Oliver Schnittka

612 total citations
33 papers, 434 citations indexed

About

Oliver Schnittka is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Oliver Schnittka has authored 33 papers receiving a total of 434 indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 19 papers in Sociology and Political Science and 4 papers in Economics and Econometrics. Recurrent topics in Oliver Schnittka's work include Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (14 papers) and Consumer Market Behavior and Pricing (9 papers). Oliver Schnittka is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (14 papers) and Consumer Market Behavior and Pricing (9 papers). Oliver Schnittka collaborates with scholars based in Denmark, Germany and France. Oliver Schnittka's co-authors include Marius Johnen, Henrik Sattler, Julian Hofmann, Jan-Frederik Gräve, Dennis Ahrholdt, Zeinab Rezvani, Stefanie Sohn, Barbara Seegebarth, Christian M. Ringle and Arne Feddersen and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management.

In The Last Decade

Oliver Schnittka

31 papers receiving 411 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Oliver Schnittka Denmark 11 295 251 86 67 48 33 434
Federico de Gregorio United States 11 241 0.8× 265 1.1× 56 0.7× 64 1.0× 62 1.3× 16 438
Sanjeev Varshney India 11 217 0.7× 187 0.7× 71 0.8× 71 1.1× 36 0.8× 26 352
Sojung Kim South Korea 10 228 0.8× 243 1.0× 53 0.6× 88 1.3× 30 0.6× 22 387
Anandakuttan B. Unnithan India 7 214 0.7× 267 1.1× 107 1.2× 58 0.9× 15 0.3× 19 418
Mazzini Muda Malaysia 10 425 1.4× 303 1.2× 74 0.9× 142 2.1× 43 0.9× 21 559
Joanna Phillips Melancon United States 9 414 1.4× 314 1.3× 171 2.0× 107 1.6× 82 1.7× 17 574
Adele Berndt Sweden 12 149 0.5× 226 0.9× 158 1.8× 73 1.1× 21 0.4× 49 427
Dean Wilkie Australia 10 347 1.2× 405 1.6× 144 1.7× 79 1.2× 68 1.4× 28 554
Ursula Scholl‐Grissemann Austria 14 277 0.9× 261 1.0× 210 2.4× 52 0.8× 22 0.5× 24 542
Lennora Putit Malaysia 9 198 0.7× 201 0.8× 66 0.8× 52 0.8× 22 0.5× 50 373

Countries citing papers authored by Oliver Schnittka

Since Specialization
Citations

This map shows the geographic impact of Oliver Schnittka's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Oliver Schnittka with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Oliver Schnittka more than expected).

Fields of papers citing papers by Oliver Schnittka

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Oliver Schnittka. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Oliver Schnittka. The network helps show where Oliver Schnittka may publish in the future.

Co-authorship network of co-authors of Oliver Schnittka

This figure shows the co-authorship network connecting the top 25 collaborators of Oliver Schnittka. A scholar is included among the top collaborators of Oliver Schnittka based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Oliver Schnittka. Oliver Schnittka is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Jastram, Sarah, et al.. (2025). Attitude Without Action-What Really Hinders Ethical Consumption. Journal of Business Ethics.
2.
Schnittka, Oliver, et al.. (2025). Empirical validation of a new technique (‘select-and-rank’) to measure brand preference. Journal of Brand Management. 32(3). 227–237. 1 indexed citations
3.
Schnittka, Oliver, et al.. (2023). Are you Instagram worthy? An analysis of hotel- and user-generated content. University of Southern Denmark Research Portal (University of Southern Denmark).
4.
Sohn, Stefanie, Oliver Schnittka, & Barbara Seegebarth. (2023). Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective. International Journal of Research in Marketing. 41(1). 77–92. 12 indexed citations
5.
Schnittka, Oliver, et al.. (2022). Brand evaluations in sponsorship versus celebrity endorsement. International Journal of Market Research. 65(1). 126–144. 6 indexed citations
6.
Ahrholdt, Dennis, et al.. (2021). When are visitors actually satisfied at visitor attractions? What we know from more than 30 years of research. Tourism Management. 84. 104284–104284. 21 indexed citations
7.
Johnen, Marius & Oliver Schnittka. (2020). Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising. Marketing Letters. 31(1). 49–71. 10 indexed citations
8.
Johnen, Marius & Oliver Schnittka. (2019). When pushing back is good: the effectiveness of brand responses to social media complaints. Journal of the Academy of Marketing Science. 47(5). 858–878. 71 indexed citations
9.
Schnittka, Oliver, et al.. (2017). The impact of different fit dimensions on spillover effects in brand alliances. Journal of Business Economics. 87(7). 899–925. 7 indexed citations
10.
Schnittka, Oliver, et al.. (2017). Applicants’ likelihood to apply for jobs at professional service firms: The role of different career models. Human Resource Management. 57(5). 1009–1022. 7 indexed citations
11.
Schnittka, Oliver, et al.. (2016). Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity. Marketing Letters. 28(2). 231–240. 8 indexed citations
12.
13.
Schnittka, Oliver, et al.. (2015). Does Chain Labeling Make Private Labels More Successful?. Schmalenbach Business Review. 67(1). 92–113. 6 indexed citations
14.
Schnittka, Oliver, et al.. (2015). Each can help or hurt: Negative and positive word of mouth in social network brand communities. International Journal of Research in Marketing. 33(1). 42–58. 85 indexed citations
15.
Schnittka, Oliver. (2015). Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels. Journal of Retailing and Consumer Services. 24. 94–99. 23 indexed citations
16.
Sattler, Henrik, et al.. (2014). How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions. Journal of Business Economics. 85(5). 479–504. 7 indexed citations
17.
Schnittka, Oliver, et al.. (2014). Does it really hurt? Consumer reactions to content sponsorships in daily newspapers. Journal of Business Economics. 85(2). 107–128. 6 indexed citations
18.
Schnittka, Oliver, et al.. (2013). Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors’ Brand Image. Schmalenbach Business Review. 65(3). 227–247. 1 indexed citations
19.
Schnittka, Oliver. (2010). Drivers of Sponsor Image in Sponsorships. Marketing ZFP. 32(JRM 2). 124–144. 2 indexed citations
20.
Schnittka, Oliver, et al.. (2009). Who Benefits Whom? An Empirical Analysis of Brand Image Transfer in Multiple Sponsorships. University of Southern Denmark Research Portal (University of Southern Denmark). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Federico de Gregorio Breakdown of academic impact, for papers by Sanjeev Varshney Breakdown of academic impact, for papers by Sojung Kim Breakdown of academic impact, for papers by Anandakuttan B. Unnithan Breakdown of academic impact, for papers by Mazzini Muda Breakdown of academic impact, for papers by Joanna Phillips Melancon Breakdown of academic impact, for papers by Adele Berndt Breakdown of academic impact, for papers by Dean Wilkie Breakdown of academic impact, for papers by Ursula Scholl‐Grissemann Breakdown of academic impact, for papers by Lennora Putit
Rankless by CCL
2026