Vanitha Swaminathan

About

Vanitha Swaminathan is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Vanitha Swaminathan has authored 46 papers receiving a total of 3.9k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 27 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Vanitha Swaminathan’s work include Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (15 papers). Vanitha Swaminathan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (15 papers). Vanitha Swaminathan collaborates with scholars based in United States, Singapore and Türkiye. Vanitha Swaminathan's co-authors include Andrew J. Rohm, Christine Moorman, Gillian Brooks, Reshma Shah, Rohini Ahluwalia, Srinivas K. Reddy, Zeynep Gürhan‐Canlı, Elzbieta Lepkowska‐White, Sara Loughran Dommer and Karen Stilley and has published in prestigious journals such as Strategic Management Journal, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Vanitha Swaminathan i

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Fields of papers citing papers by Vanitha Swaminathan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vanitha Swaminathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vanitha Swaminathan. The network helps show where Vanitha Swaminathan may publish in the future.

Countries citing papers authored by Vanitha Swaminathan

Since Specialization

Citations

This map shows the geographic impact of Vanitha Swaminathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vanitha Swaminathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vanitha Swaminathan more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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