Sonja Gensler
- Sociology and Political Science top 0.2%
- Marketing top 0.2%
- Information Systems and Management top 0.2%
- Organizational Behavior and Human Resource Management top 0.5%
- Communication top 1%
- Co-authors
- Peter S. H. LeeflangLisette de VriesBernd SkieraFranziska VölcknerYuping Liu–ThompkinsCaroline WiertzPeter C. VerhoefArvind Rangaswamy
- Topics
- Consumer Market Behavior and Pricing (12 papers)Digital Marketing and Social Media (10 papers)Consumer Retail Behavior Studies (8 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- GermanyNetherlandsUnited States
In The Last Decade
Sonja Gensler
44 papers receiving 4.1k citations
Hit Papers
Peers
Comparison fields: 5 of 123
- Sociology and Political Science 3.1k
- Marketing 2.4k
- Information Systems and Management 1.1k
- Organizational Behavior and Human Resource Management 956
- Communication 502
Countries citing papers authored by Sonja Gensler
This map shows the geographic impact of Sonja Gensler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sonja Gensler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sonja Gensler more than expected).
Fields of papers citing papers by Sonja Gensler
This network shows the impact of papers produced by Sonja Gensler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sonja Gensler. The network helps show where Sonja Gensler may publish in the future.
Co-authorship network of co-authors of Sonja Gensler
This figure shows the co-authorship network connecting the top 25 collaborators of Sonja Gensler. A scholar is included among the top collaborators of Sonja Gensler based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sonja Gensler. Sonja Gensler is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 2 | |
| 3 | 2 | |
| 4 | 7 | |
| 5 | 3 | |
| 6 | 22 | |
| 7 | 34 | |
| 8 | 119 | |
| 9 | 53 | |
| 10 | Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketingbreakdown → | 1363 |
| 11 | 169 | |
| 12 | 11 | |
| 13 | Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection | 3 |
| 14 | 2 | |
| 15 | 75 | |
| 16 | 1 | |
| 17 | Financial Chain Management : Prozessanalyse, Effizienzpotenziale und Outsourcing | 4 |
| 18 | Financial-Chain-Management Prozessanalyse, Effizienzpotenziale und Outsourcing - Eine empirische Untersuchung mit den 1.000 größten deutschen Unternehmen, Norderstedt. | 3 |
| 19 | 7 | |
| 20 | Ein transaktionskostenorientierter Ansatz zur Erklärung von Handelsbetriebstypen | 1 |
About Sonja Gensler
Sonja Gensler is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 47 papers that have together received 4.5k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (12 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (8 papers). The work is most often cited by research in Marketing (2.4k citations), Information Systems and Management (1.1k citations) and Organizational Behavior and Human Resource Management (956 citations). Sonja Gensler has collaborated with scholars based in Germany, Netherlands and United States. Frequent co-authors include Peter S. H. Leeflang, Lisette de Vries, Bernd Skiera, Franziska Völckner, Yuping Liu–Thompkins, Caroline Wiertz, Peter C. Verhoef, Arvind Rangaswamy, Thorsten Hennig‐Thurau and Christian Friege. Their work appears in journals such as Journal of Marketing, European Journal of Operational Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.