Franziska Völckner

5.1k citations
50 papers · 3.5k indexed · 3 hit papers · h-index 22

Franziska Völckner

49 papers receiving 3.3k citations

Hit Papers

How collinearity affects mixture regression results3702013202620172021100200300400500

Peers

Franziska Völckner
Comparison fields: 5 of 126
  • Marketing 2.1k
  • Tourism, Leisure and Hospitality Management 136
  • Organizational Behavior and Human Resource Management 879
  • Information Systems and Management 499
  • Sociology and Political Science 1.6k
Replace Vanitha Swaminathan with:
Vanitha Swaminathan United States
Bianca Grohmann Canada
Giampaolo Viglia United Kingdom
Byron Sharp Australia
Barbara Groß United States
Gerard Prendergast Hong Kong
Michael R. Solomon United States
John Deighton United States
C. Whan Park United States
Srinivas Durvasula United States
Franziska Völckner relative to Vanitha Swaminathan United States Vanitha Swaminathan's profile →
Citations per field
00.5×1.6×
Vanitha Swaminathan · 1×
Citations per year

Countries citing papers authored by Franziska Völckner

Since Specialization
Citations

This map shows the geographic impact of Franziska Völckner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Franziska Völckner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Franziska Völckner more than expected).

Fields of papers citing papers by Franziska Völckner

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Franziska Völckner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Franziska Völckner. The network helps show where Franziska Völckner may publish in the future.

Co-authorship network

The 25 scholars most cited alongside Franziska Völckner, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Franziska Völckner Line = papers co-authored together Franziska Völckner links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20244
2 20245
3 20241
4 20237
5 20234
6 201951
7 201712
8 20177
9
How collinearity affects mixture regression results
20150
10
How collinearity affects mixture regression resultsbreakdown →
2014370
11
Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats
20132
12
Cooling Down Or Heating Up With Emotions: How Temperature Affects Customer Response to Emotional Advertising Appeals
20121
13 20122
14 2012193
15
The Impact of Brand Extension Success Drivers on Brand Extension Price Premiums
20102
16
The Role of Parent Brand Quality for Service Brand Extension Success
20102
17 2010138
18 20083
19 2007116
20 2006218

About Franziska Völckner

Franziska Völckner is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and General Decision Sciences, having authored 50 papers that have together received 3.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (27 papers), Consumer Market Behavior and Pricing (16 papers), Wine Industry and Tourism (9 papers), Digital Marketing and Social Media (9 papers), Economic and Environmental Valuation (7 papers), Innovation Diffusion and Forecasting (6 papers), Customer Service Quality and Loyalty (5 papers) and Technology Adoption and User Behaviour (4 papers). The work is most often cited by research in Marketing (2.1k citations), Tourism, Leisure and Hospitality Management (136 citations) and Organizational Behavior and Human Resource Management (879 citations). Franziska Völckner has collaborated with scholars based in Germany, Australia and United States. Frequent co-authors include Henrik Sattler, Christian M. Ringle, Jan-Michael Becker, Sonja Gensler, Yuping Liu–Thompkins, Caroline Wiertz, Julian Hofmann, Kristina Klein, Marko Sarstedt and Valentyna Melnyk. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and MIS Quarterly.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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