Vanitha Swaminathan
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
- Marketing 31
- Consumer Behavior in Brand Consumption and Identification 23
- Consumer Market Behavior and Pricing 7
- Consumer Retail Behavior Studies 6
-
- Customer Service Quality and Loyalty 17
- Co-authors
- Andrew J. RohmChristine MoormanGillian BrooksReshma ShahSrinivas K. ReddySara Loughran DommerElzbieta Lepkowska‐WhiteRichard J. Fox
- Journals
- Journal of Marketing (9 papers)Journal of Consumer Research (5 papers)Journal of the Academy of Marketing Science (3 papers)Journal of Marketing Research (3 papers)Journal of Business Research (3 papers)
- Partner nations
- United StatesSingaporeTürkiye
In The Last Decade
Vanitha Swaminathan
41 papers receiving 3.4k citations
Hit Papers
Peers
Comparison fields: 5 of 106
- Marketing 2.2k
- Information Systems and Management 783
- Organizational Behavior and Human Resource Management 871
- Tourism, Leisure and Hospitality Management 86
- Strategy and Management 748
Countries citing papers authored by Vanitha Swaminathan
This map shows the geographic impact of Vanitha Swaminathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vanitha Swaminathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vanitha Swaminathan more than expected).
Fields of papers citing papers by Vanitha Swaminathan
This network shows the impact of papers produced by Vanitha Swaminathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vanitha Swaminathan. The network helps show where Vanitha Swaminathan may publish in the future.
Co-authors
The 25 scholars most cited alongside Vanitha Swaminathan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2022 | 11 | |
| 2 | 2022 | 20 | |
| 3 | 2016 | 10 | |
| 4 | Who Blames But Forgives When Brands Err? Applying Attachment Theory to Explain Consumer Responses to Brand Failures and Recovery Efforts | 2015 | 3 |
| 5 | 2015 | 0 | |
| 6 | 2015 | 25 | |
| 7 | 2013 | 42 | |
| 8 | The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs | 2012 | 4 |
| 9 | 2012 | 137 | |
| 10 | The Role of Brand Personality and Consumer Attachment Style in Strengthening Brand Relationships | 2009 | 6 |
| 11 | 2009 | 317 | |
| 12 | Promotion Matching: the Role of Promotion Type and Self-Construal on Purchase Intentions | 2008 | 1 |
| 13 | 2008 | 268 | |
| 14 | 2008 | 25 | |
| 15 | 2008 | 97 | |
| 16 | 2003 | 103 | |
| 17 | The Impact of Brand Extension Introduction on Consumer Choice | 2001 | 3 |
| 18 | 2001 | 191 | |
| 19 | 1998 | 52 | |
| 20 | The Evolution and Antecedents of Transformational Advertising: a Conceptual Model | 1996 | 18 |
About Vanitha Swaminathan
Vanitha Swaminathan is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management and General Social Sciences, having authored 44 papers that have together received 3.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (21 papers), Customer Service Quality and Loyalty (17 papers), Consumer Market Behavior and Pricing (7 papers), Consumer Retail Behavior Studies (6 papers), Cultural Differences and Values (4 papers), Technology Adoption and User Behaviour (4 papers) and Corporate Finance and Governance (3 papers). The work is most often cited by research in Marketing (2.2k citations), Information Systems and Management (783 citations), Organizational Behavior and Human Resource Management (871 citations), Tourism, Leisure and Hospitality Management (86 citations) and Strategy and Management (748 citations). Vanitha Swaminathan has collaborated with scholars based in United States, Singapore and Türkiye. Frequent co-authors include Andrew J. Rohm, Christine Moorman, Gillian Brooks, Reshma Shah, Srinivas K. Reddy, Sara Loughran Dommer, Elzbieta Lepkowska‐White, Richard J. Fox, Bernd H. Schmitt and Alina Sorescu. Their work appears in journals such as Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Marketing Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.