Giampaolo Viglia

12.4k total citations · 3 hit papers
98 papers, 4.3k citations indexed

About

Giampaolo Viglia is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Giampaolo Viglia has authored 98 papers receiving a total of 4.3k indexed citations (citations by other indexed papers that have themselves been cited), including 66 papers in Marketing, 50 papers in Sociology and Political Science and 14 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Giampaolo Viglia's work include Digital Marketing and Social Media (37 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Consumer Market Behavior and Pricing (18 papers). Giampaolo Viglia is often cited by papers focused on Digital Marketing and Social Media (37 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Consumer Market Behavior and Pricing (18 papers). Giampaolo Viglia collaborates with scholars based in United Kingdom, Italy and France. Giampaolo Viglia's co-authors include Graziano Abrate, Dimitrios Buhalis, Rebecca Pera, Sara Dolničar, Roberta Minazzi, Laura Grazzini, Marta Nieto‐García, Vanja Bogicevic, Tracy Harwood and Srikanth Beldona and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of the Academy of Marketing Science.

In The Last Decade

Giampaolo Viglia

89 papers receiving 4.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Technological disruptions in services: lessons from tourism and hospitality

2019 513 citations Dimitrios Buhalis, Giampaolo Viglia et al. profile →
A review of experiments in tourism and hospitality

2020 322 citations Giampaolo Viglia, Sara Dolničar Annals of Tourism Research profile →
Is it the end of the technology acceptance model in the era of generative artificial intelligence?

2024 62 citations Giampaolo Viglia et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Giampaolo Viglia United Kingdom	35	2.5k	2.5k	719	498	348	98	4.3k
Park Thaichon Australia	34	1.9k 0.7×	1.5k 0.6×	941 1.3×	670 1.3×	222 0.6×	144	3.4k
Sebastián Molinillo Spain	36	1.9k 0.7×	2.4k 1.0×	759 1.1×	1.3k 2.7×	385 1.1×	85	4.3k
Charles Jebarajakirthy Australia	33	1.9k 0.8×	1.6k 0.6×	831 1.2×	940 1.9×	202 0.6×	84	3.4k
Arnold Japutra Australia	33	1.9k 0.7×	1.8k 0.7×	804 1.1×	617 1.2×	184 0.5×	101	3.2k
Mark A. Bonn United States	37	1.9k 0.7×	2.7k 1.1×	1.3k 1.8×	611 1.2×	381 1.1×	103	4.9k
Dwi Suhartanto Indonesia	31	1.9k 0.7×	2.4k 1.0×	1.4k 2.0×	455 0.9×	206 0.6×	130	4.0k
Anjala S. Krishen United States	28	1.6k 0.6×	2.1k 0.8×	562 0.8×	787 1.6×	301 0.9×	124	3.9k
Chih‐Hsing Liu Taiwan	37	1.4k 0.6×	2.0k 0.8×	1000 1.4×	338 0.7×	191 0.5×	156	4.1k
Cait Lamberton United States	27	2.7k 1.1×	2.4k 0.9×	457 0.6×	579 1.2×	116 0.3×	88	4.1k
Minseong Kim United States	37	1.6k 0.6×	2.1k 0.8×	823 1.1×	500 1.0×	348 1.0×	132	4.2k

Countries citing papers authored by Giampaolo Viglia

Since Specialization

Citations

This map shows the geographic impact of Giampaolo Viglia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Giampaolo Viglia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Giampaolo Viglia more than expected).

Fields of papers citing papers by Giampaolo Viglia

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Giampaolo Viglia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Giampaolo Viglia. The network helps show where Giampaolo Viglia may publish in the future.

Co-authorship network of co-authors of Giampaolo Viglia

This figure shows the co-authorship network connecting the top 25 collaborators of Giampaolo Viglia. A scholar is included among the top collaborators of Giampaolo Viglia based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Giampaolo Viglia. Giampaolo Viglia is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Biraglia, Alessandro, et al.. (2025). How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late?. Journal of Advertising Research. 66(1). 47–62. 1 indexed citations

Ekinci, Yüksel, et al.. (2025). Human vs metahuman brand endorsements: assessing the effectiveness of social media influencers in online brand engagement. Internet Research. 1–24.

Dolničar, Sara, et al.. (2025). Field experiments: Overcoming the limitations of survey experiments for actionable behavioural insights. Annals of Tourism Research. 116. 104080–104080.

Nieto‐García, Marta, et al.. (2025). An Investigation of How and Why Organizations Enact Greenhushing. Journal of Advertising Research. 66(1). 150–173.

Lasarov, Wassili, et al.. (2024). It's a pleasure to stay sustainably: Leveraging hedonic appeals in tourism and hospitality. Tourism Management. 103. 104907–104907. 11 indexed citations

Leung, Xi Yu, Dimitrios Buhalis, & Giampaolo Viglia. (2024). Immersive Advertising through Co-Creation: Lessons from the Visitor Economy. Journal of Advertising Research. PAP_019–PAP_019. 7 indexed citations

Viglia, Giampaolo, et al.. (2024). The impact of the privacy paradox in artificial intelligence and digital transformation: a dynamic capability approach to managing deepfakes.. 45(170).

Viglia, Giampaolo, et al.. (2024). Managing deepfakes with artificial intelligence: Introducing the business privacy calculus. Journal of Business Research. 186. 115010–115010. 2 indexed citations

Canio, Francesca De, Giampaolo Viglia, & Cindy Lombart. (2023). Package-free products: How to improve pro-environmental buying behaviors among consumers. Technological Forecasting and Social Change. 198. 122995–122995. 9 indexed citations

10.

Canio, Francesca De, Elisa Martinelli, & Giampaolo Viglia. (2023). Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk. PubMed Central. 2023(2). 99–118. 5 indexed citations

11.

Acuti, Diletta, et al.. (2023). The impact of communication and proximity on citizens’ sustainable disposal of e-waste. European Journal of Marketing. 58(7). 1681–1690. 3 indexed citations

12.

Sarial‐Abi, Gülen, Aulona Ulqinaku, Giampaolo Viglia, & Gopal Das. (2021). The effect of financial scarcity on discretionary spending, borrowing, and investing. Journal of the Academy of Marketing Science. 51(6). 1214–1243. 13 indexed citations

13.

Viglia, Giampaolo, Satish Kumar, Nitesh Pandey, & Yatish Joshi. (2021). Forty years of The Service Industries Journal : a bibliometric review. Service Industries Journal. 42(1-2). 1–20. 35 indexed citations

14.

Sarial‐Abi, Gülen, Aulona Ulqinaku, Giampaolo Viglia, & Gopal Das. (2021). Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing. Journal of the Academy of Marketing Science. 51(6). 1244–1244. 1 indexed citations

15.

Viglia, Giampaolo & Sara Dolničar. (2020). A review of experiments in tourism and hospitality. Annals of Tourism Research. 80. 102858–102858. 322 indexed citations breakdown →

16.

Viglia, Giampaolo, et al.. (2018). How handwriting reduces negative online ratings. Annals of Tourism Research. 73. 171–179. 31 indexed citations

17.

Nisco, Alessandro De, Maria Rosaria Napolitano, Michela C. Mason, & Giampaolo Viglia. (2018). COUNTRY IMAGE AS SEGMENTATION TOOL IN THE EMERGING MARKETS: EVIDENCE FROM ITALY. Global Fashion Management Conference. 2018. 767–768. 1 indexed citations

18.

Viglia, Giampaolo, Rebecca Pera, & José Enrique Bigné Alcañiz. (2017). The determinants of stakeholder engagement in digital platforms. Journal of Business Research. 89. 404–410. 120 indexed citations

19.

Viglia, Giampaolo, Hannes Werthner, & Dimitrios Buhalis. (2016). Special Issue: Disruptive innovations in tourism and hospitality industries.. Information Technology & Tourism. 16(4). 327–455. 3 indexed citations

20.

Viglia, Giampaolo. (2013). The impact of yield management. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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