Srinivas Durvasula
- Marketing top 0.2%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 0.5%
- Social Psychology top 2%
- Strategy and Management top 2%
- Co-authors
- Steven LysonskiJ. Craig AndrewsRichard G. NetemeyerDonald R. LichtensteinSubhash C. MehtaSyed H. AkhterSubhash SharmaWilliam R. Dillon
- Topics
- Consumer Behavior in Brand Consumption and Identification (33 papers)Customer Service Quality and Loyalty (21 papers)Consumer Retail Behavior Studies (11 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Partner nations
- United StatesSingaporeLatvia
In The Last Decade
Srinivas Durvasula
52 papers receiving 3.0k citations
Peers
Comparison fields: 5 of 114
- Marketing 2.3k
- Sociology and Political Science 1.3k
- Organizational Behavior and Human Resource Management 1.1k
- Social Psychology 488
- Strategy and Management 417
Countries citing papers authored by Srinivas Durvasula
This map shows the geographic impact of Srinivas Durvasula's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Srinivas Durvasula with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Srinivas Durvasula more than expected).
Fields of papers citing papers by Srinivas Durvasula
This network shows the impact of papers produced by Srinivas Durvasula. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Srinivas Durvasula. The network helps show where Srinivas Durvasula may publish in the future.
Co-authorship network of co-authors of Srinivas Durvasula
This figure shows the co-authorship network connecting the top 25 collaborators of Srinivas Durvasula. A scholar is included among the top collaborators of Srinivas Durvasula based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Srinivas Durvasula. Srinivas Durvasula is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | Probing the Etic vs. Emic Nature of Consumer Ethnocentrism | 2 |
| 2 | 39 | |
| 3 | 12 | |
| 4 | 1 | |
| 5 | 62 | |
| 6 | 30 | |
| 7 | 5 | |
| 8 | 1 | |
| 9 | 7 | |
| 10 | Vanity and Advertising: a Study of the Impact of Appearance-Related, Sex, and Achievement Appeals | 14 |
| 11 | 9 | |
| 12 | 117 | |
| 13 | 81 | |
| 14 | A Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving | 29 |
| 15 | 48 | |
| 16 | Suggestions For Manipulating and Measuring Involvement in Advertising Message Content | 32 |
| 17 | 59 | |
| 18 | 64 | |
| 19 | 230 | |
| 20 | 332 |
About Srinivas Durvasula
Srinivas Durvasula is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Applied Psychology, having authored 54 papers that have together received 3.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (33 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Retail Behavior Studies (11 papers). The work is most often cited by research in Marketing (2.3k citations), Organizational Behavior and Human Resource Management (1.1k citations) and Tourism, Leisure and Hospitality Management (151 citations). Srinivas Durvasula has collaborated with scholars based in United States, Singapore and Latvia. Frequent co-authors include Steven Lysonski, J. Craig Andrews, Richard G. Netemeyer, Donald R. Lichtenstein, Subhash C. Mehta, Syed H. Akhter, Subhash Sharma, William R. Dillon, John Watson and Darrel D. Muehling. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.