Giang Trinh

764 total citations
44 papers, 559 citations indexed

About

Giang Trinh is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Giang Trinh has authored 44 papers receiving a total of 559 indexed citations (citations by other indexed papers that have themselves been cited), including 42 papers in Marketing, 10 papers in Sociology and Political Science and 10 papers in Management Science and Operations Research. Recurrent topics in Giang Trinh's work include Consumer Market Behavior and Pricing (34 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Consumer Retail Behavior Studies (17 papers). Giang Trinh is often cited by papers focused on Consumer Market Behavior and Pricing (34 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Consumer Retail Behavior Studies (17 papers). Giang Trinh collaborates with scholars based in Australia, New Zealand and United Kingdom. Giang Trinh's co-authors include John Dawes, Malcolm Wright, Svetlana Bogomolova, Zachary William Anesbury, Larry Lockshin, Rachel Kennedy, Carl Driesener, Arry Tanusondjaja, Desmond Lam and Jenni Romaniuk and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Giang Trinh

40 papers receiving 546 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Giang Trinh Australia	15	441	141	82	76	75	44	559
Carl Driesener Australia	14	497 1.1×	269 1.9×	111 1.4×	58 0.8×	72 1.0×	29	656
Pierre Desmet France	11	276 0.6×	117 0.8×	60 0.7×	88 1.2×	36 0.5×	43	482
Aidin Namin United States	12	358 0.8×	204 1.4×	134 1.6×	59 0.8×	27 0.4×	26	572
Monica Faraoni Italy	10	294 0.7×	228 1.6×	92 1.1×	32 0.4×	32 0.4×	18	552
Edmund K. Hershberger United States	4	239 0.5×	253 1.8×	52 0.6×	61 0.8×	102 1.4×	7	482
Laurens Sloot Netherlands	12	644 1.5×	155 1.1×	207 2.5×	120 1.6×	63 0.8×	23	895
Hyeyoung Kim United States	13	356 0.8×	240 1.7×	117 1.4×	64 0.8×	18 0.2×	25	642
Bruno Busacca Italy	8	260 0.6×	130 0.9×	206 2.5×	40 0.5×	25 0.3×	32	481
Joseph Pancras United States	12	383 0.9×	179 1.3×	176 2.1×	92 1.2×	61 0.8×	28	609
Narayan Janakiraman United States	9	380 0.9×	164 1.2×	106 1.3×	50 0.7×	37 0.5×	15	564

Countries citing papers authored by Giang Trinh

Since Specialization

Citations

This map shows the geographic impact of Giang Trinh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Giang Trinh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Giang Trinh more than expected).

Fields of papers citing papers by Giang Trinh

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Giang Trinh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Giang Trinh. The network helps show where Giang Trinh may publish in the future.

Co-authorship network of co-authors of Giang Trinh

This figure shows the co-authorship network connecting the top 25 collaborators of Giang Trinh. A scholar is included among the top collaborators of Giang Trinh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Giang Trinh. Giang Trinh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Dunn, Steven, Magda Nenycz‐Thiel, Charles Graham, et al.. (2025). How categories grow: The behavioural drivers of revenue growth. Journal of Business Research. 195. 115385–115385. 2 indexed citations

Dawes, John, et al.. (2025). Keeping it in the family: measures and drivers of portfolio brand cohesion. Journal of Brand Management. 33(2). 105–118.

Trinh, Giang, John Dawes, & Byron Sharp. (2025). Predicting transitions in alcohol buying behaviour. Journal of Marketing Management. 41(7-8). 599–620.

Faulkner, Margaret, et al.. (2024). Branding consistency across product portfolios in the wine industry. International Journal of Wine Business Research. 36(4). 473–488.

Völckner, Franziska, et al.. (2024). Modeling total distribution velocity. Journal of Marketing Analytics. 13(4). 1035–1067. 1 indexed citations

Trinh, Giang, et al.. (2023). When Brands Go Dark: A Replication and Extension. Journal of Advertising Research. 63(2). 172–184.

Trinh, Giang, John Dawes, & Byron Sharp. (2023). Where is the brand growth potential? An examination of buyer groups. Marketing Letters. 35(1). 95–106. 8 indexed citations

Anesbury, Zachary William, et al.. (2023). Valuing the contribution of ultra‐light buyers. Journal of Consumer Behaviour. 23(2). 875–887. 5 indexed citations

Williams, John, et al.. (2022). Finding creative drivers of advertising effectiveness with modern data analysis. International Journal of Market Research. 65(4). 423–447. 5 indexed citations

10.

Trinh, Giang, et al.. (2021). Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model. Journal of Consumer Behaviour. 21(1). 92–101. 2 indexed citations

11.

Wright, Malcolm, et al.. (2020). Is digital advertising effective under conditions of low attention?. Journal of Marketing Management. 36(17-18). 1707–1730. 27 indexed citations

12.

Nenycz‐Thiel, Magda, et al.. (2018). Predicting Category Growth from Quarterly Penetration. Research Open (London South Bank University). 2 indexed citations

13.

Trinh, Giang, Huda Khan, & Larry Lockshin. (2018). Purchasing behaviour of ethnicities: Are they different?. International Business Review. 29(4). 101519–101519. 12 indexed citations

14.

Bogomolova, Svetlana, Katherine Anderson, Giang Trinh, et al.. (2017). Fundamental patterns of in-store shopper behavior. Journal of Retailing and Consumer Services. 37. 182–194. 71 indexed citations

15.

Trinh, Giang, Zachary William Anesbury, & Carl Driesener. (2017). Has Behavioural Loyalty to Online Supermarkets Declined?. Australasian Marketing Journal (AMJ). 25(4). 326–333. 22 indexed citations

16.

Trinh, Giang & Desmond Lam. (2016). Understanding the attendance at cultural venues and events with stochastic preference models. Journal of Business Research. 69(9). 3538–3544. 26 indexed citations

17.

Wilkinson, John, et al.. (2016). Can the negative binomial distribution predict industrial purchases?. Journal of Business and Industrial Marketing. 31(4). 543–552. 8 indexed citations

18.

Trinh, Giang, Malcolm Wright, & Philip Stern. (2014). The Relationship Between Household Life Cycle and Brand Loyalty. Figshare. 3 indexed citations

19.

Trinh, Giang. (2014). A stochastic model of consideration set sizes. Journal of Consumer Behaviour. 14(3). 158–164. 4 indexed citations

20.

Trinh, Giang & Malcolm Wright. (2011). The Relationship between Household Lifecycle and Brand Loyalty. SSRN Electronic Journal. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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