Henrik Sattler

3.6k total citations
55 papers, 2.1k citations indexed

About

Henrik Sattler is a scholar working on Marketing, Economics and Econometrics and Sociology and Political Science. According to data from OpenAlex, Henrik Sattler has authored 55 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Marketing, 15 papers in Economics and Econometrics and 12 papers in Sociology and Political Science. Recurrent topics in Henrik Sattler's work include Consumer Behavior in Brand Consumption and Identification (23 papers), Consumer Market Behavior and Pricing (23 papers) and Digital Marketing and Social Media (10 papers). Henrik Sattler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Consumer Market Behavior and Pricing (23 papers) and Digital Marketing and Social Media (10 papers). Henrik Sattler collaborates with scholars based in Germany, Denmark and Australia. Henrik Sattler's co-authors include Franziska Völckner, Thorsten Hennig‐Thurau, Victor Henning, Christian M. Ringle, Marc Fischer, Felix Eggers, Oliver Schnittka, Karen Gedenk, Mark B. Houston and Marius Johnen and has published in prestigious journals such as Proceedings of the National Academy of Sciences, PLoS ONE and Journal of Marketing.

In The Last Decade

Henrik Sattler

54 papers receiving 1.9k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Henrik Sattler Germany 20 1.5k 903 521 305 274 55 2.1k
Jenni Romaniuk Australia 30 1.8k 1.2× 1.1k 1.2× 588 1.1× 180 0.6× 130 0.5× 108 2.3k
Byron Sharp Australia 28 2.0k 1.3× 1.1k 1.2× 941 1.8× 342 1.1× 223 0.8× 81 2.8k
Steve Hoeffler United States 16 1.5k 1.0× 843 0.9× 456 0.9× 546 1.8× 221 0.8× 42 2.3k
Subodh Bhat United States 13 1.0k 0.7× 563 0.6× 513 1.0× 298 1.0× 178 0.6× 20 1.7k
Ronald C. Goodstein United States 17 2.1k 1.4× 1.0k 1.2× 885 1.7× 266 0.9× 190 0.7× 30 2.8k
Chiranjeev Kohli United States 22 975 0.6× 648 0.7× 428 0.8× 327 1.1× 122 0.4× 34 1.7k
P.S. Raju United States 19 1.0k 0.7× 617 0.7× 569 1.1× 347 1.1× 155 0.6× 35 2.0k
Francesca Dall’Olmo Riley United Kingdom 22 1.6k 1.1× 880 1.0× 775 1.5× 392 1.3× 106 0.4× 39 2.1k
Daniele Dalli Italy 16 1.4k 0.9× 914 1.0× 551 1.1× 416 1.4× 112 0.4× 77 2.1k
Frank Alpert Australia 22 943 0.6× 701 0.8× 483 0.9× 297 1.0× 136 0.5× 79 1.7k

Countries citing papers authored by Henrik Sattler

Since Specialization
Citations

This map shows the geographic impact of Henrik Sattler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Henrik Sattler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Henrik Sattler more than expected).

Fields of papers citing papers by Henrik Sattler

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Henrik Sattler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Henrik Sattler. The network helps show where Henrik Sattler may publish in the future.

Co-authorship network of co-authors of Henrik Sattler

This figure shows the co-authorship network connecting the top 25 collaborators of Henrik Sattler. A scholar is included among the top collaborators of Henrik Sattler based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Henrik Sattler. Henrik Sattler is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Schnittka, Oliver, et al.. (2025). Empirical validation of a new technique (‘select-and-rank’) to measure brand preference. Journal of Brand Management. 32(3). 227–237. 1 indexed citations
2.
Schreiner, Thomas, et al.. (2024). The role of consumer-based brand equity on the prolongation of trademarks. Journal of Brand Management. 32(2). 94–108. 2 indexed citations
3.
Becker, Jan-Michael, Franziska Völckner, & Henrik Sattler. (2024). How Important Is Word of Mouth? Development, Validation, and Application of a Scale. Journal of Interactive Marketing. 59(3). 273–293. 5 indexed citations
4.
Hartmann, Jochen, et al.. (2024). White Americans’ preference for Black people in advertising has increased in the past 66 years: A meta-analysis. Proceedings of the National Academy of Sciences. 121(9). e2307505121–e2307505121. 2 indexed citations
5.
Schnittka, Oliver, et al.. (2017). The impact of different fit dimensions on spillover effects in brand alliances. Journal of Business Economics. 87(7). 899–925. 7 indexed citations
6.
Sattler, Henrik, et al.. (2014). How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions. Journal of Business Economics. 85(5). 479–504. 7 indexed citations
7.
Völckner, Franziska, Henrik Sattler, Thorsten Hennig‐Thurau, & Christian M. Ringle. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. SSRN Electronic Journal. 2 indexed citations
8.
Sattler, Henrik, et al.. (2010). The Impact of Brand Extension Success Drivers on Brand Extension Price Premiums. Kölner Universitäts PublikationsServer (Universität zu Köln). 2 indexed citations
9.
Völckner, Franziska, Henrik Sattler, Thorsten Hennig‐Thurau, & Christian M. Ringle. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. Journal of Service Research. 13(4). 379–396. 138 indexed citations
10.
Schnittka, Oliver, et al.. (2009). Who Benefits Whom? An Empirical Analysis of Brand Image Transfer in Multiple Sponsorships. University of Southern Denmark Research Portal (University of Southern Denmark). 1 indexed citations
11.
Hennig‐Thurau, Thorsten, Victor Henning, & Henrik Sattler. (2007). Consumer File Sharing of Motion Pictures. Journal of Marketing. 71(4). 1–18. 190 indexed citations
12.
Hennig‐Thurau, Thorsten, Victor Henning, Henrik Sattler, Felix Eggers, & Mark B. Houston. (2007). The Last Picture Show? Timing and Order of Movie Distribution Channels. Journal of Marketing. 71(4). 63–83. 57 indexed citations
13.
Hennig‐Thurau, Thorsten, Victor Henning, & Henrik Sattler. (2007). Consumer File Sharing of Motion Pictures. Journal of Marketing. 71(4). 1–18. 107 indexed citations
14.
Völckner, Franziska & Henrik Sattler. (2006). Drivers of Brand Extension Success. Journal of Marketing. 70(2). 18–34. 218 indexed citations
15.
Hennig‐Thurau, Thorsten, et al.. (2006). Optimizing the Sequential Distribution Model for Motion Pictures. 1 indexed citations
16.
Sattler, Henrik. (2006). Methoden zur Messung von Präferenzen für Innovationen. Schmalenbach Journal of Business Research. 58(S54). 154–176. 12 indexed citations
17.
Schade, Christian, et al.. (2005). Reciprocity With Video File Sharing: Experimental Evidence. ACR North American Advances. 1 indexed citations
18.
Sattler, Henrik, Stephan Schrader, & Christian Lüthje. (2003). Informal cooperation in the US and Germany: cooperative managerial capitalism vs. competitive managerial capitalism in interfirm information trading. International Business Review. 12(3). 273–295. 19 indexed citations
19.
Gedenk, Karen & Henrik Sattler. (1999). The impact of price thresholds on profit contribution — Should retailers set 9-ending prices?. Journal of Retailing. 75(1). 33–57. 56 indexed citations
20.
Sattler, Henrik. (1994). Die Validität von Produkttests. Ein empirischer Vergleich zwischen hypothetischerund realer Produktpräsentation. Marketing ZFP. 16(1). 31–41. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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