Xueming Luo, Shuili Du, Hayagreeva Rao, Mary Ann Glynn, Kimberly D. Elsbach, Daniel Korschun, Shuili Du, Diogo Hildebrand and N. Craig Smith and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Applied Psychology.

In The Last Decade

CB Bhattacharya

66 papers receiving 12.5k citations

Hit Papers

5 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

2003 2.4k citations CB Bhattacharya, Sankar Sen Journal of Marketing profile →
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

2010 1.7k citations Shuili Du, CB Bhattacharya et al. profile →
Corporate Social Responsibility, Customer Satisfaction, and Market Value

2006 1.6k citations CB Bhattacharya et al. Journal of Marketing profile →
Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

2004 1.6k citations CB Bhattacharya, Sankar Sen profile →
Corporate Social Responsibility, Customer Satisfaction, and Market Value

2006 1.6k citations CB Bhattacharya et al. Journal of Marketing profile →
Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members

1995 801 citations CB Bhattacharya, Hayagreeva Rao et al. Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
CB Bhattacharya United States	33	8.1k	7.8k	4.3k	3.9k	1.7k	70	13.7k
Sankar Sen United States	35	6.9k 0.8×	5.5k 0.7×	2.9k 0.7×	3.5k 0.9×	1.4k 0.8×	94	11.0k
Aron O’Cass Australia	57	6.2k 0.8×	3.2k 0.4×	3.6k 0.8×	4.2k 1.1×	1.8k 1.0×	157	12.1k
Rohit Deshpandé United States	43	7.5k 0.9×	8.1k 1.0×	10.2k 2.3×	5.8k 1.5×	3.1k 1.8×	89	20.2k
Grahame R. Dowling Australia	34	4.3k 0.5×	3.9k 0.5×	3.1k 0.7×	2.7k 0.7×	1.6k 0.9×	86	9.4k
Robert W. Palmatier United States	53	6.4k 0.8×	3.6k 0.5×	6.4k 1.5×	5.0k 1.3×	2.0k 1.1×	107	13.3k
O. C. Ferrell United States	50	5.3k 0.7×	6.5k 0.8×	5.7k 1.3×	3.2k 0.8×	5.7k 3.3×	160	15.7k
David K. Tse Hong Kong	39	3.5k 0.4×	4.0k 0.5×	3.9k 0.9×	2.7k 0.7×	1.0k 0.6×	71	10.1k
Shankar Ganesan United States	23	4.2k 0.5×	4.5k 0.6×	7.3k 1.7×	3.5k 0.9×	2.1k 1.2×	37	12.3k
Andrew C. Wicks United States	26	3.6k 0.4×	7.7k 1.0×	3.2k 0.7×	1.7k 0.4×	2.2k 1.3×	79	12.0k
Charles J. Fombrun United States	40	4.2k 0.5×	10.5k 1.3×	4.0k 0.9×	2.6k 0.7×	1.0k 0.6×	60	14.8k

Countries citing papers authored by CB Bhattacharya

Since Specialization

Citations

This map shows the geographic impact of CB Bhattacharya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by CB Bhattacharya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites CB Bhattacharya more than expected).

Fields of papers citing papers by CB Bhattacharya

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by CB Bhattacharya. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by CB Bhattacharya. The network helps show where CB Bhattacharya may publish in the future.

Co-authorship network of co-authors of CB Bhattacharya

This figure shows the co-authorship network connecting the top 25 collaborators of CB Bhattacharya. A scholar is included among the top collaborators of CB Bhattacharya based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with CB Bhattacharya. CB Bhattacharya is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Valdés, León, et al.. (2025). The Authenticity of Purpose Claims: Firm Capacity and Job Seeker Responses to Recruitment Efforts. Management Science.

Sen, Sankar, CB Bhattacharya, Silvia Bellezza, et al.. (2024). Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better. SHILAP Revista de lepidopterología. 30–42. 1 indexed citations

Bhattacharya, CB, et al.. (2022). Women's movements and female board representation. Business and Society Review. 127(4). 809–834. 2 indexed citations

Sen, Sankar, et al.. (2017). Consumer Reactions to Csr: Morality Based Differences. ACR North American Advances. 1 indexed citations

Korschun, Daniel, CB Bhattacharya, & Scott D. Swain. (2016). CSR and the Frontline Context: How Social Programs Improve Customer Service. SHILAP Revista de lepidopterología. 8(1). 24–29. 5 indexed citations

Sen, Sankar, Shuili Du, & CB Bhattacharya. (2014). Building Brand Relationships through Corporate Social Responsibility. 217–233. 11 indexed citations

Janssen, Catherine, Sankar Sen, & CB Bhattacharya. (2014). Corporate crises in the age of corporate social responsibility. Business Horizons. 58(2). 183–192. 86 indexed citations

Carroll, Archie B., Kareem M. Shabana, John Peloza, et al.. (2012). Sustainability Matters: Why and How Corporate Boards Should Become Involved. SSRN Electronic Journal. 5 indexed citations

Bhattacharya, CB. (2012). Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value. Stanford Social Innovation Review. 67 indexed citations

10.

Bhattacharya, CB, Sankar Sen, & Daniel Korschun. (2011). Leveraging Corporate Responsibility. Cambridge University Press eBooks. 50 indexed citations

11.

Korschun, Daniel, CB Bhattacharya, & Sankar Sen. (2009). Using Corporate Social Responsibility to Strengthen Employee and Customer Relationships. ACR Asia-Pacific Advances. 12 indexed citations

12.

Swain, Scott D., et al.. (2008). Consumers' Reactions to Acquisitions of Socially Responsible Companies. ACR North American Advances. 3 indexed citations

13.

Du, Shuili, Sankar Sen, & CB Bhattacharya. (2008). Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families. SSRN Electronic Journal. 1 indexed citations

14.

Bhattacharya, CB, Sankar Sen, & Daniel Korschun. (2008). Using Corporate Social Responsibility to Win the War for Talent. SSRN Electronic Journal. 49(2). 37–44. 474 indexed citations

15.

Du, Shuili, CB Bhattacharya, & Sankar Sen. (2007). Convergence of Interests--Cultivating Consumer Trust Through Corporate Social Initiatives. ACR North American Advances. 28 indexed citations

16.

Bhattacharya, CB & Kimberly D. Elsbach. (2002). Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives. Journal of Public Policy & Marketing. 21(1). 26–36. 164 indexed citations

17.

Sen, Sankar & CB Bhattacharya. (2001). Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility. Journal of Marketing Research. 38(2). 225–243. 270 indexed citations

18.

Bhattacharya, CB & Leonard M. Lodish. (2000). Towards a system for monitoring brand health from store scanner data. Marketing Science Institute eBooks. 2 indexed citations

19.

Bhattacharya, CB, Peter S. Fader, Leonard M. Lodish, & Wayne S. DeSarbo. (1996). Relationship between the Marketing Mix and Share of Category Requirements. SSRN Electronic Journal. 1 indexed citations

20.

Bhattacharya, CB, Hayagreeva Rao, & Mary Ann Glynn. (1995). Understanding the Bond of Identification: An Investigation of its Correlates among Art Museum Members. Journal of Marketing. 59(4). 46–57. 466 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact