Srinivas Durvasula

4.5k total citations
54 papers, 3.5k citations indexed

About

Srinivas Durvasula is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Srinivas Durvasula has authored 54 papers receiving a total of 3.5k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Marketing, 21 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. Recurrent topics in Srinivas Durvasula's work include Consumer Behavior in Brand Consumption and Identification (33 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Retail Behavior Studies (11 papers). Srinivas Durvasula is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (33 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Retail Behavior Studies (11 papers). Srinivas Durvasula collaborates with scholars based in United States, Singapore and Latvia. Srinivas Durvasula's co-authors include Steven Lysonski, J. Craig Andrews, Richard G. Netemeyer, Donald R. Lichtenstein, Subhash C. Mehta, Syed H. Akhter, Subhash Sharma, William R. Dillon, John Watson and Darrel D. Muehling and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Industrial Marketing Management.

In The Last Decade

Srinivas Durvasula

52 papers receiving 3.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Srinivas Durvasula United States 28 2.3k 1.3k 1.1k 488 417 54 3.5k
Steven Lysonski United States 27 1.8k 0.8× 1.5k 1.2× 1.1k 1.0× 393 0.8× 386 0.9× 64 3.5k
John Deighton United States 23 2.7k 1.1× 1.8k 1.4× 1.3k 1.1× 335 0.7× 536 1.3× 74 4.2k
Franziska Völckner Germany 22 2.1k 0.9× 1.6k 1.3× 879 0.8× 245 0.5× 420 1.0× 50 3.5k
Susan M. Broniarczyk United States 26 2.7k 1.1× 1.2k 1.0× 842 0.7× 464 1.0× 301 0.7× 40 3.6k
Michael R. Solomon United States 28 3.1k 1.3× 1.8k 1.4× 1.1k 1.0× 537 1.1× 336 0.8× 63 4.7k
Martin S. Roth United States 19 2.0k 0.9× 1.5k 1.2× 774 0.7× 580 1.2× 618 1.5× 28 3.4k
Michael K. Hui Hong Kong 26 2.1k 0.9× 1.4k 1.1× 1.9k 1.6× 649 1.3× 255 0.6× 45 3.7k
Gerard Prendergast Hong Kong 30 2.5k 1.1× 1.5k 1.2× 661 0.6× 325 0.7× 429 1.0× 103 3.5k
Jan-Benedict E.M. Steenkamp United States 8 1.4k 0.6× 850 0.7× 849 0.7× 543 1.1× 470 1.1× 8 3.0k
Leigh McAlister United States 33 3.8k 1.6× 1.3k 1.0× 1.2k 1.0× 296 0.6× 797 1.9× 66 5.4k

Countries citing papers authored by Srinivas Durvasula

Since Specialization
Citations

This map shows the geographic impact of Srinivas Durvasula's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Srinivas Durvasula with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Srinivas Durvasula more than expected).

Fields of papers citing papers by Srinivas Durvasula

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Srinivas Durvasula. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Srinivas Durvasula. The network helps show where Srinivas Durvasula may publish in the future.

Co-authorship network of co-authors of Srinivas Durvasula

This figure shows the co-authorship network connecting the top 25 collaborators of Srinivas Durvasula. A scholar is included among the top collaborators of Srinivas Durvasula based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Srinivas Durvasula. Srinivas Durvasula is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Durvasula, Srinivas & Steven Lysonski. (2014). Probing the Etic vs. Emic Nature of Consumer Ethnocentrism. Innovative Marketing. 2 indexed citations
2.
Lysonski, Steven & Srinivas Durvasula. (2013). Nigeria in transition: acculturation to global consumer culture. Journal of Consumer Marketing. 30(6). 493–508. 39 indexed citations
3.
Sharma, Subhash, Srinivas Durvasula, & Robert E. Ployhart. (2011). The Analysis of Mean Differences Using Mean and Covariance Structure Analysis. Organizational Research Methods. 15(1). 75–102. 12 indexed citations
4.
Durvasula, Srinivas & Steven Lysonski. (2010). Diagnosing service quality in retailing: the case of Singapore. J for International Business and Entrepreneurship Development. 5(1). 1–1. 1 indexed citations
5.
Durvasula, Srinivas & Steven Lysonski. (2008). A double‐edged sword: understanding vanity across cultures. Journal of Consumer Marketing. 25(4). 230–244. 62 indexed citations
6.
Durvasula, Srinivas & Steven Lysonski. (2008). How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?. Journal of International Consumer Marketing. 21(1). 17–33. 30 indexed citations
7.
Lysonski, Steven, Srinivas Durvasula, & Yorgos Zotos. (2004). The Metamorphosis of Greek Consumers' Sentiments Toward Marketing and Consumerism. Journal of Euromarketing. 13(4). 5–29. 5 indexed citations
8.
Durvasula, Srinivas, Steven Lysonski, & Subhash C. Mehta. (2003). The Power of Interfacing Departments in Shaping B2B Customer Satisfaction. e-Publications@Marquette (Marquette University). 13(2). 1 indexed citations
9.
Durvasula, Srinivas & Steven Lysonski. (2000). Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation. The American Journal of Drug and Alcohol Abuse. 13(1-2). 181–98. 7 indexed citations
10.
Watson, John, et al.. (1999). Vanity and Advertising: a Study of the Impact of Appearance-Related, Sex, and Achievement Appeals. ACR North American Advances. 14 indexed citations
11.
Durvasula, Srinivas, et al.. (1999). A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries. e-Publications@Marquette (Marquette University). 9(3). 9 indexed citations
12.
Durvasula, Srinivas, Steven Lysonski, & Subhash C. Mehta. (1999). Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service. Journal of Services Marketing. 13(2). 132–150. 117 indexed citations
13.
Andrews, J. Craig, Srinivas Durvasula, & Richard G. Netemeyer. (1994). Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures. Journal of Advertising. 23(1). 71–82. 81 indexed citations
14.
Netemeyer, Richard G., J. Craig Andrews, & Srinivas Durvasula. (1993). A Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving. ACR North American Advances. 20(1). 135–141. 29 indexed citations
15.
Andrews, J. Craig, Syed H. Akhter, Srinivas Durvasula, & Darrel D. Muehling. (1992). The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising. Journal of Current Issues & Research in Advertising. 14(1). 45–58. 48 indexed citations
16.
Andrews, J. Craig & Srinivas Durvasula. (1991). Suggestions For Manipulating and Measuring Involvement in Advertising Message Content. e-Publications@Marquette (Marquette University). 32 indexed citations
17.
Andrews, J. Craig, Steven Lysonski, & Srinivas Durvasula. (1991). Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners. Journal of Advertising. 20(2). 15–28. 59 indexed citations
18.
Andrews, J. Craig, Richard G. Netemeyer, & Srinivas Durvasula. (1991). Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels. Journal of Consumer Affairs. 25(2). 323–338. 64 indexed citations
19.
Netemeyer, Richard G., Srinivas Durvasula, & Donald R. Lichtenstein. (1991). A Cross-National Assessment of the Reliability and Validity of the CETSCALE. Journal of Marketing Research. 28(3). 320–327. 230 indexed citations
20.
Andrews, J. Craig, Srinivas Durvasula, & Syed H. Akhter. (1990). A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research. Journal of Advertising. 19(4). 27–40. 332 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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