Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
20121.4k citationsLisette de Vries, Sonja Gensler et al.Journal of Interactive Marketingprofile →
The Impact of New Media on Customer Relationships
2010883 citationsSonja Gensler, Arvind Rangaswamy et al.profile →
Managing Brands in the Social Media Environment
2013593 citationsSonja Gensler et al.Journal of Interactive Marketingprofile →
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
cites ·
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This map shows the geographic impact of Sonja Gensler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sonja Gensler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sonja Gensler more than expected).
This network shows the impact of papers produced by Sonja Gensler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sonja Gensler. The network helps show where Sonja Gensler may publish in the future.
Co-authorship network of co-authors of Sonja Gensler
This figure shows the co-authorship network connecting the top 25 collaborators of Sonja Gensler.
A scholar is included among the top collaborators of Sonja Gensler based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Sonja Gensler. Sonja Gensler is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Vries, Lisette de, Sonja Gensler, & Peter S. H. Leeflang. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing. 26(2). 83–91.1363 indexed citations breakdown →
Gensler, Sonja, Peter S. H. Leeflang, & Bernd Skiera. (2011). Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection. SSRN Electronic Journal.3 indexed citations
Skiera, Bernd, Wolfgang König, Sonja Gensler, et al.. (2004). Financial Chain Management : Prozessanalyse, Effizienzpotenziale und Outsourcing.4 indexed citations
18.
Skiera, Bernd, Wolfgang König, Sonja Gensler, et al.. (2003). Financial-Chain-Management Prozessanalyse, Effizienzpotenziale und Outsourcing - Eine empirische Untersuchung mit den 1.000 größten deutschen Unternehmen, Norderstedt..3 indexed citations
Posselt, Thorsten & Sonja Gensler. (2000). Ein transaktionskostenorientierter Ansatz zur Erklärung von Handelsbetriebstypen. 60(2).1 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.