Gerard Prendergast
- Marketing top 0.2%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 1%
- Information Systems and Management top 0.5%
- Strategy and Management top 2%
- Co-authors
- Ian PhauKara ChanAlex S.L. TsangNorman E. MarrLeyland PittEdmund R. ThompsonDouglas WestTino Bech‐Larsen
- Topics
- Consumer Behavior in Brand Consumption and Identification (48 papers)Digital Marketing and Social Media (14 papers)Customer Service Quality and Loyalty (12 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- Hong KongUnited KingdomNew Zealand
In The Last Decade
Gerard Prendergast
102 papers receiving 3.1k citations
Peers
Comparison fields: 5 of 118
- Marketing 2.5k
- Sociology and Political Science 1.5k
- Organizational Behavior and Human Resource Management 661
- Information Systems and Management 501
- Strategy and Management 429
Countries citing papers authored by Gerard Prendergast
This map shows the geographic impact of Gerard Prendergast's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerard Prendergast with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerard Prendergast more than expected).
Fields of papers citing papers by Gerard Prendergast
This network shows the impact of papers produced by Gerard Prendergast. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerard Prendergast. The network helps show where Gerard Prendergast may publish in the future.
Co-authorship network of co-authors of Gerard Prendergast
This figure shows the co-authorship network connecting the top 25 collaborators of Gerard Prendergast. A scholar is included among the top collaborators of Gerard Prendergast based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gerard Prendergast. Gerard Prendergast is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 1 | |
| 3 | 3 | |
| 4 | 2 | |
| 5 | 2 | |
| 6 | 17 | |
| 7 | Perception and practices of healthy eating: a comparison study among adolescents in Hong Kong and Mainland China | 1 |
| 8 | 2 | |
| 9 | 3 | |
| 10 | Danish and Chinese Adolescents’ Perceptions of Healthy Eating and Attitudes Toward Regulatory Measures | 1 |
| 11 | 16 | |
| 12 | Adolescents’ Perceptions of Healthy Eating and Communication About Healthy Eating | 1 |
| 13 | 202 | |
| 14 | Communicating Healthy Eating to Adolescents | 1 |
| 15 | 15 | |
| 16 | 2 | |
| 17 | 3 | |
| 18 | Psychology, Marketing and Eating Disorders: Integrating the Evidence From the Literature | 1 |
| 19 | 38 | |
| 20 | 16 |
About Gerard Prendergast
Gerard Prendergast is a scholar working on Marketing, General Decision Sciences and Applied Psychology, having authored 103 papers that have together received 3.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (48 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (12 papers). The work is most often cited by research in Marketing (2.5k citations), Information Systems and Management (501 citations) and Organizational Behavior and Human Resource Management (661 citations). Gerard Prendergast has collaborated with scholars based in Hong Kong, United Kingdom and New Zealand. Frequent co-authors include Ian Phau, Kara Chan, Alex S.L. Tsang, Norman E. Marr, Leyland Pitt, Edmund R. Thompson, Douglas West, Tino Bech‐Larsen, Alice Grønhøj and Pierre Berthon. Their work appears in journals such as Personality and Individual Differences, European Journal of Marketing and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.